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UK News Shoppers left baffled as vegan BUTCHER is set to launch

00:05  28 october  2020
00:05  28 october  2020 Source:   dailymail.co.uk

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A vegan ' butcher ' due to open in London has left shoppers baffled and sparked lighthearted mockery online. Rudy's Vegan Butcher is set to open its doors on World Vegan Day, November 1, in Islington, north London, serving faux versions of bacon, chicken, and turkey made from soya and seitan.

Though it isn't the first vegan butcher to open in the UK, it is the first to have a permanent base, with others being temporary pop-ups. Ahead of its launch , the eatery has released a mocked-up photos of its produce, which looks just like a traditional butcher , though all its items are entirely plant-based.

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A vegan 'butcher' due to open in London has left shoppers baffled and sparked lighthearted mockery online.

Rudy's Vegan Butcher is set to open its doors on World Vegan Day, November 1, in north London, serving faux versions of bacon, chicken, and turkey made from soya and seitan.

It will sell non-meat versions of staple dishes and ingredients, such as 'cheeze' sauce, 'chilli-non-carne', rack of jack, 'lobstah' salad and shredded BBQ pulled 'porc'.

The shop, which is the first of its kind to have a permanent base, is based in Islington - home to former Labour leader Jeremy Corbyn's seat in Parliament.

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Actor Charlie Condou uploaded an image of the shop's front - which reads 'Rudy's Vegan Butcher, Est. 2020, London' - on Twitter, where it sparked discussion over the legitimacy of calling a plant-based outlet using the word 'butcher'.
Piers Morgan retweeted the post and said: 'A vegan butcher's shop... and people wonder why I've written a book about the world going nuts.'

Some social media users poked fun at the business, while others said it would be a helpful convenience for those who don't eat animal products.

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One Twitter user said: 'Isn't that just a greengrocer?'

Another said: It's outrageous and unacceptable to butcher hapless vegans for their meat.'

Ahead of the shop's launch, the owners released CGI versions the store, which looks just similar to a traditional butcher, but with all its items entirely plant-based.

Rudy's also runs an eatery which is described on its website as London's 'first all-vegan diner'.

'We serve up veganised versions of classic American junk food!' the description reads.

'Everything from meat-free burgers and giant seitan hot dogs, to melt-your-mind dairy-free milkshakes and pastrami-packed sandwiches.

'Veteran vegan chef & co-owner, Matthew Foster specialises in transforming classic diner dishes into guilt-free, mouthwatering meals that turn the heads of everyone strolling past the open-plan kitchen.'

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Wrong-footed shoppers looking for the real thing will be left disappointed but Maynard is “A butcher is a butcher … you expect it [to] come with meat.” But Roberts had already texted a picture of This year also saw Greggs launch a vegan sausage roll that was so popular the high street baker has

ATTACKS on butchers and farmers by vegan activists are on the rise across Britain and the increasingly menacing threats have left some 'living in fear', according to the Countryside Alliance. Marlow Butchers was attacked and spray painted with graffiti (Image: FACEBOOK).

Though it isn't the first vegan butcher to open in the UK, it is the first to have a permanent base, with others being temporary pop-ups.

Last year, Unilever backed Dutch-brand The Vegetarian Butcher, opened a pop-up shop in carcass wholesalers Hill & Szrok in Bethnal Green, east London.

While founder Jaap Korteweg has his own plant-based butcher in The Hague, his London takeover was only temporary and the traditional east end shop is now selling meat again.

Sainsbury's also opened a temporary meat-free butcher shop in Bethnal Green in 2019.

The shop, which sold Cumberland Shroomdogs and Veggie Ribz, was only open for two days.

For those outside of London who want to get their hands on some vegan meat, Rudy's will be delivering nationwide - with all orders on World Vegan Day coming with a free pack of baycon.

The shop - which also has its own restaurant in Camden - already sell DIY kits at home.

For opening day, the shop will also be giving away 100 lbs of free baycon to the first 200 customers through the door.

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usr: 3
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