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US News Earnings, age, habits: three figures on PMU turfeurs

22:00  18 february  2021
22:00  18 february  2021 Source:   europe1.fr

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Touché par la fermeture des bars pour cause de coronavirus, le PMU parvient toutefois à dégager un chiffre d'affaire satisfaisant grâce à la récente conversion des turfistes aux paris en ligne. Invité d'Europe 1 jeudi, son directeur général raconte l'institution française des paris hippiques en quelques chiffres. © JEAN-PHILIPPE KSIAZEK / AFP Affected by the closing of bars due to coronavirus, PMU nevertheless manages to generate a satisfactory turnover thanks to the recent conversion of racers to online betting. Invited from Europe 1 Thursday, its managing director tells the French horse betting institution in a few figures.

The PMU will celebrate its 91 candles this year. Born in April 1930, the Pari Mutuel Urbain is the only organization in France to be authorized to organize horse betting - in physics at least, because there are now several other online platforms. With the end of the races in spring 2020, the PMU was hit hard by the first wave of coronavirus . Today it generates only 80% of its usual turnover . "Given the health context, it's not bad", relativizes its general manager Cyril Linette, guest of Europe 1 Thursday. Overview of a machine that will soon be a hundred years old, and has adapted to time and to crises.

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90% of bets are normally taken in points of sale

Bars, tobacconists, newsagents… There are approximately 13,500 PMU points of sale across France. Despite the Internet and the appearance of online betting, they remain privileged by turfeurs, fans of horse betting. "90% of the bets are usually taken in the network's points of sale", specifies Cyril Linette. However, the health crisis has changed the trend and increased the number of online bets. It must be said that 25% of outlets - or 3,500 bars and restaurants, which represent 40% of theoretical turnover - are currently closed due to health restrictions.

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According to him, the health crisis will not change the stubborn habits of PMU punters. "Internet use will continue to develop, that's for sure. But punters will come back to the bistros on Sunday morning for the Sunday afternoon quinté."

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Bettors are on average between 50 and 55 years old

"The PMU represents a crucial social link", reminds Cyril Linette. The punters appreciate to play in community, to get together for the occasion. “In points of sale, the typical profile is between 50 and 55 years old. There are a lot of regulars,” he says. On the Internet, punters are on average ten years younger.

But with the health crisis and lack of counter to lean on, many followers have fallen back on the site. This has also attracted "tens of thousands of new customers" in recent months, explains the CEO. According to him, 80% of current virtual bettors were already PMU customers, the remaining 20% ​​are new recruits.

An average bet of 10 euros

The turfeurs do not bet against the odds, but in pari-mutuel. The PMU takes 25% of the final winnings and the rest is divided between the bettors who have found the right combination. "If only one bettor finds it, he or she wins almost everything. If everyone finds it, the payout is divided."

In points of sale and online, the average bet at PMU is 10 euros. "The last big win on a quinté was 800,000 euros a few weeks ago. Otherwise, with a good combination, you can often win between 30,000 and 50,000 euros with a quinté." If the gains may seem less astronomical than those of the French games for example, fans of PMU continue to be seduced by its more reflective, less risky aspect.

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