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UK News Salesforce and Oracle accused of GDPR breach in €10bn lawsuit

12:05  14 august  2020
12:05  14 august  2020 Source:   cityam.com

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The damages could exceed € 10 billion if the legal proceedings are successful, the NGO filing the cases said. The Privacy Collective, a non-profit Foundation that pursues claims for violations of privacy rights, is suing Oracle and Salesforce in action representing millions of individuals objecting to the

The data breach penalties that will shortly come into place are either a fine of up to € 10 m or 2% of turnover, or up to € 20m or 4% of annual turnover. GDPR Associates - Our cookie policy. This web site complies with the UK Privacy and Electronic Communications Regulations and the UK DPA 2018

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A class-action lawsuit has accused tech giants Oracle and Salesforce of breaching EU General Data Protection Regulation (GDPR) in their processing and sharing of data for advertising purposes.

Non-profit organisation The Privacy Collective, which filed the lawsuit, alleged the two companies are misusing consumers’ personal data through their third-party cookies Bluekai and Krux, which are used for dynamic ad pricing services.

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It said the class-action lawsuit, filed today in Amsterdam with a similar claim to be filed at the High Court in London later this month, could cost Oracle and Salesforce up to €10bn.

The Privacy Collective said the Dutch case is the biggest-ever class action in the Netherlands over a violation of GDPR.

Read more: Tiktok under scrutiny by French privacy watchdog over data use

Oracle and Salesforce’s cookies are hosted on a number of popular websites, including Comparethemarket, Dropbox, Booking.com, Ikea and Twitch.

The Privacy Collective accused the tech giants of breaking GDPR rules by allegedly facilitating sales via harmful ads, holding personal information that consumers did not proactively consent to sharing, and inconsistently securing personal data.

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Equifax, Quantcast and Oracle declined to comment. Tapad did not respond to a request for comment. The UK’s Information Commissioner’s Office Political opinions are deemed “sensitive” information under GDPR and subject to stricter controls. In one of its submissions, Privacy International singled

“Services” means the products and services that are ordered by Customer under an Order Form or online purchasing portal, or provided to Customer free of charge (as applicable) or under a free trial, and made available online by SFDC, including associated SFDC offline or mobile components

“Everyone who has ever used the internet is at risk from this technology. It may be largely hidden but it is far from harmless,” said Dr Rebecca Rumbul, class representative and a claimant on the suit in England and Wales.

“If data collected from internet use is not adequately controlled, it can used to facilitate highly targeted marketing that may expose vulnerable minors to unsuitable content, fuel unhealthy habits such as online gambling or prey on other addictions.”

Cookies such as Bluekai and Krux are hosted on websites and then, with their consent, stored on a user’s device to track and monitor their behaviour online.

Read more: Privacy Shield: Top court rejects US-EU data transfer tool

The claimants say that the personal data collected is then being shared by Salesforce and Oracle with hundreds of other companies via a real-time bidding process, without the proper consent or knowledge of the user.

Oracle general counsel Dorian Daley said called the action “meritless” and a “shake-down”, accusing the Privacy Collective of basing its claim on “deliberate misrepresentations of the facts”.

“Oracle will vigorously defend against these baseless claims,” he added.

Meanwhile the case being prepared in England will be led by law firm Cadwalader and is due to be filed next month.

A spokesperson for Salesforce said it “disagrees with the allegations and intends to demonstrate they are without merit”.

The post Salesforce and Oracle accused of breaching GDPR in €10bn lawsuit appeared first on CityAM.

Lawsuit filed against Marriott Hotels over data breach .
David Bryant is leading the lawsuit which seeks compensation on behalf of England and Wales residents whose data was exposed after they made reservations with the Starwood Hotels group.David Bryant is leading the lawsuit which seeks compensation on behalf of England and Wales residents whose data was exposed after they made reservations with the Marriott-owned Starwood Hotels group.

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