US News "Amazon Pharmacy": Amazon continues to gain a foothold in the health sector

05:50  30 november  2020
05:50  30 november  2020 Source:   finanzen.net

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Amazon is quietly talking to health insurance companies about new ways to integrate online pharmacy services into medical plans and employer health The online retail giant, working under the PillPack by Amazon pharmacy brand rolled out in the last year, is winning over health insurers through their

The online retail giant Amazon has been preparing the move into the health sector for a long time. Now the time has come - customers in the USA can now order prescription drugs via Amazon. What that could mean for pharmacies and the healthcare sector as a whole.

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• Mail order company launches Amazon Pharmacy

• Delivering prescription drugs Significant step towards establishing itself in the health sector

• Further health offers conceivable

It has long been known that Amazon is pushing into the billion dollar healthcare market . The US mail order company has now taken an important step in this direction. Jeff Bezos' company initially launched a new service exclusively in the USA called Amazon Pharmacy , i.e. Amazon Pharmacy. This means that Americans can now order their prescription drugs through the e-commerce service. In addition to the obvious advantages of ordering online over going to the pharmacy (no queuing, no risk of COVID infection), Amazon advertises free shipping and the fact that customers can transparently compare whether a drug is cheaper if one acquires it with or without the help of health insurance. In addition, the mail order company attracts prime customers in particular with discounts of up to 80 percent on prescription drugs.

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Amazon Pharmacy is an American online pharmacy which is a subsidiary of Amazon .com. The business was launched on November 17, 2020

Amazon ’s new pharmacy service, while not surprising, increases pressure on brick-and-mortar pharmacies which have already been impacted by the The company’s products are used in the automotive and industrial sectors , and include solutions for developing electric vehicle control systems.

Amazon's new service only step 1?

That Amazon was pushing into the lucrative healthcare market was clear when it took over the online pharmacy PillPack in 2018 for 753 million US dollars. With the help of PillPack, Amazon is now also licensed to dispense prescription drugs in most US states. So far, Amazon Pharmacy is just one more online pharmacy among many others such as Walgreens or Shop Apotheke . With the announcement of the e-commerce giant, these came under pressure. However, it should be clear that Amazon will not leave its step into the health market with an online offer. Stacie Dusetzina of Vanderbilt University School of Medicine told US news portal Vox: "For now, I believe that they [Amazon] will only replace existing market shares. But in the future they could decide to be even more disruptive once they settle down have established in this new area "

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A few future scenarios

So where else could the journey go? Amazon is currently advertising that the ordered medication should reach the recipient within two days. However, as with other orders, it is also conceivable that the mail order company will optimize its delivery times and manage to reduce this margin in the future and even bring the required medication to the front door on the same day. Thinking even further, according to Craig Garthwaite of the Kellogg School of Management at Northwestern University, it is even conceivable that one day a doctor will write a prescription, it will end up at the Amazon pharmacy and the prescribed medicine will be at the patient's home on the same day ends up, as he reported to Vox. This may currently still be a dream of the future, but if Amazon is only establishing itself on the health market and is even recommended by insurers as the "preferred pharmacy", this is no longer an impossibility.

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Amazon .com Inc. may have big ambitions to shake up health care, but it is starting small. The Internet giant is angling to become the go-to source for basic By starting out with basic items that aren’t highly regulated and don’t need special handling, Amazon could gain a foothold in the medical supply

Amazon ’s benefits can vary by location, the number of regularly scheduled hours you work, length of If you enroll in the Health Savings Plan with a Health Saving Account (HSA), you are not eligible to enroll Restricted Stock Units (RSUs) will continue to vest according to your current vesting schedule.

But why stop there? Benedikt Fuest von der Welt has spun the mind game even further: Amazon already knows its customers exactly, knows how much money someone has available, what someone prefers to order and whether it means whether they are healthy or overweight. If the company now knows exactly the medical history of its customers through Amazon Pharmacy, why not offer its own health insurance? Thanks to the Amazon fitness tracker Halo, the retailer knows everything about the user's physical fitness and can thus offer targeted insurance for particularly health-conscious customers.

Another step in Amazon's establishment in the health sector is the Amazon Care program that the mail-order company already offers exclusively for employees in the state of Washington in a slimmed-down and in the Greater Seattle area in a comprehensive form. For this health offer, Amazon has specially developed a website with a corresponding app, through which employees can arrange online consultations with doctors, but also home visits. However, if you consider the effort that Amazon has made to offer this health service for a relatively small target area, it can be assumed that it may just be a test run in order to later offer the same offer nationwide. In the future, will you no longer make an appointment with a doctor in the event of illness, but rather via Amazon? It should take some time until then. Nevertheless, it can be assumed that the launch of Amazon Pharmacy is just the beginning of a larger development. Finanzen.net editorial team

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