Auto Shows Good presentation on LinkedIn, XING and Co: How to make employers curious

05:45  01 december  2020
05:45  01 december  2020 Source:   finanzen.net

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In the digital age, job networks such as LinkedIn and XING are playing an increasingly important role in the hiring process. A good presentation on these pages is therefore very important. In this way, you draw attention to yourself and convince HR managers that you are the right candidate.

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LinkedIn and XING are the largest and best-known platforms of their kind. They differ mainly in their territorial orientation. While XING concentrates on the German-speaking area, LinkedIn is a network with international distribution. The decision for one of the two sides therefore depends on the interests of the user. If you are looking for a job on the local job market, a profile on XING is recommended. On the other hand, if you prefer to work abroad, LinkedIn is the better alternative. Of course, it is also possible and useful to register on both portals. Employers have also significantly increased their activities on social media channels.

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More and more HR managers get information online

In 2018, a representative survey on behalf of the digital association Bitkom showed that 63 percent of HR managers in companies with 50 or more employees get information about applicants on social networks. In particular, the personal profiles on LinkedIn and XING are checked. Every fourth HR manager is said to have rejected job candidates based on the information found. Your own presentation on these platforms can both open and close doors. Bitkom's general manager, Dr. Bernhard Rohleder, explains in the press release that the social media presence no longer only complements traditional applications. "More and more companies are primarily looking for new employees via social networks and are content with the information stored there for the start of an application process. Those who can present themselves well in social networks definitely have advantages when looking for a job," he adds.

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In view of these findings, it is all the more important to optimize your personal online presence. There are various basic things that you should be aware of.

The right profile picture

The profile picture is probably the first thing that catches the eye of a HR manager. That's why it also offers the chance to make a good first impression right away. This is known to be of particular importance. Since LinkedIn and XING use business-oriented platforms, the image used should also exude appropriate professionalism. Selfies or leisure photos are therefore taboo. In addition to high quality, the face must be very easy to recognize. In addition, a positive, personable and open charisma is very beneficial. The aspect of professionalism should not be confused with excessive seriousness. In the end, the picture has to look appealing and match the rest of the profile. For example, if you want to score with creativity because of your job interests, you must of course not come across as too dreary.

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From creating connections to building brand awareness to generating leads, LinkedIn is a great marketing tool. My good friend, Trevor Turnbull is a LinkedIn

Use LinkedIn Jobs to boost your chances of getting hired through people you know. With the Open To Work feature, you can privately tell recruiters or publicly share with the LinkedIn community that youre looking for new job opportunities.

Use profile slogan and cover picture

Profile visitors also notice the profile slogan, the headline or the cover picture right at the beginning. The corresponding fields should be used to be as inviting and interesting as possible. Many users fill in these areas with more or less profound quotes that may sound significant, but ultimately have no really meaningful connection with the person. If such sentences are used, they should also fit yourself and the "message of the profile" to be conveyed. If you prefer to avoid empty phrases, you can give a short but gripping description of your person here. This part can be used as a kind of introduction to the profile. It is possible to describe briefly and easily who you are, what you do and what makes or drives you personally. The wording can be courageous and creative in order to encourage the visitor to continue browsing the profile.

Your own career

Logically, your own career should not be missing from a job network. All positions and positions within the framework of training, studies and professional experience should be listed here in detail. A detailed description gives the visitor a picture of his or her personal career. The listed focal points and tasks also allow HR managers to draw initial conclusions about the suitability of the applicant. However, the explanations should not be too extensive. Similar to a curriculum vitae, it is important to ensure that it is presented precisely and clearly.

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Knowledge, qualifications and interests

In order to be found in the networks of other users, it is particularly important to enter your knowledge, skills and interests. These provide an even deeper insight and recruiters who are looking for the respective characteristics will be made aware of the profile. It is therefore advisable to use as many key points as possible and also to use synonyms. In addition, the "I'm looking for" and "I'm offering" functions ensure clear positioning. On the basis of this, the platforms make suggestions to users for exciting jobs, groups or events.

Find and be found

The purpose of a network is to make new and numerous contacts. So after you've set up your profile, it's time to start networking. All friends, business partners or fellow students can be searched for and inquired about. The more connections there are, the more likely people with the same interests will collide. This can be useful for an exchange on the one hand, but it can also be helpful in terms of career. For example, people with the same goals can support each other on their way. In addition, contacts with people who are already in a higher position can provide the vitamin B required to get a desired job. With new relationships, there are ultimately new opportunities for professional advancement. Finanzen.net editorial team

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