US News US Web Christmas: A 189 Billion Dollar Business

20:05  29 october  2020
20:05  29 october  2020 Source:   craft.lead-digital.de

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The sales that online retailers in the USA will generate in the run-up to Christmas this year would not have been earned for two years without Corona, Adobe predicts in a recent one Study.

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How big is the turnover of this year's online Christmas business? All well-known market researchers are currently trying to read this out of their glass balls. The software provider Adobe assumes that online retailers in the USA can look forward to sales of over 189 billion dollars. That would correspond to a growth of 33 percent compared to the previous year. Should the stationary shops largely have to close due to the Corona crisis, the augurs also consider online sales over 200 billion dollars to be possible.

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The period around Cyberweek should develop particularly well in terms of sales. Between November 22nd and December 3rd, online sales in the US are expected to skyrocket to an average of three billion a day, according to Adobe. For Black Friday, market researchers expect sales of $ 10.38 billion. Cyber ​​Monday is expected to bring in $ 12.78 billion. Overall, the e-commerce industry is expected to generate sales growth in the 2020 Christmas business that would have been generated in a period of two years under normal circumstances.

Click & Collect becomes a competitive advantage

It can be seen as good news for stationary retail that Adobe assumes in its Christmas report that consumers will also increasingly use Click & Collect or pick-up services outside of the branches. The market researchers expect an increase of 40 percent here. In addition, consumers are said to be nine percent more likely to buy from retailers that offer Click & Collect services on the sales days with the highest sales before Christmas Eve. Another Adobe consumer survey in September showed that 30 percent of online customers would rather collect their orders than have them delivered to their homes.

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In addition, the study promises that smaller retailers in particular with sales of ten to 50 million US dollars can increase their sales more in percentage terms than larger retailers. To this end, the "Small Business Saturday" will again be held on November 28th, which aims to motivate consumers to shop consciously at their local retailers. According to the Adobe survey, 51 percent of the study participants want to support their stationary retailers around the corner on this day. Another 38 percent of consumers want to make a conscious effort to buy from smaller retailers during the Christmas season.

online spendings per customer remain at the previous year's level

Even if consumers are skeptical about the future due to Corona - apparently no savings should be made on gifts. According to Adobe, the average value that consumers plan for online purchases remains unchanged compared to 2019. The growth in sales is to be achieved primarily through the increase in new online buyers.

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