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buying Hearst Autos Acquires Bring a Trailer

08:20  28 june  2020
08:20  28 june  2020 Source:   autoweek.com

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Bring a Trailer curates classic, collector, and enthusiast vehicles submitted by its audience for auction. This knowledgeable community of more than 415,000 users and more than 175,000 registered bidders vets each vehicle, giving confidence to potential buyers. The name of the platform is a reference to the familiar shorthand in classified listings urging buyers to “ Bring a trailer !” for non-operational projects, race cars and Concours show vehicles. “ Bring a Trailer represents another step in the evolution of Hearst Magazines, one that connects passion points to content and now, marketplaces,” Young said.

Learn more about Announcement: BaT Joins the Hearst Autos Family on Bring a Trailer , the home of the best vintage and classic cars online. Today we are very excited to announce that BaT has joined the brands of Hearst Autos . Over the past several years BaT Auctions has grown at a rate that has exceeded all of our expectations for volume, excitement, and community engagement. Along the way we have had plenty of growing pains as the site has surged in popularity, at times stretching the capacity of both our team and our servers.

For car lovers interested in buying—or simply staring at—the coolest vehicles ever made, there’s one site all of us have bookmarked: Bring a Trailer. From vintage off-roaders to rare supercars to everything in between, BaT’s selection of rides has kept Autoweek editors enthralled for more than a decade. Now, we’re delighted to welcome them to the family!

a screenshot of a video game: Our favorite auction platform joins the Autoweek, Car and Driver and Road & Track family. © Autoweek Our favorite auction platform joins the Autoweek, Car and Driver and Road & Track family.

“I’m very excited to continue to lead Bring a Trailer as we partner with HearstAutos,” says Randy Nonnenberg, BaT’s co-founder and CEO. “We can now keep all of the best parts of the business intact while enhancing our capabilities to address our huge product demand and user traffic growth.”

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Bring a Trailer acquired by Hearst Autos . Bring a Trailer Bring a Trailer is a website featuring vintage cars currently for sale.

Hearst Autos will expand and support Bring a Trailer ’s offerings, community and transactions through investments in robust technology and new products and features. In addition, Hearst Autos ’ iconic brands Car and Driver, Road & Track and Autoweek will add collaborative benefits to Bring a Trailer As the leading automotive media organization in the world, Hearst Autos connects car buyers, owners and enthusiasts to the information they need, the experiences they crave, and the stories they love—while connecting automotive marketers to this audience of unrivaled breadth and diversity.

Adds Matt Sanchez, Hearst Autos CEO: “Bring a Trailer has set the bar for building a community around a passion point. What Randy and [co-founder] Gentry [Underwood] have developed is truly special, and what they deliver totheir audience is so much more than transactional. They’ve built a family, developed trust, and have become an invaluable part of the automotive landscape.”

See the full press release below.

HEARST AUTOS ACQUIRES BRING A TRAILER DIGITAL AUCTION PLATFORM

NEW YORK, NY (June 25, 2020) –Hearst Autos today announced the acquisition of Bring a Trailer, a digital auction platform and auto enthusiast community. The announcement was made by Hearst Magazines President Troy Young, Hearst Autos CEO Matt Sanchez, and Bring a Trailer CoFounders Randy Nonnenberg and Gentry Underwood.

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Bring A Trailer is an online platform that enables users to find and purchase vintage vehicles through auctions. Individuals can bid on and sell barn finds, rally cars, and more. Bring A Trailer was launched in January 2007. Bring a Trailer was acquired by Hearst Autos on Jun 25, 2020. Transaction Name.

Hearst Autos Acquires Bring A Trailer Digital Auction Platform. About Bring a Trailer Bring a Trailer was founded in 2007 to discover and discuss the best rare, unique and collectible vehicles for sale around the world. Site staff sift through submissions to offer only the best and most interesting cars in a unique, vibrant, and community-oriented platform.

Bring a Trailer curates classic, collector, and enthusiast vehicles submitted by its audience for auction. This knowledgeable community of more than 350,000 users and more than 145,000 registered bidders vets each vehicle, giving confidence to potential buyers. The name of the platform is a reference to the familiar shorthand in classified listings urging buyers to “Bring a trailer!” for non-operational projects, race cars and Concours show vehicles.

“Bring a Trailer represents another step in the evolution of Hearst Magazines, one that connects passion points to content and now, marketplaces,” Young said. “At its core, Bring a Trailer is about curation, which is what our brands have always been about.”

“Bring a Trailer has set the bar for building a community around a passion point,” Sanchez said. “What Randy and Gentry have developed is truly special, and what they deliver to their audienceis so much more than transactional. They’ve built a family, developed trust, and have become an invaluable part of the automotive landscape. We’re excited to welcome Bring a Trailer into Hearst Autos and develop the resources, tools, technology and partnerships to support and grow this iconic business.”

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HEARST AUTOS ACQUIRES BRING A TRAILER DIGITAL AUCTION PLATFORM NEW YORK, NY (June 25, 2020) – Hearst Autos today announced the acquisition of Bring a Trailer , a digital auction platform and auto enthusiast community. The announcement was made by Hearst Magazines President Troy Young, Hearst Autos CEO Matt Sanchez, and Bring a Trailer Co-founders Randy Nonnenberg and Gentry Underwood.

Hearst Autos is a automotive media organization. Hearst Autos has acquired Bring a Trailer on Jun 25, 2020.

Bring a Trailer will continue to run as an independent business, led by Nonnenberg and his team. No personnel changes are planned, and operations will continue from the existing San Francisco,CA, headquarters.“I’m very excited to continue to lead Bring a Trailer as we partner with Hearst Autos,” Nonnenberg said. “We can now keep all of the best parts of the business intact while enhancing our capabilities to address our huge product demand and user traffic growth. I had Road & Track magazine pages hung on my walls as a kid and they helped shape my automotive passion. This is really an amazing next step in the Bring a Trailer journey, and it will allow us to solidify our tech foundation so that we can add new features and better serve the automotive enthusiast community.”

Hearst Autos will expand and support Bring a Trailer’s offerings, community and transactions through investments in robust technology and new products and features. In addition, Hearst Autos’ iconic brands Car and Driver, Road & Track and Autoweek will add collaborative benefits to Bring a Trailer, including editorial content and insights as well as business and sponsorship opportunities.

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About Hearst Autos

As the leading automotive media organization in the world,Hearst Autos connects car buyers, owners and enthusiasts to the information they need, the experiences they crave, and the stories they love – while connecting automotive marketers to this audience of unrivaled breadth and diversity. Hearst Autos’ in-house brands include Car and Driver, Road & Track, R&T, Canadian Blackbook, Autoweek, and R&T Crew, a subscription box for car-loving kids.

About Hearst Magazines

Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S., inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach nearly 165 million readers and site visitors each month — 70% of all millennials and 69% of all Gen Z, age 18+ (source: comScore/MRI 1-20/S19). The company publishes over 300 editions and 245 websites around the world and attracts more readers of monthly magazines than any other publisher.

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