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US News The literary prize "Loin du marketing" rewards the Nantes duo Hélène and Jean-François

10:05  04 october  2020
10:05  04 october  2020 Source:   ouest-france.fr

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This list of literary awards from around the world is an index to articles about notable literary awards . Nobel Prize in Literature – since 1901. Golden Wreath of Struga Poetry Evenings – since 1966. Neustadt International Prize for Literature – since 1970. International Botev Prize – since 1972.

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Le duo nantais Hélène et Jean-François a reçu le 12e prix « Loin du marketing », qui récompense pour la première fois des chanteurs.          . © Archives Ouest-France The Nantes duo Hélène and Jean-François received the 12th "Loin du marketing" prize, which rewards for the first both singers. .

Every summer for 12 years, the former Nazairian bookseller Gérard Lambert distinguishes a writer outside the circuits of notoriety. 2020 winners: the duo of Nantes singers Hélène and Jean-François, for a set of "work far from the stars boosted by marketing" and "away from the tsunamis of trendiness".

Can there still be exceptional authors or literary nuggets escaping the radar of criticism, grand prix and specialized programs? This is what the “Far From Marketing” award suggests, “dedicated to honoring a writer who has not benefited from the strategies designed to make it work and who can only rely on the quality of his writing to interested ”.

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French literary prize . WRITTEN BY. The Editors of Encyclopaedia Britannica. Along with a now-nominal monetary award, the prize confers recognition on the author of an outstanding work of imaginative prose each year; novels are preferred. Histoire d'un fait divers. Jean -Jacques Gautier.

― Jean - François Lyotard, The Postmodern Condition: A Report on Knowledge. market and the trade in words of course, but also multiplying the chances of jouissance, scraping up intensities wherever possible, and never being sufficiently dead, for we too are required to go from forty to the

Le Nazairien Gérard Lambert, ancien libraire et créateur du prix « Loin du marketing ». © Ouest-France Le Nazairien Gérard Lambert, former bookseller and creator of the “Loin du marketing” prize. Great reader and book lover

This is how its inventor, president and only member of the jury, great reader and book lover, Gérard Lambert, 71, describes it. From Saint-Nazaire, where he lives, he awards the “Loin du marketing” prize each year, with relative indifference to the media, but with constancy and stubbornness.

The bravado of a dissident from the Republic of Letters? Maybe, but a real price anyway. Livres-Hebdo, the leading magazine for book professionals, welcomes its birth in 2009 and still lists it on its website in the French price list. As for Gérard Lambert, he is also a true professional.

"Little chance of seeing their books chronicled"

Former "representative in books" , he then ran a shop at La Voix au Chapitre, for 18 years in Saint-Nazaire, carrying - often at arm's length - of a demanding - if not lucrative - idea of ​​the independent bookstore. A course in line with the vocation of the “Far from Marketing” prize, which Gérard Lambert sums up, a bit corrosive: honoring “a writer whose publishers cannot afford an oak cupboard in the pipeule press [ …] And, therefore, have little chance of seeing their books chronicled in the media, and even less of being invited by radio and TV hucksters, no more than of interest to booksellers with their eyes glued to the counter. better sales and forced to raise money to pay the rent. »

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The Hindu Literary Prize or The Hindu Best Fiction Award, established in 2010, is an Indian literary award sponsored by The Hindu Literary Review which is part of the newspaper The Hindu. It recognizes Indian works in English and English translation.

Antoine Français, comte de Nantes (1756 – 7 March 1836), better known as Français of Nantes , was a French Count active during the French Revolution and Empire. Born in Beaurepaire, in the département of Isère, he was elected to the Legislative Assembly by the département of Loire-Inférieure in 1791

The reward:" Good food "

We can feel the experience. La Voix au Chapitre indeed succumbs, in 2012, to judicial liquidation but “Far from marketing” survives him and Gérard Lambert remains, as he himself says, “craftsman“ smuggler ”in literature”. Between literary animations and translations, and allowing himself more than ever to be titillated by the demons of writing, he has since continued to award his "strictly honorary" prize every August 15, " during the sleep of salespeople" . The winner's award: "At best, a good meal, watered at his convenience if he ventures as far as Saint-Nazaire. "

" Away from the hipster tsunamis "

The 2020 winners will not have the barrier of distance. It is a duo of Nantais, Hélène and Jean-François, awarded "for their whole work". For once, this literary prize is awarded to singers. "The Nobel jurors gave it to Dylan", justifies the president of the jury. "What Hélène and Jean-François are doing is far from being a ditty rupee [...]. For more than forty years, they have been composing a work far removed from the supercharged marketing stars, but which those who know how to steer clear of the trendy tsunamis will happily savor. »

The previous winners on the blog of Gérard Lambert, lescoudeesfranches.ouvaton.org

The blog of Hélène and Jean-François, helenejeanfrancois.fr/

Texts of the songs of Hélène and Jean François in Useless hours between Loire and sea (Editions d'Orbestier, 160p, 20 €).

The literary prize "Loin du marketing" rewards the Nantes duo Hélène and Jean-François .
© Archives Ouest-France The Nantes duo Hélène and Jean-François received the 12th "Loin du marketing" prize, which rewards for the first both singers. . Every summer for 12 years, the former Nazairian bookseller Gérard Lambert distinguishes a writer outside the circuits of notoriety. 2020 winners: the duo of Nantes singers Hélène and Jean-François, for a set of "work far from the stars boosted by marketing" and "away from the tsunamis of trendiness".

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