US News Trade complains about catastrophic Christmas business
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to a few customers and too little sales: many retailers are also disappointed with the Christmas business and make the measures for pandemic fighting.
«Already the second time in a row, the Christmas season for retail was a disaster», the general executive of the trade association Germany, Stefan Genth, summarized the result of a trend survey under 750 trading companies. "In many trading companies there is disillusionment and existence."
In November, the Christmas business was still well started, but the nationwide introduction of the 2G rule in many parts of the retail trade then had to break transactions and frequencies in stationary trade, reported the HDE's executive executive. More than three quarters of non-food dealers are genth dissatisfied with the course of the Christmas business.
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According to HDE trend survey, revenues in stationary non-food trade under 2G in the week before Christmas had a average of 35 percent behind the pre-crisis level. Especially in the inner cities, the situation is still dramatic. There, according to HDE, the sales dropped by 36 percent compared to the pre-crisis level, while the frequencies declined by 42 percent. The clothing trade was particularly affected. The trade could now "only hope for the time between the years," Genth said.
In view of the losses, HDE reaffirmed its demand for adequate and uncomplicated economic aid to collect pandemic damage in the industry.
tailwind, on the other hand, felt the online trading. In view of a disturbed supply chain and pandemie-related restrictions in stationary commerce, people would have trusted the e-commerce as a reliable "gift company" for family and friends this year, the E-Commerce Association Bevh reported. Christmas sales in e-commerce with goods have been 15.8 percent over the previous year's level in the period from the beginning of October to the end of November. At the same time, after a survey of the association, the inclination of consumers has fallen to return online ordered goods.
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