buyingHyundai Shopper Assurance stars in the brand's 2019 Super Bowl ad, but how does it work?
Hyundai's Student Assurance gives you $900 to put toward student loans
The program is in limited release now but could be expanded nationwide if successful.
You might have seen Hyundai's 2019 Super Bowl ad for its Shopper Assurance program and wondered what it actually is. Here's an explainer that might help simplify your car buying experience, if you want a Hyundai, that is.
Buying a car is usually a nerve-wracking, anxiety-inducing fight to the death, and as a millennial, I'm just not into that (or so I've been told). Hyundai wants to change that dynamic and make buying a new car easy and as low-stress as possible with its new nationwide Shopper Assurance program.
The 2019 Hyundai Veloster N Is an Insanely Good Performance Value
With the Performance package, it's under $30K.
Shopper Assurance made its debut in four pilot markets last year (Miami, Orlando, Dallas and Houston) and was such a hit with the locals that Hyundai has decided to take it across the US. Despite having one of the least fun names imaginable, the program seems well thought out and could be a game changer for Hyundai.
"The positive response to Shopper Assurance exceeded our expectations, and it's clear that customers want a more convenient way to buy a car," said Dean Evans, chief marketing officer of Hyundai Motor America, in a news conference at the Chicago Auto Show. "Shopper Assurance is a differentiator for Hyundai and significantly improves the perception of the brand and our dealers. It is now available nationally because of the dedication of our dealers to deliver the best experience possible and adapt quickly to changing buyer preferences with new technologies and innovation."
Hyundai announces Iron Man Kona pricing
Limited-edition Kona is styled to look like the Iron Man mask.
Shopper Assurance is essentially a four-headed hydra of sensible car buying ideologies. First, participating Hyundai dealers post the market price (MSRP minus incentives, etc.) on the website, so there is no misunderstanding about what the vehicle costs. This is meant to help reduce the need for haggling.
Next, Hyundai has what it's calling the "Flexible Test Drive." This lets the customer book a test drive through the dealer directly or through an app and then have the vehicle delivered to a separate location of the customer's choosing so they can put it through its paces. If the customer decides that this new Hyundai is Certified Dope, they can complete the bulk of the required purchasing paperwork online, reducing what needs to be done at a dealer to the absolute bare minimum. Lastly, if it turns out that this new Hyundai isn't quite as dope the customer thought, they can return it within three days for their money back.
Sounds great, right? But how good was it for Hyundai? According to survey data, 94 percent of customers either loved or liked the process and 56 percent of buyers said it influenced their decision to buy a Hyundai. If it can repeat this success nationwide, it will be interesting to see what other marques adapt their own buying process to more clearly mirror Shopper Assurance.
2020 Hyundai Venue is a tiny, trendy SUV bound for NY.
Hyundai's new entry-level crossover gets a strange, hipper-than-thou name ahead of its New York Auto Show reveal on April 17.
Top 10 Songs From Commercials
They're popular songs on their own, and they can sell products in ads better than jingles can. Welcome to http://www.WatchMojo.com, and today we'll be ...
Meet the new owner of the BUGATTI VISION GRANTURISMO!!!
Bugatti Chiron Delivery: http://tinyurl.com/y9olalc6 Lamborghini Centenario Delivery: http://tinyurl.com/y99cpmce Bugatti Veyron, 235.7mph: ...
Friday, 12 april 2019
When you trade in your old car for a brand new model, one of three things can […]
Wednesday, 10 april 2019
You're no longer restricted to traditional car buying and leasing. Here's our guide to find out if a car subscription service is right for […]
Monday, 22 april 2019
The cheapest Model 3 is $504 per month for a 10,000-mile, 36-month […]
Wednesday, 03 april 2019
Auto manufacturers have to be concerned with more than what people think of car brands before they buy them. Service is a critical issue for customer […]
Tuesday, 26 march 2019
Here's how to score the lowest rate every […]
Wednesday, 10 april 2019
Costco sold more than 650,000 cars through its auto program in 2018, an increase of more than 25% from […]
Wednesday, 13 february 2019
Insurance, maintenance, and lease payments rolled together are Lexus's idea to attract subscription-using younger shoppers. Buying and leasing a car used to be so simple. See car; test drive car; negotiate price for car; pay for car; drive home in car; show off car to envious […]
Monday, 11 february 2019
The South Korean automaker wants to take all the weirdness out of buying a new Hyundai and thinks that Shopper Assurance is the way to do […]