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US News Klarna evaluation: Germans bought as many electronic products on Black Friday as they usually did in a whole month

15:25  28 november  2020
15:25  28 november  2020 Source:   businessinsider.de

Overburdened by housing costs: Germans in fourth place in the international ranking

 Overburdened by housing costs: Germans in fourth place in the international ranking Germany is often referred to as a tenant country par excellence - but not because rents are particularly cheap here: In fact, a new Eurostat survey shows that in 2019 every seventh German is due to Housing costs was overloaded. This number is well above the European average. © Provided by Finanz.net SAEED KHAN / AFP / Getty Images The "tenant country Germany" is not always as tenant-friendly as the term suggests.

Black Friday is the day after the American holiday of Thanksgiving, which is celebrated on the fourth Thursday of November. Instead of taking the opportunity to buy as much as possible on Black Friday , you could do the opposite and buy absolutely nothing.

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Black Friday 2020 set new records, as the payment provider Klarna has evaluated. A survey available to Business Insider shows that Black Friday sales in Germany increased by 56 percent compared to the previous year, setting a new sales record.

In the so-called "Black Week", ie the entire past week from Monday to Friday, sales rose by 60 percent compared to the previous year. The number of electronic devices sold is particularly striking: According to Klarna, the value rose by 3,554 percent on Black Friday, which means that Germans bought as many electronic products on that day as they would otherwise in an average month.

Study: This is what Germans want from local retailers

 Study: This is what Germans want from local retailers The digital association Bitkom has published a representative study on shopping behavior. In it, the Germans express their worries and wishes. © Shutterstock The trend towards online shopping continues - but more customers also want regional shops. Under the catchphrase “How the Germans shop”, Bitkom had a representative study made. Almost 80 percent of customers care about their regional dealers.

Violence is more likely to occur on Black Friday due to the constant infiltration of the media on society, boasting hard to beat deals on products most people could live without. Obviously, when a price is dramatically slashed on usually expensive items, this causes interest and excitement.

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Black Friday popular in all age groups

The age of the consumer does not matter - Black Week is becoming increasingly popular across all generations. It was also the 66 to 75 year olds who bought significantly more online than in the previous year.

Geographically conspicuous: The residents of Brandenburg, Schleswig-Holstein and Mecklenburg-Western Pomerania bought significantly more in Black Week 2020 than last year. Thomas Vagner, Managing Director Germany, Austria and Switzerland at Klarna assumes that it was the most successful Black Friday and the Black Week with the highest turnover of all time.

  Klarna-Auswertung: Deutsche kauften am Black Friday so viele Elektronikprodukte wie sonst in einem ganzen Monat © Provided by Business Insider Germany

"Online retail has experienced enormous growth, especially due to the pandemic and the early Christmas business, which is also reflected in the numbers for this year's Black Friday", says Vagner according to a company release.

Young businessman at coffee shop - online shopping © Getty Images Young businessman at coffee shop - online shopping

Black Friday: Sales only online .
All around Black Friday, retailers try to encourage customers to buy with discounts. But retailers in particular who urgently need sales in times of Corona will probably go away empty-handed. © Reuters / P. Whitaker What were those times, before the pandemic The good news first: This year retailers in Germany will probably generate even more sales than last year around the big discount days "Black Friday" and "Cyber ​​Monday" (see grafic).

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This is interesting!