Auto Shows Automesse IAA Mobility: New location, new concept

12:20  31 august  2021
12:20  31 august  2021 Source:   t3n.de

Automess: IAA wants to convince with a new concept

 Automess: IAA wants to convince with a new concept The Autausesse IAA should become the folk festival for mobility. The industry association VDA wants to achieve such a broader target group and counteract the loss of meaning. © dpa The Automesse IAA takes place 2021 with a new concept and for the first time in Munich. Anyone who visits the International Automobile Exhibition (IAA) this year can test E-bikes in Munich's city of e-bikes, go to concerts, let themselves make up and discuss with climate activists.

Visitors can test E cars, scooters and bicycles in the middle of the city: In Munich, the largest trade fair of the German car industry wants to reinvent itself. But Corona and climate activists make it difficult for her.

IAA 2019. © VDA IAA 2019. The International Automotive Exhibition IAA starts next week at the new location Munich with new concept as a transport trade fair IAA Mobility. "Solutions on the way to climate neutrality are the focus," said the President of the Association of the Automotive Industry (VDA), Hildegard Müller, on Monday. Chancellor Angela Merkel (CDU) wants to open the fair (7th to 12th September) next Tuesday.

Müller said Germany is now the world's third largest producer of electric vehicles. The German car industry understood today "as drivers on the way to climate neutrality". The IAA as a showcase should make the networking of a wide variety of modes of transport and "the mobility of tomorrow already experienced today". After all, "the transformation is to become a success story for the German automotive industry and thus the location Germany".

Brake Tracks at the Automesse IAA

 Brake Tracks at the Automesse IAA After a long corona pause, the first major trade fair in Germany will be opened on 7 September: the new Automesse IAA Mobility in Munich. © Sven Hoppe / DPA Journalists are waiting for the site of the fair Munich. But she "has not become so big as planned in front of the pandemic," says Fessenkef Klaus Dittrich. "That the IAA triggers half a billion sales, we will not come to this order of magnitude." So far, the ticket sales still runs back.

Unlike earlier in Frankfurt, the fair will now take place on many places throughout the city. Visitors can try on roads between exhibition grounds and old town over 250 new vehicles, including highly automated and hydrogen cars . Among the 700 exhibitors are not only automakers and suppliers, but also 70 bike manufacturers as well as startups and IT companies.

Not every carconzers

on the other side, the exhibitions were closed in the exhibition halls. Large car corners such as Toyota or Stellantis with brands like Fiat, Chrysler, Peugeot, Citroen and Opel are not at all. Many foreign prospects could or do not want to come because of the Corona restrictions. "Maybe one or the other also waits the new concept," Müller said.

The number of ticket sales is six digits. In the next few days, it is still recurring bookings, said the VDA President. But comparisons with earlier fairs filed several times: because of the opening of the fair in the city at the expense of the exhibition center, because of the streaming of all important presentations and forums and because of Corona. That the IAA takes place at all, "is a great success for us".

ChipMangel brakes German car market - E-cars further asked

 ChipMangel brakes German car market - E-cars further asked Hamburg (Reuters) - The car sales continued his descent. © Reuters Archive: A battery cell is installed in a Mercedes-Benz EQC electric car in a production line in a plant in Bremen, Germany, January 29, 2020. Reuters / Fabian Bämmen In August, only a good 193,000 new cars came to the streets, 23 percent less than a year ago, as the Flensburg Motor Trade Association announced on Friday.

All visitors, speakers and exhibitors must be vaccinated, recovered or tested. At the exhibition grounds, at most 50,000 visitors may stop, on the exhibition and event areas in the city at most 30,000.

militant air conditioning activists and left groups once again called on Monday to create themselves with the auto industry, the backbone of German export capitalism ". The group "Sand in the Gear", which had caused headlines at the last IAA in Frankfurt in 2019, announced: "With #blockiaa this year, we want to finally end chapter IAA." VW, Daimler, BMW and Co. wanted to join Green fig leaf More profits achieve. "We do not want to accept that. We block the autoparty! "The Bavarian Bund Nature Conservation Chairman Richard Merger said," The IAA is and remains a show of autolobby. "Necessary are fewer cars.

IAA forums enable exchanges

on IAA forums to introduce experts to introduce innovations and new traffic concepts and discuss with visitors and critics. "No other event around the world brings together the different forms of mobility so closely," said Müller. "And no other event in the world invites you to the debate on the right path to climate-neutral mobility."

trade fair boss Klaus Dittrich said, the open, controversy "and above all peaceful debate" is a central building block of this IAA. Many cars will give it too little cars on the IAA - many critics are first satisfied if no car will show more.

bicycles and scooters are shown at the trade fair and in the city and can be tried on courses. Whether in the manufacturers and visitors the Eurobike Fair in Friedrichshafen or the IAA Mobility Make the race, the market will decide, said Dittrich. "Such a trade fair concept has not yet existed in Germany." Munich is thus pioneer and "Showcase for a trade fair concept of the future". dpa

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usr: 3
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