US News Berliner Dax Group Back in Germany business: Delivery Hero launches food supply service Foodpanda in Berlin

15:55  12 may  2021
15:55  12 may  2021 Source:   tagesspiegel.de

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Only two years ago Delivery Hero sold its Germany business. Now the Berlin Dax Group again attempts with the delivery service Foodpanda.

Delivery Hero kehrt mit Foodpanda auf den Heimatmarkt Deutschland zurück. © Britta Pedersen / DPA central picture / DPA Delivery Hero returns with Foodpanda to the home market Germany.

The food delivery services Wolt and Deliveryando get competition. As the DAX Group Delivery Hero announced on Wednesday, the Berlin company will also want to deliver food in the future under the brand Foodpanda. Already from June, dishes from restaurants, but also food and supermarket articles are to be sold on this way. In Germany, the offer should be available from August, as Group Chef Niklas Östberg announced on Twitter.

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"We will not only offer the restaurant delivery of food," said Östberg also the " Süddeutsche Zeitung" . "We will deliver everything else, from food about shoes to pharmaceutical products. All the shops offer in the immediate vicinity." The clou: The delivery should be made within seven minutes. Östberg enhanced this announcement on Twitter with the hashtag #quickCommerce.

The step by Delivery Hero is a fight announcement in several directions. On the one hand, the company challenges the company Takeaway. Only a good two years ago Delivery Hero had sold his food supplies Foodora, Shipheral and Pizza.de for 930 million euros to the Dutch competitors. The brands were then sampled and the business had been integrated into the Takeaway delivery service. Thus, Delivery Hero was his Germany business on a hit .

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Attack also on Gorillas

The current announcement could be considered as a confession that the sale is critically seen in retrospect. Finally, food deliveries have been considered a booming business since the corona crisis. Originally, Delivery Hero had not seen sufficient growth potential in Germany. Over the past year, it has now been observed a positive change in demand in Germany, Östberg says today.

At the same time, Delivery Hero also attacks supermarket delivery services such as Gorillas or Flink . These services have only become great in the corona crisis. They supply fresh food and supermarket articles within ten minutes - so more than a Östberg promises - by bicycle courier to the front door. Especially the Berlin start-up Gorillas is considered very successful and has been worth more than a billion euros for a round of a month ago. According to unconfirmed sources, another financing round is already in view.

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Foodpanda in various countries already active

to become active in this field, Delivery Hero also wants to rent as well as gorillas and small storage areas in the inner cities. From there the timely deliveries should be done in the immediate radius. Experience This can already show Delivery Hero. In other countries, the company operates a total of around 600 of these so-called DMARTs.

The Foodpanda brand also does not start zero. Delivery Hero is already active in around 20 countries worldwide and delivers foods under this label. The headquarters of the delivery service is also located in Berlin. "We always keep an eye on the German market and see great opportunities," Foodpanda Chef said Artur Schreiber.

The way towards black figures will not accelerate the market entry in Germany. "We assume that no profit in Germany for years," said Östberg. We expect a 10 to 15 year old investment period to get to the top. "The margins in the business are" gossip ".

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