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US NewsMagnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream

23:20  13 august  2019
23:20  13 august  2019 Source:   huffingtonpost.co.uk

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US NewsMagnum Apologises For Advert Comparing Homosexuality To ' Guilty Pleasure ' Of Ice Cream . Magnum has been forced to apologise after its advertisement was branded offensive for comparing the “ guilty pleasure ” of eating an ice cream to gay people being imprisoned.

Magnum Ice Cream has apologized for an ad on Spotify which compared the “ guilty pleasure ” of eating one of its desserts to being arrested for being gay. Said the narrator in the ad, which aired in the UK: “A hug for my boyfriend—that’s my guilty pleasure .” And the punchline: “Because in my country

Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream © bombuscreative via Getty Images

Magnum has been forced to apologise after its advertisement was branded offensive for comparing the “guilty pleasure” of eating an ice cream to gay people being imprisoned.

In the ad, heard by listeners on Spotify, a man talks about not being able to hug his partner for fear of being imprisoned, Pink News reported.

He tells the listener: “A hug for my boyfriend. That’s my guilty pleasure.

“Because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.“

A Magnum spokesperson told HuffPost UK: “Magnum has a history of championing LGBTQ+ rights and Pride Month is a moment when lots of us celebrate progress.

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The Huffington Post UK says that Magnum Ice Cream really does not know how to gay bait. Whatever they were going for, Magnum ’s marketing department really thought it was a good idea to create an ad where the illegality of homosexuality in a country is compared to the guilty pleasure

Magnum has provoked widespread criticism for a new advertisement that compares the " guilty pleasure " of an ice cream to jailing gay people. uhh a magnum advert just came on saying about how this man could get arrested for hugging his boyfriend in his country then started advertising their

“We’re sorry for any offence caused by the advert, which aimed to bring awareness to the injustices people still face around the world.”

The advert provoked widespread criticism from listeners.

Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream © bombuscreative via Getty Images

In a statement released to The Daily Star on Thursday, a Magnum spokesman said they “wanted to remind people that what is considered a guilty pleasure isn’t always what you would expect”.

A recent Stonewall report revealed that one in five LGBT people in Britain have experienced a hate crime or incident because of their sexual orientation and/or gender identity in the last 12 months.

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Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream
Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream
Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream
Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream
Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream
Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream
Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream
Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream
Magnum Apologises For Advert Comparing Homosexuality To 'Guilty Pleasure' Of Ice Cream

Truly shocking: National Grid gave boss John Pettigrew a £1million raise for 'strong performance' before UK suffered its biggest blackout in a decade.
John Pettigrew, 50, was paid £4.6million in the year to April, including £3.2million in bonuses. It comes after around a million people were plunged into darkness by power cuts 11 days ago.

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