•   
  •   

US News US Web Christmas: A 189 Billion Dollar Business

20:05  29 october  2020
20:05  29 october  2020 Source:   craft.lead-digital.de

Up to 1.7 billion dollars flushed down the toilet: The streaming revolution ends after just 6 months

 Up to 1.7 billion dollars flushed down the toilet: The streaming revolution ends after just 6 months When some guy invented the wheel, the other Stone Age people probably thought what the nonsense was supposed to be about ... . © Quibi Up to 1.7 billion dollars flushed down the toilet: the streaming revolution ends after just 6 months Such skepticism is more the rule than the exception with real innovations.

The sales that online retailers in the USA will generate in the run-up to Christmas this year would not have been earned for two years without Corona, Adobe predicts in a recent one Study.

So voll wie 2019 wird es in den Fußgängerzonen in dieser Vorweihnachtszeit nicht werden. © Photo: Unsplash / Kevin Dowling It will not be as crowded as 2019 in the pedestrian zones in the run-up to Christmas.

How big is the turnover of this year's online Christmas business? All well-known market researchers are currently trying to read this out of their glass balls. The software provider Adobe assumes that online retailers in the USA can look forward to sales of over 189 billion dollars. That would correspond to a growth of 33 percent compared to the previous year. Should the stationary shops largely have to close due to the Corona crisis, the augurs also consider online sales over 200 billion dollars to be possible.

European Parliament sets position on EU agricultural reform

 European Parliament sets position on EU agricultural reform The European Parliament has set its position on reform of the EU's multi-billion dollar agricultural policy. The majority of MEPs adopted a proposal for negotiations with the member states on Friday. Among other things, they are calling for a higher minimum share of agricultural aid to be reserved for environmental programs. © JOHN THYS EU Commission President Ursula von der Leyen has announced the appointment of an EU envoy to fight against racism.

The period around Cyberweek should develop particularly well in terms of sales. Between November 22nd and December 3rd, online sales in the US are expected to skyrocket to an average of three billion a day, according to Adobe. For Black Friday, market researchers expect sales of $ 10.38 billion. Cyber ​​Monday is expected to bring in $ 12.78 billion. Overall, the e-commerce industry is expected to generate sales growth in the 2020 Christmas business that would have been generated in a period of two years under normal circumstances.

Click & Collect becomes a competitive advantage

It can be seen as good news for stationary retail that Adobe assumes in its Christmas report that consumers will also increasingly use Click & Collect or pick-up services outside of the branches. The market researchers expect an increase of 40 percent here. In addition, consumers are said to be nine percent more likely to buy from retailers that offer Click & Collect services on the sales days with the highest sales before Christmas Eve. Another Adobe consumer survey in September showed that 30 percent of online customers would rather collect their orders than have them delivered to their homes.

Insufficient demand: Christmas trees could be more expensive this year

 Insufficient demand: Christmas trees could be more expensive this year Christmas trees will probably be more expensive this year. According to the Federal Association of Christmas Tree Manufacturers, the reason is higher costs due to the coronavirus pandemic. For the popular Nordmann firs of the best quality, between 20 and 27 euros should be due, said managing director Martin Rometsch of the German press agency.

In addition, the study promises that smaller retailers in particular with sales of ten to 50 million US dollars can increase their sales more in percentage terms than larger retailers. To this end, the "Small Business Saturday" will again be held on November 28th, which aims to motivate consumers to shop consciously at their local retailers. According to the Adobe survey, 51 percent of the study participants want to support their stationary retailers around the corner on this day. Another 38 percent of consumers want to make a conscious effort to buy from smaller retailers during the Christmas season.

online spendings per customer remain at the previous year's level

Even if consumers are skeptical about the future due to Corona - apparently no savings should be made on gifts. According to Adobe, the average value that consumers plan for online purchases remains unchanged compared to 2019. The growth in sales is to be achieved primarily through the increase in new online buyers.

Jeff Bezos cashes in again - and sells Amazon shares for $ 3 billion .
Jeff Bezos has sold another package of his Amazon shares valued at $ 3 billion. In 2020 alone, more than ten billion dollars flowed through share sales. © dpa Amazon boss Jeff Bezos has cashed in with shares again. In the corona crisis, Amazon is considered one of the big winners . The share price of the e-commerce group has grown by 70 percent since the beginning of the year. Market capitalization exceeds $ 1.6 trillion.

usr: 3
This is interesting!