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Auto ShowsFord's got big plans for the Frankfurt show, even as others bail

19:10  05 july  2019
19:10  05 july  2019 Source:   cnet.com

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Ford plans on bringing a bevy of SUV models to Germany' s most prominent auto show for 2019. Automakers are being increasingly selective about which auto shows they attend these days. Plenty of brands are pulling out of even major shows that have traditionally been home to significant debuts

Ford ’ s new Mustang, EcoSport SUV, Ranger Black Edition pickup and Tourneo Custom will all be making their European motor show debut next week in Frankfurt . In terms of what the automaker is planning for the future, Ford Europe, Middle East and Africa president, Steven Armstrong, will

Ford's got big plans for the Frankfurt show, even as others bail© CNET

Ford's Kuga and Puma are among the SUV models expected to make an appearance at the 2019 Frankfurt show.

Automakers are being increasingly selective about which auto shows they attend these days. Plenty of brands are pulling out of even major shows that have traditionally been home to significant debuts, like Frankfurt. Ford , however, is going to do the biggest German show in a serious way.

According to a report published Friday by Automotive News Europe, Ford is planning on debuting several models at the 2019 Frankfurt Auto Show, including a new version of its small, sporty-looking Puma SUV (though based on what Roadshow has heard from Ford's people, it's doubtful that we'll see that in the US). We can also expect to see the new Kuga and a hybrid version of the Explorer, both of which are also likely Europe-only.

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Hesterberg, sales chief for Ford Motor Co.’ s European operations, surveyed the floor of the Frankfurt Motor Show , waiting for the rush of almost 1 million people who will flood the sprawling exposition complex before it "You have a proliferation of product… even as prices across Europe are dropping.

It’ s got a big W12, 600 horsepower, and a 0-60 time rivaling many modern day supercars (4.0 seconds). But the most important thing about it isn’t Like Bentley, up-and-comer Borgward has plans for a new SUV of its own. The details are still very slim, but the formerly defunct brand hopes to revive

Ford opted to skip the other two major European shows -- Geneva and Paris -- citing mounting concerns over cost and a lack of new product to debut there. Increasingly we're seeing manufacturers go this route, or choosing to debut their vehicles at off-site events during auto shows where they are guaranteed to have journalists' undivided attention.

Among the brands that have opted out of Frankfurt already are Aston Martin, Mazda, Subaru , Suzuki and Volvo . That said, we're still expecting major debuts from Land Rover, Porsche and Volkswagen.

Ford Explorer packs PHEV power in Europe

Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail
Ford's got big plans for the Frankfurt show, even as others bail

This was originally published on Roadshow.

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