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Tech & Science Why augmented reality might just outshine virtual realty

20:20  02 june  2016
20:20  02 june  2016 Source:   cnbc.com

Microsoft to Start Shipping HoloLens Prototype Next Year

  Microsoft to Start Shipping HoloLens Prototype Next Year Augmented-reality developers will soon be able to get their hands on a prototype of Microsoft Corp.’s HoloLens. The cost? $3,000. The development kit will be shipped during the first three months of 2016, Microsoft said Tuesday. The gadget lets programmers create software for the device, which overlays computer-generated images through goggles to show interactive environments. Technology companies usually roll out development kits before introducing a product to consumers, seeking to foster the creation of applications that will help to boost its appeal.

Virtual reality (VR) technology might have hogged the spotlight this year, but experts claim that augmented reality (AR) will also have a key role. "Add this kind of utility to nearly any customer service and support function, and you can see why AR will be a more persistent presence in people's

Why Augmented Reality Might Just Outshine Virtual Realty CNBC. " Virtual reality (VR) technology might have hogged the spotlight this year with a variety of possible " Augmented reality -- using a device's camera to overlay information on the real world -- is a concept that's been around for years.

undefined © Provided by CNBC undefined Virtual reality (VR) technology might have hogged the spotlight this year with a variety of possible business applications, but experts claim that augmented reality (AR) will also have a key role in our digital future. 

AR overlays the real world with digital information or virtual objects, with one example being Google Glass. Whereas, VR immerses a user in a completely virtual space.

"Smart glasses" using AR tech will allow users to interact with all sorts of objects in the real world, according to technology research firm Forrester, who has outlined some of the potential uses for AR in a report published this week.

Microsoft wants VR headsets to run its Windows Holographic OS

  Microsoft wants VR headsets to run its Windows Holographic OS Microsoft is opening up its Windows Holographic operating system to virtual reality headset makers. Central to Microsoft's vision is allowing VR headset makers to make use of the software and OS that powers HoloLens. At present, most VR headsets can't mix real people and real environments into the virtual world in the same way that Microsoft's augmented reality HoloLens headset can. Microsoft is hoping VR headset makers will take advantage of Windows Holographic to enable its mixed reality capability. That makes Windows Holographic a new platform, and the key part is Microsoft's perception APIs that power a lot of the HoloLens experiences.

" Why augmented reality might just outshine virtual realty ". It only took 30 years and a few billion dollars of techno-entertainment-industrial-military overshoot :) But then… HYPER- REALITY by Keiichi Matsuda.

In augmented reality , users see and interact with the real world while digital content is added to it. If this sounds unclear think of Pokemon Go – millions of people all over the world have been rushing with their smartphones in search for small virtual creatures. That’s the most vivid example of augmented

"Although consumer applications of AR are few in number today, we can already see enterprise applications where field technicians use AR smart glasses from (product maker) Atheer to operate hands-free while wearing the devices for hours at a time every day," the report said.

"Add this kind of utility to nearly any customer service and support function, and you can see why AR will be a more persistent presence in people's lives — and more vital for marketers — than VR ever will."

Forrester's report estimated the demand for virtual reality headsets in the U.S. will mean there'll be 52 million devices in the country by 2020.

For specific industries, AR tech could lead to significant productivity boosts. For instance in package warehouses, AR glasses could provide workers with specific directions to a product that need to be dispatched.

7 totally unanswered questions about Twitter's new virtual reality project

  7 totally unanswered questions about Twitter's new virtual reality project Twitter has hired former Apple designer Alessandro Sabatelli to run its fledgling efforts in augmented reality and virtual realityBut now Sabatelli is at Twitter, and the company is saying less than zero about what he's up to — other than that he's currently leading the augmented reality team within Twitter Cortex. Cortex is a new part of the company that is charged with "developing state-of-the-art machine learning capabilities to refine and transform our products.

Augmented reality and virtual reality are inverse reflections of one in another with what each technology seeks to accomplish and deliver for the user. Virtual reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.

And perhaps most tellingly, no virtual reality or augmented reality promises, even as just about every other major tech company invests heavily in VR and AR. Watching and waiting for a market develop, especially in a technology where consumer expectations and product reality are out of sync, is just

"When they reach the relevant aisle or shelf the glasses will highlight the product that needs to be 'picked' and the bar code can be read by the camera on the device updating the stock management system," explained Ben Wood, chief of research at CCS Insight, in an email to CNBC.

Using AR to provide remote diagnostics is becoming popular in the automotive industry, according to Wood.

"A mechanic working on a car can wear the glasses and be guided as to the order with which to remove particular bolts or cables and also how to reassemble the engine afterwards," he said.

"For a really complex process, a remote engineer (would be) able to see what the mechanic on the ground is doing and provide a commentary on how to fix the problem."

Earlier this week, Microsoft threw its weight behind "mixed reality", a form of augmented reality where users can interact with virtual objects through gestures and voice commands, at the Computex IT trade show in Taiwan.

It was promoting Windows Holographic, a computer operating system which could help developers create mixed reality and augmented reality applications for devices such as the AR HoloLens headset.

With several prominent devices being released this year, including the Oculus Rift and the HTC Vive, expectations are high over the potential of VR and AR.

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Apple is investing in augmented reality, says Tim Cook .
It’s Apple earnings day, which means analysts are allowed to ask Tim Cook probing questions about when the new iPhone is coming out and he is allowed to dance around those questions with exquisite grace. But sometimes Cook actually answers those questions with real info — as he just did when asked about the Pokemon Go phenomenon and the future of AR. “We are high on AR in the long run,” he said. Here’s the full quote:It also does show that AR can be really great. We have been and continue to invest a lot in this. We are high on ar in the long run, it's great for customers and a great commericial opportunity.

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