•   
  •   

US News Biden ahead of Trump: The Candidates' Advertising Spending Compared

17:00  29 october  2020
17:00  29 october  2020 Source:   t3n.de

What we know about the "Hunter Biden affair", a new obsession of Trump supporters

 What we know about the © Copyright 2020, The Obs Donald Trump is not going four ways: for the president in trouble in the polls two weeks before the election, "the Biden family is a criminal enterprise." These accusations, which his Democratic rival Joe Biden brushed aside without wanting to resonate with, have become the new rallying cry for supporters of President . "Lock him up!" - Trump fans chant for the extrajudicial imprisonment of Joe Biden https://t.co/c6AKCEcMbQ —atrupar (@Aaron Rupar) "Lock him up!" "They

In the past three months, presidential candidate Joe Biden has spent more on programmatic advertising in the US than any company. Much of the money went to the video sector.

US-Präsidentschaftskandidat Joe Biden. © Nuno21 / Shutterstock.com US presidential candidate Joe Biden.

If the US presidential election were all about advertising spending, Joe Biden would already be the winner. The 77-year-old's campaign spent $ 582 million on advertising through October, according to provider Advertising Analytics . Much more than incumbent Donald Trump, who has so far invested $ 342 million in advertising.

The Biden campaign has not only spent more money on television advertising than any previous US presidential candidate, but also relies heavily on programmatic online advertising . According to the advertising analysis provider Adomik, the Biden campaign was the largest programmatic advertiser in the USA in the past three months. Much of this money went into video advertising for the campaign.

Donald Trump versus Joe Biden: You can do it differently

 Donald Trump versus Joe Biden: You can do it differently In their last TV duel, Donald Trump and Joe Biden are surprisingly tame. The deep mutual aversion can still be clearly felt. © POOL / REUTERS Again chaos, again confusion and brutal screaming? What was not all feared in the run-up to this second TV duel between Donald Trump and Joe Biden , the last one before the election on November 3rd. But then that: The opponents acted on the stage in Nashville, Tennessee , surprisingly civil, almost tame.

advertising expenditure of the Trump and Biden campaigns compared. (Graphic: Adomik)

According to Adomik, 80 percent of Biden's spending on programmatic advertising went into video ads in September . According to the provider, the price per thousand contacts was initially just under ten dollars on average. In October, his campaign increased spending, spending an average of $ 12 to reach 1,000 people.

advertising in the US election campaign: Trump spent significantly more money than Biden until July

According to Adomik , the Trump campaign spent significantly more money on advertising than the challenger Biden until July 2020. Then the Biden campaign stepped up significantly and invested more money in advertising in August than the Trump campaign had previously spent on it each month. In September, the Biden Camp increased spending again. The Trump campaign, on the other hand, fell to its lowest level in eight months.

Frenetic final spurt in the US election campaign

 Frenetic final spurt in the US election campaign Frenetic final spurt by Donald Trump in the US election campaign: the President was confident of victory at several rallies on Sunday. "We will win four more years in our great White House," Trump said two days before the election to supporters in North Carolina. His challenger Joe Biden said in a performance in Pennsylvania: "In two days we can end a presidency that has divided this nation." © Brendan Smialowski Frenetic final spurt in the US election campaign: In a series of appearances in fr

Biden ultimately benefits from the fact that his campaign with more than 950 million dollars is significantly more successful in finding donations than Trump, whose campaign has so far received around 612 million dollars in donations. Trump is thus well above what Hillary Clinton received in donations for her election campaign in 2016, but behind Barack Obama's presidential campaign in 2012.

Also interesting: Trump vs. Biden - For whom Silicon Valley donates

Press comments on Biden's election victory: "A moment of humility and reflection" .
Many international media have high hopes for Joe Biden. But you also see the challenges that he will face as the future US President. © TIMOTHY A. CLARY / AFP A speech by Joe Biden is broadcast on a screen in New York's Times Square. "A moment of humility and reflection" On Joe Biden's victory in the US presidential election, the New York Times writes: "Having looked into the abyss of autocratic nationalism, the American people have now decided to step back from the edge.

usr: 1
This is interesting!