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US News McDonald’s to ditch plastic Happy Meal toys

06:15  17 march  2020
06:15  17 march  2020 Source:   inews.co.uk

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The children aren't happy with their Happy Meals . Concerned about the amount of plastic in the cheap hard toys handed out by McDonalds , and the short length of Caitlin and Ella, ages 7 and 9, wrote on their Change.org page: "We like to go to eat at Burger King and McDonald ’ s , but children only play

McDonald ' s in the UK is trying to cut out plastic waste by giving children the option to swap out their happy meal toy - often made from The rival firms are each launching rival initiatives which will see the popular toys in children's meals a thing of the past. Burger King will be completely removing all

a man and a woman taking a selfie © Provided by The i

McDonald’s has bowed to pressure from anti-plastic campaigners, announcing Happy Meals sold in the UK will not contain plastic toys from next year.

Instead the meals, which are aimed at young children, will contain either a soft toy, book, or paper gift. The move will eliminate more than 3,000 tonnes of plastic, McDonald’s said.

Happy Meal from a McDonalds restaurant.. © Press Association Happy Meal from a McDonalds restaurant.. Under pressure

McDonald’s has faced fierce pressure from environmental campaigners on the issue, led by two school children from Hampshire.

Ten-year-old Ella McEwan and eight-year-old Caitlin McEwan made headlines last year after organising a petition calling on Burger King and McDonald's to stop handing out plastic toys. "Children only play with the plastic toys they give us for a few minutes before they get thrown away and harm animals and pollute the sea,” the sisters wrote on the petition, which has gathered more than 550,000 signatures.

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LONDON—The plastic backlash has a new target: Happy Meal toys . A British petition calling for McDonald ’ s Corp. to scrap the plastic toys included with kids’ meals has garnered over 325,000 signatures, and the country’s environment minister is pressing the case. The rising scrutiny shows

A boy and his sister are boycotting McDonald ’ s Happy Meals unless they ditch the toys that come with them. William Weir, seven, has written to the fast-food chain after his mum Carrie, 41, told him how bad the plastic toys are for the planet. After telling his friends he had decided he didn’t want anymore

In September rival Burger King promised it would stop selling plastic toys with children’s meals. McDonald’s said at the time customers would be able to choose between a plastic toy or a sachet of fruit.

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Happy Meal 2.0

The fast food giant has now promised to follow Burger King and eliminate plastic toys entirely.

Chief marketing officer for McDonald’s UK & Ireland Gareth Helm said: “Families have high expectations of us and we’re working as hard as we can to give them the confidence that their Happy Meal is as sustainable as possible. Getting that right is a big responsibility, but we believe the changes we’re making today have the potential to make a big difference."

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MCDONALD ' S should ban plastic toys from their kids Happy Meals to help save the planet, a minister has demanded. The food chain should make At the party's conference in Birmingham she told an audience: “I desperately want McDonald to give up their happy meal toys and change them to be all

McDonald ’ s has great Happy Meal ® options for kids including a Hamburger, Chicken McNuggets® and more. At McDonald ' s , we take great care to serve quality, great-tasting menu items to our customers each and every time they visit our restaurants.

From this month McDonald’s said it will start trialling paper packaging for all its Happy Meal toys, and from May customers will be able to choose between a book or a plastic toy, giving them the choice to "opt out" of receiving plastic. The company also announced plans for a five-week “toy amnesty” starting in May, with unwanted plastic toys collected and melted into playground equipment.

Reaction

Sian Sutherland, co-founder of campaign group A Plastic Planet, urged McDonald's to go even further to cut its plastic use. "Well done to McDonald's for taking action and considering the impact their products will have on those who will inherit the earth," she said. "Now is the time for them to push on. Eliminate plastic from their restaurants and lead the fast-food industry forward in tackling the crisis."

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