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US News Hallmark to "reinstate" TV ads showing same-sex couple after outcry

10:12  16 december  2019
10:12  16 december  2019 Source:   cbsnews.com

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Hallmark says it will " reinstate " TV ads featuring same - sex couple after outcry . By Jordan Freiman. Hallmark has been criticized for pulling TV ads showing a same - sex couple . Zola.com via YouTube. It's unclear whether Zola will continue airing ads on the The Hallmark Channel, but they

Ads from wedding planning website Zola, which first appeared on the Hallmark Channel on Dec. 2 according to The New York Times, showed the couples — most of which are same - sex females — standing at the altar and wondering if their guests would have arrived on time and bought them better

(Video by NBC News)

The Hallmark Channel on Sunday moved to reinstate ads featuring a same-sex couple that had been removed from the cable network. The decision came after considerable backlash over the initial decision to stop airing the ads from the wedding-planning company Zola.

"The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused," Hallmark CEO Mike Perry said in a statement Sunday night. "Said simply, they believe this was the wrong decision."

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After Hallmark pulled ads from Zola featuring weddings of same - sex couples , the network has reversed But while Hallmark cut the ads with same - sex weddings, the In Hallmark 's statement, the company said it plans to reach out to Zola to reestablish its partnership and reinstate the ads .

Hallmark apologized on Sunday after facing days of backlash for pulling four television ads that featured brides kissing. In a statement, Mike Perry, the president and chief executive First appearing on TV on Dec. 2, most of the ads feature a same - sex female couple along with heterosexual couples .

a couple of people that are talking to each other: zola-ad-same-sex-couple-wedding-02.png © Zola.com via YouTube zola-ad-same-sex-couple-wedding-02.png

"Hallmark will be working with GLAAD [Gay & Lesbian Alliance Against Defamation] to better represent the LGBTQ community across our portfolio of brands," the statement continued. "The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials."

Perry also used the statement to apologize, saying, "Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused."

a group of people standing in front of a crowd posing for the camera: Hallmark had been widley criticized for pulling TV ads showing a same-sex couple. © Provided by CBS News Hallmark had been widley criticized for pulling TV ads showing a same-sex couple.

It's unclear whether Zola will continue airing ads on the The Hallmark Channel, but they noted they are "relieved" by these recent updates.

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The chief executive of Hallmark Cards has apologized for its decision to withdraw television advertisements featuring same - sex couples . The company's cable network pulled the ads for wedding registry and planning site Zola under pressure from the conservative group One Million Moms.

and join one of thousands of communities. ×. • • • Hallmark to reinstate same - sex marriage The advertiser pulled all of their ads . So I’m guessing it was the lost revenue that was the force behind Naw it's corny straight to TV Christmas movies directed at older mothers. Every movie is about a

"We were deeply troubled when Hallmark rejected our commercials for featuring a lesbian couple celebrating their marriage, and are relieved to see that decision was reversed," Zola chief marketing officer Mike Chi said in an earlier statement Sunday. "We are humbled by everyone who showed support not only for Zola, but for all the LGBTQ couples and families who express their love on their wedding day, and every day."

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Late last week, The Hallmark Channel removed multiple Zola ads showing a same-sex couple. Zola had initially submitted six ads to be aired on the network, four of which featured a same-sex couple. The Hallmark Channel removed those four ads, but continued airing the two that only showed same-sex couples. Zola then decided to pull all their ads soon after.

The decision by The Hallmark Channel to pull the ads came following pressure from the conservative group One Million Moms. According to a Hallmark statement regarding the removal of the ads, the group — part of the American Family Association — complained to Bill Abbott, the CEO of Hallmark's parent company Crown Media Family Networks.

Ellen DeGeneres attends the premiere of Netflix's © Mark Von Holden/Invision/AP Ellen DeGeneres attends the premiere of Netflix's "Green Eggs and Ham" at the Hollywood American Legion Post 43 on Sunday, November 3, 2019 in Los Angeles. (Photo by Mark Von Holden /Invision/AP)

One Million Moms claimed on its website that Abbott said the ads "aired in error," and the groups' complaint "gave us the opportunity to confirm the Hallmark Channel will continue to be a safe and family-friendly network."

The decision was met with considerable backlash, including from TV host Ellen DeGeneres, who tweeted at The Hallmark Channel and Abbot, "What are you thinking? Please explain. We're all ears."

Hallmark © Twitter/ @hallmarkchannel Hallmark

"The Hallmark Channel's decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms, whose sole purpose is to hurt families like mine," GLAAD president and CEO Sarah Kate Ellis said following the release of Perry's statement. "LGBTQ people are, and will continue to be a part of advertisements and family programming and that will never change. GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways."

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