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Auto ShowsWayRay's augmented reality displays go beyond cars at CES 2019

02:10  08 january  2019
02:10  08 january  2019 Source:   cnet.com

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WayRay offers True Augmented Reality to turn your daily commute into quality time. Learn about your environment, stay connected and get the most Experience true augmented reality . A virtual world around the car that moves and continuously changes in sync with the route and driver' s preferences.

WayRay , a Swiss augmented reality technology provider, brought its in- car heads-up display solutions to CES 2018 to show what its unique approach can do. The company was showing off its NAVION aftermarket solution to the public for the first time, and also had its holographic AR

WayRay's augmented reality displays go beyond cars at CES 2019© WayRay

WayRay's augmented-reality head-up displays can make you a better driver, whether on the track or in day-to-day navigation. At CES 2019, WayRay is showing off this wild windshield tech, but it's not stopping with cars.

After announcing last September that it counted Porsche and Hyundai among its investors, WayRay came to Las Vegas to show off its technology in person with a third automaker -- Genesis, Hyundai's fancy-pants spin-off. The Genesis G80 in WayRay's CES booth also shows just how easy it is for its HUD to work with current vehicles, not just cars in some distant future.

The tech is pretty slick -- instead of relegating data to a small corner of the windshield-like current HUDs, WayRay's system expands that to the whole windshield, overlaying three-dimensional animation onto whatever the driver sees ahead. It could be used to teach budding drivers how to follow specific racing lines, or it could further enhance current in-car navigation systems.

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WayRay , a Zurich-based developer of holographic augmented reality technology and hardware — used in head-up displays that project images into We gave a little rundown of WayRay ’ s technology when we came across it last year at CES and said it restored our faith in the potential of a head-up

CES is the only place to see the latest and greatest virtual and augmented reality . See how brand marketers, content producers, sports technologists Experience the latest in gaming and immersive virtual reality . See the latest in head-mounted displays ; haptics; eye, head and motion tracking; 360

But why stop at cars? WayRay's booth will open up its AR tech to other industries, too -- in addition to automotive applications involving drivers, WayRay will show off how its tech could be used in autonomous vehicles, flying taxis and boats. It didn't get into specifics, but it did say its AR could be used for "safety, navigation and infotainment content." Really, anywhere there's a piece of glass, WayRay could probably find something cool to put there.

WayRay's augmented reality displays go beyond cars at CES 2019© Provided by CBS Interactive Inc. wayray-ces-2

And by the sounds of it, there could be plenty of cool stuff coming if this tech makes it to production vehicles. WayRay has a True AR Software Development Kit that will let third-party devs add their own creations to drivers' windshields. So, the sky's the limit in terms of what these windshield displays could, um, display.

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WayRay , CES , VR First @ # CES 2019 and Augmenting Reality . [email protected] WayRay celebrates its third annual appearance at @ CES ! Are you going to # CES 2019 , too? WayRay ’ s True AR SDK is here for grabs! The platform lets you create and run augmented reality applications for cars on WayRay ’ s

WayRay , a Swiss augmented reality technology provider, brought its in- car heads-up display solutions to CES 2018 to show what its unique approach can do. Facebook VP of VR Hugo Barra made a surprise announcement during Qualcomm’ s press conference at CES .

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This was originally published on Roadshow.

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