US News Biden ahead of Trump: The Candidates' Advertising Spending Compared

17:00  29 october  2020
17:00  29 october  2020 Source:   t3n.de

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In the past three months, presidential candidate Joe Biden has spent more on programmatic advertising in the US than any company. Much of the money went to the video sector.

US-Präsidentschaftskandidat Joe Biden. © Nuno21 / Shutterstock.com US presidential candidate Joe Biden.

If the US presidential election were all about advertising spending, Joe Biden would already be the winner. The 77-year-old's campaign spent $ 582 million on advertising through October, according to provider Advertising Analytics . Much more than incumbent Donald Trump, who has so far invested $ 342 million in advertising.

The Biden campaign has not only spent more money on television advertising than any previous US presidential candidate, but also relies heavily on programmatic online advertising . According to the advertising analysis provider Adomik, the Biden campaign was the largest programmatic advertiser in the USA in the past three months. Much of this money went into video advertising for the campaign.

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advertising expenditure of the Trump and Biden campaigns compared. (Graphic: Adomik)

According to Adomik, 80 percent of Biden's spending on programmatic advertising went into video ads in September . According to the provider, the price per thousand contacts was initially just under ten dollars on average. In October, his campaign increased spending, spending an average of $ 12 to reach 1,000 people.

advertising in the US election campaign: Trump spent significantly more money than Biden until July

According to Adomik , the Trump campaign spent significantly more money on advertising than the challenger Biden until July 2020. Then the Biden campaign stepped up significantly and invested more money in advertising in August than the Trump campaign had previously spent on it each month. In September, the Biden Camp increased spending again. The Trump campaign, on the other hand, fell to its lowest level in eight months.

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Biden ultimately benefits from the fact that his campaign with more than 950 million dollars is significantly more successful in finding donations than Trump, whose campaign has so far received around 612 million dollars in donations. Trump is thus well above what Hillary Clinton received in donations for her election campaign in 2016, but behind Barack Obama's presidential campaign in 2012.

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usr: 1
This is interesting!