buying Super Bowl 2021 commercial roundup: All of the car ads from the Big Game
Used car prices jump 10%, thanks to new-car coronavirus crunch
Inventory shortages mean you're paying a lot more for a used car compared to last year, especially if you want a pickup truck.But for those moving to the used car market, it's a tough pill to swallow, too. Data shows used car prices are up a whopping 9.5% from this time last year. In dollars, the percentage increase translates to an average price hike of $2,193. The narrative remains the same, however. As more buyers can't find a new car they want due to inventory constraints, they're looking at a comparable used car. Supply and demand shows as more buyers want a used car, prices increase.
It's time for the Super Bowl once again, and while many people -- probably the majority -- watch the Big Game for the actual football game , plenty of folks just watch for the splashy commercials. These days, most of these high-dollar ads end up getting released early to help extend the news cycle a bit, so we're rounding up all the automotive ones for you to enjoy a little one-stop-shopping.
Of course, 2020 was a tough year for everyone, so the ratio of humorous commercials to the ones that try and tug at your heartstrings is shaping up to be a little more skewed towards the latter than usual, that's to be expected, and no bad thing. We're also seeing fewer car-focused ads than usual this year, with auto manufacturers like Hyundai and Kia opting out despite big showings in the past.
General Motors ' "No Way Norway"
This is one of our favorite commercials so far this year. It features comedian Will Ferrell at his most unhinged as he tries to , and we get plenty of beauty shots of Cadillac 's extremely handsome Lyriq EV, which is coming for 2023. Saturday Night Live's (and Goodburger's) Kenan Thompson makes an appearance, as does Awkwafina in the the General's forthcoming Hummer EV.
Bentley Reveals First New 4.5-Litre Blower In 90 Years
It's the first of a 'continuation' range built to original drawings. Bentley has revealed the first new 4.5-litre "Blower" to be built since 1930 as it begins production of a new "continuation" range. The Blower Continuation Series comprises 12 cars, all of which are already sold, but this is "Car Zero," and it will be used as a testing prototype for the other dozen vehicles. Huge amounts of work have gone into the prototype, which was built using original drawings and a 3D laser scan of Bentley’s own Team Car, which wears the registration UU 5872.
Cadillac's "Edgar Scissorhands"
Released on Sunday just hours before the Big Game, this seriously funny parody of Tim Burton's masterpiece, Edward Scissorhands, sees future Dune star Timothée Chalamet cast as, son of Edward, dreaming of driving a car. His mom, played by Winona Ryder, reprising her role as Kim Boggs, goes above and beyond and gets him a new SUV with a tech twist.
Ford 's "Finish Strong"
The Blue Oval has been big on serious, make-you-think-and-get-your-feelings-going kinds of ads for a few years now, and you know with the global pandemic, that the folks from Dearborn were going to double down during the Super Bowl. The company's "Finish Strong" spot features narration by actor Brian Cranston, along with a bunch of Americans doing American things like bumping face shields and graduating high school.
Carroll Shelby's Original, Owned-Since-New 427 Cobra Up For Auction
A restoration returned it to the original specification. The Shelby 427 Cobra is an American automotive icon, and Mecum is putting a unique example up for sale at its auction in Kissimmee, Florida, from January 7 through 16. The roadster with serial number CSX3178 belonged to company founder Carroll Shelby from new in March 1966. Shelby still owned the car when he died in 2012, and his estate sold it in 2016. Over the course of Shelby's ownership, he had this Cobra repainted Guardsman Blue with a gold nose and installed an automatic transmission. In 2002, the car got a red paint job.
Toyota 's "Jessica Long's Story"
Toyota's "" gives us a look at the Paralympic swimmer's childhood, from her adoption by American parents from Siberia and the difficulties imposed by her double leg amputation stemming from a childhood disease. It isn't really about cars, instead, it's kind of a tear-jerker and gets us in the same way that the 2019 Rav4 Hybrid commercial got us.
Vroom's "Dealership Pain"
isn't a vehicle manufacturer -- it's an app for buying cars -- but it's getting in on the fun with its weirdly dark "Dealership Pain" ad that shows a mustachioed car salesman threatening a car shopper with torture. Sure, the car dealership experience can be kind of a drag, but generally speaking, it's not exactly the Spanish Inquisition, either.
may be a company with a significant presence in motorsports and with an owner obsessed with cars, but the company's Super Bowl ads don't ever seem to show any of that. Instead, this spot is a series of employee testimonials about how valued they feel working at Weathertech. It's kind of nice and will probably sell some floormats.
High-end branded car audio systems: Are they worth the money?
Here's a closer look at what goes into the creation of these often expensive audio upgrades.Before its partnership with Jeep , McIntosh worked directly with Harley-Davidson, Subaru and Ford on branded audio systems; the latter is exclusive to the 2005-2006 Ford GT. It also offered very high-end aftermarket car audio systems for a while, and has been around as a company since 1949.
Of course, there are likely to be many more car ads that aren't being revealed in advance, but rest assured, we'll be watching the game and sharing those spots with you here as they air, so keep it locked here on Roadshow
2021 Ford Bronco Sport earns IIHS Top Safety Pick Plus rating .
Ford's compact SUV has excellent crash ratings and superior driver-assistance tech.The Sport is definitely worthy of the Bronco name.