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Auto Shows VW has big plans for 2021

17:00  17 march  2021
17:00  17 march  2021 Source:   stern.de

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The core brand of Volkswagen wants to catch up with further e-cars and digital projects after the tough Corona year 2020.

Fabrikneue VW Golf Variant auf dem Werksgelände von Volkswagen in Zwickau. © Hendrik Schmidt / dpa-Zentralbild / dpa Brand new VW Golf Variant on the Volkswagen factory premises in Zwickau.

The shadow of the supply crisis for electronic chips is likely to lie over the manufacturer and many of its competitors for a while. The economic development also harbors risks for demand.

Basically, the main division of the largest European car company is confident. In 2021, “a significant increase” in deliveries will be targeted, said brand boss Ralf Brandstätter on Wednesday. The company also wants to “be significantly higher than in 2020 in terms of sales”. The basis for this is the strong final quarter.

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After heavy losses in the spring, an operating profit of 1.42 billion euros was achieved from October to December, exceeding the level before the crisis. In 2020, the Wolfsburg-based company earned a total of 454 million euros in ongoing business thanks to the cars with the VW logo.

aims to sell 450,000 electric and hybrid cars in 2021. VW is also relying on the small SUV ID.4, which will be launched these days. The ID.5 Coupé will be added “in the second half of the year”, and the larger ID.6 SUV will be available in the summer. The latter only appears in China.

Other digital services are also planned. In six cities - where exactly is still unclear - a subscription model is being tested. This involves extended functions for driver assistants or more navigation. "We will also actively make offers to our customers based on the data from driving profiles," announced sales manager Klaus Zellmer.

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An online marketplace is being created for warehouse and used vehicles, but with a different focus than Heycar, for example. "We don't see this as competition to other offers," says Brandstätter. “It's not about extensive configuration, but rather about customers who need a vehicle quickly. To do this, we set up vehicle pools with the dealers. "

The lack of important semiconductor components remains a considerable factor of uncertainty. "The supply bottlenecks have another dimension - in the way that there is no quick solution," said Purchasing Director Murat Aksel. "This crisis is deeper, broader, more lasting." Additional capacities on the part of the chip producers are only foreseeable in 2022. “It will remain tight,” said Aksel to the fierce competition for the parts. "We are in urban warfare."

The delivery problems at the main plant in Wolfsburg are not easing for the time being either. In the coming week, work is to be suspended for five days due to a missing part on two assembly lines.

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VW is considering designing its own control units because of the role of complex assistance systems. "When it comes to chips, we in the group are considering how we can work harder on our own skills in the medium term, for example in the design of semiconductors for autonomous driving," said Brandstätter. "But that's still being tested."

With regard to battery production, which VW intends to expand with its own cell plants in competition with Tesla, Head of Development Thomas Ulbrich said they were “well positioned”. New collaborations are essentially possible, but with other car manufacturers "not part of the orientation". With a view to the climate targets,

Brandstätter emphasized that the brand itself had “significantly exceeded” the CO2 savings target in 2020. The situation is different in the VW group, which had torn its fleet value by 0.8 grams per kilometer. In the case of the core brand, the reduction in emissions was around 22 percent. Brandstätter confirmed: "We want to be completely CO2-neutral by 2050 at the latest."

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