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UK News Spirits giant Diageo snaps up Herefordshire gin and vodka distillery Chase

15:05  26 october  2020
15:05  26 october  2020 Source:   pressassociation.com

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Owner of Jim Beam, Yamazaki, Laphroaig and Courvoisier brands buys controlling stake in artisan distiller .

Now, spirits giant Diageo is betting big on the brand. A new company, Ritual Zero Proof, is making what it declares to be the first non-alcoholic Gin and Whisky products, which (they Ritual Zero Proof. When Marcus Sakey launched his line of no-alcohol whiskey and gin alternatives five months ago, he

Spirit giant Diageo has agreed a deal to snap up Herefordshire gin and vodka-maker Chase Distillery.

Chase Distillery was founded by William Chase in 2008 (Diageo/PA) © Provided by PA Media Chase Distillery was founded by William Chase in 2008 (Diageo/PA)

The takeover, for an undisclosed amount, will see the Tanqueray and Gordon’s owner further expand its UK gin business as customer demand for premium spirits continues to surge.

Dayalan Nayager, managing director of Diageo Great Britain, said: “We are thrilled to be bringing such a quintessentially British portfolio of high-quality, crafted brands into our family.

“We are excited about the growth opportunity within the premium plus segment and are very much looking forward to working with the Chase team to build on the portfolio’s considerable potential.”

It comes months after Diageo bought Ryan Reynolds-backed Aviation American Gin in a deal worth up to 610 million US dollars (£466 million).

a person sitting at a train station: Chase Distillery founder William Chase (Chase/PA) © Provided by PA Media Chase Distillery founder William Chase (Chase/PA)

Chase Distillery was founded by entrepreneur William Chase in 2008 and has a portfolio which includes seven gins, four vodkas and an elderflower liqueur.

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For further information about Chase Distillery please contact the relevant department listed below: UK Sales Enquiries – sales@chasedistillery.co.uk. News from the farm, cocktail inspiration and exclusive offers delivered straight to your inbox plus 10% off your next spirits order.

Fierce Spirits - The Gin Cooperative. Whitby Gin North Yorkshire Small Batch London Dry available to buy online at specialist whisky and gin shop whiskys.co.uk Stamford Bridge York. The Old Curiosity Distillery | Secret Garden Gin . We grow over 600 different kinds of herbs and flowers so we

The range of spirits is distilled from scratch using British-grown potatoes, apples and all-natural botanicals on Chase Farm in Herefordshire.

It will result in the latest major payday for Mr Chase, who also founded crisp brand Tyrells before selling a majority stake in the snack business for more than £30 million in the same year he started the distillery.

Mr Chase, founder and chairman of the company, said: “It’s inspiring to have Diageo invest in Chase Distillery’s future.

“They believe in the potential of our field-to-bottle spirits and will build on our mission to develop our sustainable distillery in Herefordshire.”

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This is a market that the spirits giants struggle to cater for. Both Tanqueray and Gordon’s London dry gins are made in Scotland (though beware, craft gin can be equally Often the whisky from an island distillery will be stored in a giant warehouse near Glasgow rather than soaking up the seaside air.

Internationally, Diageo said sales of gin rose 14%, only outperformed by tequila – sales of which soared 56%, driven by strong growth in the US “The resurgent European gin market is compensating for weaker vodka sales … The gin craze that is helping Fever-Tree reach spectacular new heights is

Earlier this year, Chase started working with advisers at investment bank Rothschild to explore strategic options for the company.

It is understood that Mr Chase is now keen to focus on his Willy’s Wellness brand, which produces gut health products such as apple cider vinegar and kombucha.

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