US News Schwan Stabilo: Crisis winners and corona victims

15:45  26 november  2020
15:45  26 november  2020 Source:   t3n.de

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Schwan - STABILO : Colourful diversity in family firm. Almost 700 million euros in turnover. More than 4,900 employees. 22 sites around the world. Schwan - STABILO Promotion Products GmbH & Co. KG belongs to the Schwan - STABILO group, and is a partner to the national and international

"Eventually, there will be lots of other winners ," he said, "but, for now, you should focus on these companies that can thrive even during the pandemic, because, sadly, both this trend and the pandemic may just be getting started."

Corona victims and crisis winners - the Franconian consumer goods group Schwan Stabilo has them all in its portfolio.

Textmarker vom Typ © Daniel Karmann / dpa highlighter type "Stabilo Boss" from Schwan Stabilo (Schwanhäußer GmbH & Co. KG) in the company's production laboratory.

From highlighter to avalanche backpacks, from lipstick to ski jackets - in the past 2019/2020 financial year (end of June) the different product groups had to prove their resistance to crises. As a result, the family company from Heroldsberg looks almost like a mirror of the German economy in the corona pandemic.

The cycling clothing of the Gonso brand is booming, as is the ski touring brand Ortovox, which among other things offers avalanche safety equipment for skiers in open terrain. On the other hand, the Maier Sports brand is under pressure in the outdoor sector, which focuses more on conventional skiing in ski areas that are once again threatened by the corona-related closure. The backpacks from the Deuter brand - in the larger sizes used for trekking trips to distant countries - have also remained on the shelves.

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The cosmetics division - the largest sub-division of the group with a turnover of 256 million euros and has been in difficult waters for years at Schwan Stabilo - lost another 14 percent in the past financial year. The corona crisis, in which people have to hide their faces behind masks and leave the house less than usual, is not a make-up wedding. In addition, there are home-made problems: "We were not on the point with our innovation apparatus," said CEO Sebastian Schwanhäußer, who had declared responsibility for the cosmetics division a top priority last year. A stronger focus on the eye area and more sustainability should alleviate the problem in the future.

With the pens of the Stabilo brand, it is clear that conventional writing with blue or black color and ballpoint pens has to accept losses in the corona crisis - a consequence of the digitization surge in times of the pandemic. In the times of homeschooling, however, creative painting and writing are becoming more and more popular. A new felt pen, which has a brush tip for painting, sold 3.5 million times in the first year, said division manager Horst Brinkmann.

Overall, sales in the Schwan Stabilo Group fell by eight percent in the past financial year, to 609 million euros. The diversified range gave the company stability in the pandemic. "We have survived the crisis so far so far - with a few scratches but without serious damage," said Schwanhäußer. For the coming financial year, he does not see a very rosy future: If sales can be maintained, things will go well. CFO Martin Reim said the company was still profitable. "We are not satisfied with the results, but there are still results." Traditionally, the family business does not provide precise information on the result.

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