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US News Rossignol cuts in its workforce

21:40  22 september  2020
21:40  22 september  2020 Source:   lepoint.fr

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Rossignol , the French ski and snowboard manufacturer, to cut 30 percent of employees in an effort to reach a positive operating profits. The company employs 1,500 people. Rossignol , like other manufacturers in its sector, is dealing with continued growth in the ski rental activity, a fall in demand

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Rossignol coupe dans ses effectifs © Getty Images Rossignol cuts in its workforce The ski manufacturing plant is particularly targeted.

The manufacturer of winter sports equipment Rossignol is preparing to cut spending. It will indeed cut 92 jobs in France to "resize" its industrial activity linked to the ski market and adapt to its "deep evolution", according to information from AFP.

Presented on Monday, the project provides for the elimination of 61 positions in the Sallanches ski manufacturing plant (Haute-Savoie), 24 positions at the group's headquarters based in Saint-Jean-de-Moirans (Isère) and 7 positions in Saint-Étienne-de-Saint-Geoirs (Isère), where its logistics platform is located.

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This "painful" reduction in the workforce in France, which should take place in 2021, will be associated with the creation of 15 jobs in the developed services sector by the group: 9 positions in Sallanches, 5 in Saint-Jean-de-Moirans and one in Saint-Étienne-de-Saint-Geoirs.

"We are in a very tense market situation with customers who continue to ski but who rent more", told AFP Bruno Cercley, the president of the group, pointing to order intake 25% lower compared to 2019. "We want to protect our position in our main market: skiing. It is very important that we pool our costs to promote a competitive industrial system. It is also at this price that we will be able to give our factories a future in Europe. ", he adds.

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The CEO of Rossignol recalls that the group "continues to invest each year in France to improve its industrial practice", at the rate of "5 million euros", and adds that it intends to make the Sallanches plant " a specialized center, with innovative technologies ".

Rossignol also announced Monday to staff representatives "a major program to reduce expenses and fixed costs" including travel, exhibitions or "operating costs in marketing". In total, the project announced by management will save "10 to 15 million euros per year," said Bruno Cercley.

"We did not expect it. (...) Everyone is stunned", reacted Tuesday in the columns of the Dauphiné Libéré Cyrille Cherpin, member of the social and economic committee of the Sallanches factory - which has 124 posts -, evoking "death slowly".

Rossignol currently employs 1,310 people, including 680 in France, and operates three other industrial sites in Europe: in Artès (Spain), which also produces skis, in Montebelluna (Italy), where the shoes are manufactured and in Nevers, where the fasteners are assembled.

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The group, which owns the Rossignol and Dynastar ski brands, has in recent years developed textile, mountain biking and ski resort services such as the marking of the tracks. In 2009, a social plan led to the elimination of 230 jobs.

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