US News Male Fall Fall-Winter 2022-23 Scrolls in Milan, The time to forget the pandemic

15:58  14 january  2022
15:58  14 january  2022 Source:   francetvinfo.fr

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The Fashion Week Male devoted to Fall-Winter Collections 2022-23, launched from 14 to 18 January, will see the participation of 53 brands where 16 of the 23 presential parades were maintained.

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Scroll or not, facing the Omicron variant surfing? The question has threatened the brands participating in Milan's male fashion week that starts this Friday, January 14, with a new edition "phygitale" mixing physical shows and digital presentations.

Giorgio Armani had thrown a cold by canceling last week its parades planned in Milan and Pari S because of the new Wave of Covid-19. A taste of ever seen, because it was the 87-year-old Maestro which had also been the first to give up the parades at the very beginning of the pandemic, in February 2020.

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16 of the 23 face-to-face parades were maintained in Milan, of which Those large claws like Fendi, Dolce & Gabbana, Prada or Etro. Eighteen brands have opted for a purely virtual presence, others will present their collections by appointment.

"The Fashion Week is our showcase, which serves as an engine"

for the Italian Fashion Room, there was no question of renouncing the parades. "The Fashion Week is our showcase, which serves as an engine" at the recovery of the sector, and it will be "in compliance with the regulations in force," said its president, Carlo Capasa.

after the black year 2020, the Italian fashion, including clothing, accessories, eyewear, jewelery and cosmetics, should see its recipes grow by 20.5% to 82.85 billion euros in 2021, but not reach the level of before the pandemic.

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The invitation card will no longer suffice to access the parades, where the places are counted. It will now be necessary to show a vaccinal pass in good standing and carry a FFP2 mask. Italy has paid a heavy price to the pandemic, with more than 140,000 deaths, and now knows, like other European countries, a strong recrudescence of cases, due to the contagious Omicron variants, despite a high vaccination rate.

optimism despite all

but the time of a parade, the pandemic will be put in parentheses: "To go ahead by looking at the future with optimism" and the "Made in Italy" will be the words of order to Milan, commented for AFP Federica Trotta Mureau, editor-in-chief of the Italian fashion magazine mia the newspaper.

The Fashion Week Male dedicated to Fall-Winter Collections 2022-2023, takes place until Tuesday, January 18th and will see the participation of 53 brands. The ball is open by a physical parade, but in small committee, from Ermenegildo Zegna, who did in December 2021 his debut in Wall Street, becoming the first Italian sewing house to be listed in New York.

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"The world changes and how to dress too. The formal becomes informal, high level. We gave a new orientation to our brand, based on Luxury Leisurewear, which generates good results," said that Occasion his CEO Gildo Zegna.


Male fashion trends? "The new elegance, it is the overwritten, that is, very ample and fluid sweaters that perfectly replace the shirts," says Federica Trotta Mureau. Reflection of the freedom of movement of the man, taste of the exit of the pandemic, "The stars of the new collections are the oversized down jackets that protect from the cold as well as the padded nylon pants", details this specialist of fashion. Among the essentials, it also quotes "padded mantles curved at the waist, dresses in pastel tones, sets jacket set of sartorial style and leather jackets".

Colors? "Rather vivid but also monochrome outfits in camel and gray green tones with Terracotta keys", sometimes with "patterns such as scratches, foot-of-hen and the Prince of Wales".

"The focus is on accessories, which are a real must, including the maxi-bags inspired by the world of travel, to move in town with all on oneself," she continues.

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