Auto Shows Legal dispute: Pinkbus has to change color concept - Telekom reprimands misuse of magenta

20:40  09 september  2020
20:40  09 september  2020 Source:   handelsblatt.com

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The color system has also been used as a tool to assign legal ownership over color . Deutsche Telekom , T-Mobile’s parent company, is the most recent brand to have litigated use of its trademark It is also why Lemonade is fighting the injunction on their use of magenta in Germany, claiming in a

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Statt magentafarben sollen die Fernbusse nun im Pinkton vorfahren. © dpa Instead of magenta, the long-distance buses should now arrive in a pink shade.

Only one person is allowed to use magenta: After a decision by the regional court, the start-up has to repaint its buses. The costs are in the six-digit range.

When it comes to their corporate color, is no fun for big companies . The Cologne long-distance bus company Pinkbus felt this too. The newcomer has to change the color of his buses because their previous color is too similar to Deutsche Telekom's magenta.

On Wednesday, the start-up began to give its vehicles a new color design. In consultation with Telekom, a color shade that runs from pink to purple is now being used for the buses and the website, said Pinkbus co-founder Tino Engelmann.

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"In the Pinkbus case, the Düsseldorf Regional Court has confirmed that there has been a violation of the magenta color mark," said a Telekom spokesman for . Telekom is recognized more clearly and more quickly via the color magenta than, for example, via its "T" logo. If a bus company uses the color magenta, it creates "the same effect as if the vehicles were written with" Telekom bus "".

Color disputes between companies keep the courts busy. At the end of 2019, the savings banks and Santander Consumer Bank resolved their ten-year dispute over the color red. Both use an almost identical shade of red in their logos and appearance, the dispute over this led to the Federal Court of Justice. The wish of the Swiss chocolate manufacturer Lindt & Sprüngli to have its gold Easter Bunny protected as a color trademark has also preoccupied courts for years.

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In the Pinkbus case, Telekom claims to have negotiated a settlement with the bus company. Pinkbus had been advised so that the new color scheme “can be implemented as easily and cheaply as possible,” said the spokesman.

It will be expensive for the young company, which is only driving on one route again after a forced Corona break. The conversion to the new color concept and legal fees cost a six-figure amount, said Engelmann.

More: Deutsche Telekom is fighting bitterly for its magenta - Pinkbus has to repaint

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