buying Audi begins participating in our least favorite automotive trend
Subaru and Lexus buyers are most loyal to brands, J.D. Power study says
The latest Automotive Brand Loyalty Study shows it's becoming tougher for brands to coax buyers away from their rivals.The study, now in its second year, calculates brand loyalty based on the percentage of owners who stick with the same brand when trading in their current car or purchasing another one. It also accounts for any model year a customer trades in, though data collected comes from June 2019 to May 2020.
It's becoming increasingly clear à la carte features and options are part of the automotive industry's future. Tesla paved the way, and now, numerous luxury automakers are all aboard, from and highway driving assistant. Now, Audi joins the subscription-based feature bandwagon.
This past Thursday, Audi revealed it began rolling out "functions on demand" as it named the service. The language may differ, but the idea is the same: pay for various features if and as you want them. For example, Audi said its two electric cars , the and support LED headlight upgrades owners can purchase at any time. Instead of standard LED headlights, owners can purchase a subscription to the company's Matrix LED headlights with automatic high beams. There's a free trial period of sorts and the owner will need to supply purchase information if they want to "book" the feature for a period of time. If you decide to keep the feature after the trial period, Audi performs a secure transaction via its myAudi portal and the function becomes available the next time you start the car.
Audi RS2 Avant Getting Detailed Is Your Zen Moment Of The Day
We can watch this all day.
The purchases are as they're described, though: subscriptions. Say you sell your E-Tron with the Matrix LED headlight subscription six months into a 12-month subscription. The new owner will have six months of the feature and then they'll be responsible for subscribing to the feature. Mind you, this is only rolling out in Germany and Norway for now, but you can make a very safe bet it will come to US-spec Audis sooner rather than later.
In conjunction with the subscription model, Audi also rolled out what it calls "AudiPay." If owners choose, they can link their credit cars to AudiPay to purchase services, and eventually, the company plans to include external services as well, such as PayPal. AudiPay is now available in 20 European countries. Meanwhile, subscription features extend to the , , , , , and , aside from the two electric SUVs .
Electric Vehicles are Too Damn Expensive
The average Josephine on the street can’t afford to step into most electric vehicles on sale in the U.S. today, Tesla CEO Elon Musk has admitted. “Our cars are not affordable enough,” Musk said during his second-quarter earnings call in July. “We need to fix that.” Electric cars and crossovers remain far too expensive to be daily commuters for the middle- and working-classes, who in congested urban areas, at least, may be turning to e-bikes instead, an electric segment in which U.S. sales spiked 92-percent in April and 137-percent in May, according to Bicycle Retailer and Industry News.
Gallery: Kyocera Moeye Concept (motor1)
Next Audi castling: Habsburg contests 24h of Spa at short notice .
© WRT Ferdinand Habsburg will be at the starting line in Spa with this Audi R8 LMS After Audi's DTM title candidates Rene Rast, Nico Müller and Robin Frijns shared a decision their employer decided at short notice on Tuesday not to take part in the 24-hour classic in Spa-Francorchamps this coming weekend, another DTM driver is now moving up: Ferdinand Habsburg.