buying Super Bowl 2021 commercial roundup: All of the car ads from the Big Game
Used car prices jump 10%, thanks to new-car coronavirus crunch
Inventory shortages mean you're paying a lot more for a used car compared to last year, especially if you want a pickup truck.But for those moving to the used car market, it's a tough pill to swallow, too. Data shows used car prices are up a whopping 9.5% from this time last year. In dollars, the percentage increase translates to an average price hike of $2,193. The narrative remains the same, however. As more buyers can't find a new car they want due to inventory constraints, they're looking at a comparable used car. Supply and demand shows as more buyers want a used car, prices increase.
It's time for the Super Bowl once again, and while many people -- probably the majority -- watch the Big Game for the actual football game , plenty of folks just watch for the splashy commercials. These days, most of these high-dollar ads end up getting released early to help extend the news cycle a bit, so we're rounding up all the automotive ones for you to enjoy a little one-stop-shopping.
Of course, 2020 was a tough year for everyone, so the ratio of humorous commercials to the ones that try and tug at your heartstrings is shaping up to be a little more skewed towards the latter than usual, that's to be expected, and no bad thing. We're also seeing fewer car-focused ads than usual this year, with auto manufacturers like Hyundai and Kia opting out despite big showings in the past.
General Motors ' "No Way Norway"
This is one of our favorite commercials so far this year. It features comedian Will Ferrell at his most unhinged as he tries to , and we get plenty of beauty shots of Cadillac 's extremely handsome Lyriq EV, which is coming for 2023. Saturday Night Live's (and Goodburger's) Kenan Thompson makes an appearance, as does Awkwafina in the the General's forthcoming Hummer EV.
2021 BMW G 310 R First Look Preview
The little BMW roadster becomes more responsive in 2021.The major updates include a new ride-by-wire throttle, which BMW promises will allow for more instant power delivery at initial roll-on and more precise throttle response mid-ride. There is also a new slipper clutch to smooth out downshifts, along with an increase in idle speed to help riders, particularly newer riders, avoid stalling the bike.
Cadillac's "Edgar Scissorhands"
Released on Sunday just hours before the Big Game, this seriously funny parody of Tim Burton's masterpiece, Edward Scissorhands, sees future Dune star Timothée Chalamet cast as, son of Edward, dreaming of driving a car. His mom, played by Winona Ryder, reprising her role as Kim Boggs, goes above and beyond and gets him a new SUV with a tech twist.
Ford 's "Finish Strong"
The Blue Oval has been big on serious, make-you-think-and-get-your-feelings-going kinds of ads for a few years now, and you know with the global pandemic, that the folks from Dearborn were going to double down during the Super Bowl. The company's "Finish Strong" spot features narration by actor Brian Cranston, along with a bunch of Americans doing American things like bumping face shields and graduating high school.
Complete Guide: How to Buy a Used Car
The single easiest way to save money when buying a car is to purchase a used model instead of a new vehicle. When you buy a new car, the second you leave the dealer's lot, it starts to rapidly depreciate, losing a significant amount of its value in the first few years of ownership. When you buy a used car, the original owner absorbs the pain of its steep depreciation during its early years. You pay far less than you would have if you had purchased the car new. There may be more maintenance required on a used car that's out of warranty, and its financing may be a bit more expensive.
Toyota 's "Jessica Long's Story"
Toyota's "" gives us a look at the Paralympic swimmer's childhood, from her adoption by American parents from Siberia and the difficulties imposed by her double leg amputation stemming from a childhood disease. It isn't really about cars, instead, it's kind of a tear-jerker and gets us in the same way that the 2019 Rav4 Hybrid commercial got us.
Vroom's "Dealership Pain"
isn't a vehicle manufacturer -- it's an app for buying cars -- but it's getting in on the fun with its weirdly dark "Dealership Pain" ad that shows a mustachioed car salesman threatening a car shopper with torture. Sure, the car dealership experience can be kind of a drag, but generally speaking, it's not exactly the Spanish Inquisition, either.
may be a company with a significant presence in motorsports and with an owner obsessed with cars, but the company's Super Bowl ads don't ever seem to show any of that. Instead, this spot is a series of employee testimonials about how valued they feel working at Weathertech. It's kind of nice and will probably sell some floormats.
Nissan to roll out its Nissan@home online buying experience nationwide
The program has been a big hit at the seven dealerships involved in its pilot program.Announced Monday, the service is called Nissan@home and lets prospective buyers schedule and complete a test drive, do all the negotiation and paperwork of buying the car, and schedule and take final delivery of their vehicle, from their computer or mobile device. Nissan@home can also be used to schedule service appointments.
Of course, there are likely to be many more car ads that aren't being revealed in advance, but rest assured, we'll be watching the game and sharing those spots with you here as they air, so keep it locked here on Roadshow
$42,000 Cadillac Allanté: Were we wrong? .
Bring a Trailer/ROADRACER33 Yesterday, a Cadillac Allanté sold for $40,000 ($42,000 with commission) on Bring a Trailer. Eyes popped. Heads exploded. Refresh page? Yup, still $42,000. The result generated this sort of shock because, well, the Allanté is not a vehicle we’d anticipate to be caught up in the rising tide of ’90s classics. Allantés have been the […] The post $42,000 Cadillac Allanté: Were we wrong? appeared first on Hagerty Media.