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US News Light and shadow for candle manufacturers in the corona crisis

09:20  23 november  2020
09:20  23 november  2020 Source:   spiegel.de

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The corona pandemic and the associated beautification trend are also noticeable among candle manufacturers in their own four walls - albeit in very different ways.

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If you have a broad base and supply garden centers or large retail chains, things are going very well for you, said Stefan Thomann, the managing director of the European Candle Association, the association of candle manufacturers based in Stuttgart. Those who, on the other hand, mainly count churches or small shops such as florists among their customers, have felt the crisis to the full. "There has been a massive drop in sales," said Thomann.

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In the end, coming out just below the previous year is still possible, estimates Thomann. However, 2019 was not a good year for candles - too warm, too summery than autumn should have been.

How many candles are sold and bought each year in Germany can only be roughly estimated. According to the European Statistical Office, almost 63,000 tons of candles worth around 143 million euros were produced in this country in 2019, about 9,000 tons less than in 2018. If you offset that with imports and exports, around 171,000 tons of candles came onto the market, around 10,000 tons less than in the year before.

This year the weather played a subordinate role, said Thomann. Corona was clearly the determining factor. The pandemic caused high demand for hardware stores and garden centers at times because many people had to spend a lot of time at home unfamiliar and sometimes unintentionally. "People make it nice at home," said Thomann. At least in part, this was also evident in the sale of candles.

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In contrast, there would be the forcibly closed stores in the spring and the often much stricter restrictions abroad. "Ikea had closed its branches for weeks," said Thomann. "That plays a role throughout the year." Business with the churches has also suffered badly.

Whether the pandemic will permanently change the industry can only be said at the end of the season. "But what can be clearly seen: higher-quality candles are being bought," said Thomann. It is unclear whether this is done consciously. "The candle is more of a take-away item." The purchase is rarely planned in advance and implemented in a targeted manner.

The trend towards more sustainability has now also arrived in the industry, for example with regard to the demands of buyers on the raw materials used. "But it started before Corona," said Thomann.

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