US News The huge amount that will invest Ferrero France to produce more than Nutella and Kinder Bueno
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the group will increase the production capacities of its Norman site of Villers-Lecalles to continue to grow in the hex.
This is a good news for the commune of Villers-Ecalles, in Normandy. According to, Wednesday, January 12, Ferrero France will indeed invest 36 million euros on the site over the next 18 months. His goal: to continue his dynamic while the products made by the Italian giant, such as the , have been acclaimed for Christmas, with a leap of sales of + 6%. A situation that encourages the manufacturer of Kinder, Raffaello and Delacre to strengthen his abilities in the hexagon, third market behind Germany and Italy.
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Thus, the Italian group will amplify the production capabilities of the Villers-Ecalles factory, which includes a four-four Nutella pot in the world and the1.4 billion euros in turnover . This investment plan of 36 million euros occurs after years of development of the Ferrero site, which will have invested 135 million euros in France in ten years. Financing that needs to modernize Nutella's production lines, while Italian has two-thirds of the spreading dough market in the hexagon.
This new investment must also increase the production capacities of Kinder Bueno by 8%, details Figaro, while the giant wishes to implement a project of Logistics warehouse, announced in 2019, but delayed since. Another way to meet the strong demand for Ferrero products in the markets. "The growth of Kinder at(+ 9%), like that of formats to offer on Ferrero Rocher (+ 20%) proves that the family and social link remains essential," says Nicolas Neykov, general manager of Ferrero France.
sauces especially as the group's forecasts are rather optimistic. The France house of the manufacturer table thus on a growth at 6% in 2022 in the hex, to reach 1.4 billion euros of turnover. An objective that could be achieved through new products that should be launched by the summer, including ice cream and cookies.
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