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buying Super Bowl 2021 commercial roundup: All of the car ads from the Big Game

19:28  07 february  2021
19:28  07 february  2021 Source:   cnet.com

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It's time for the Super Bowl once again, and while many people -- probably the majority -- watch the Big Game for the actual football game , plenty of folks just watch for the splashy commercials. These days, most of these high-dollar ads end up getting released early to help extend the news cycle a bit, so we're rounding up all the automotive ones for you to enjoy a little one-stop-shopping.

a car parked in front of a mountain: Whether you're here for beating Norway or getting emotional over a paralympic athlete, we've got you covered. General Motors © Provided by Roadshow Whether you're here for beating Norway or getting emotional over a paralympic athlete, we've got you covered. General Motors a car parked in front of a mountain: Whether you're here for beating Norway or getting emotional over a paralympic athlete, we've got you covered. © General Motors

Whether you're here for beating Norway or getting emotional over a paralympic athlete, we've got you covered.

Why Honda Civic, Subaru BRZ Are Keeping Manual Transmissions Alive

  Why Honda Civic, Subaru BRZ Are Keeping Manual Transmissions Alive These new cars, plus the Mazda Miata and Ford Mustang, are some of the last hopes out there for stick-shift fans. Honda and Subaru both unveiled vehicles this week that offer manual transmissions: the 2022 Civic prototype and the 2022 BRZ.While sales numbers and availability of manual transmissions are shrinking, there remains an enthusiast market that is still hungry for three pedals. Young drivers are also still buying vehicles with manual transmissions.This week both the 11th-generation Honda Civic and 2022 Subaru BRZ were unveiled to the public.

Of course, 2020 was a tough year for everyone, so the ratio of humorous commercials to the ones that try and tug at your heartstrings is shaping up to be a little more skewed towards the latter than usual, that's to be expected, and no bad thing. We're also seeing fewer car-focused ads than usual this year, with auto manufacturers like Hyundai and Kia opting out despite big showings in the past.

General Motors ' "No Way Norway"

This is one of our favorite commercials so far this year. It features comedian Will Ferrell at his most unhinged as he tries to rally the US to beat Norway in electric-car adoption, and we get plenty of beauty shots of Cadillac 's extremely handsome Lyriq EV, which is coming for 2023. Saturday Night Live's (and Goodburger's) Kenan Thompson makes an appearance, as does Awkwafina in the the General's forthcoming Hummer EV.

Bentley Reveals First New 4.5-Litre Blower In 90 Years

  Bentley Reveals First New 4.5-Litre Blower In 90 Years It's the first of a 'continuation' range built to original drawings. Bentley has revealed the first new 4.5-litre "Blower" to be built since 1930 as it begins production of a new "continuation" range. The Blower Continuation Series comprises 12 cars, all of which are already sold, but this is "Car Zero," and it will be used as a testing prototype for the other dozen vehicles. Huge amounts of work have gone into the prototype, which was built using original drawings and a 3D laser scan of Bentley’s own Team Car, which wears the registration UU 5872.

Cadillac's "Edgar Scissorhands"

Released on Sunday just hours before the Big Game, this seriously funny parody of Tim Burton's masterpiece, Edward Scissorhands, sees future Dune star Timothée Chalamet cast as Edgar Scissorhands, son of Edward, dreaming of driving a car. His mom, played by Winona Ryder, reprising her role as Kim Boggs, goes above and beyond and gets him a new SUV with a tech twist.

Ford 's "Finish Strong"

The Blue Oval has been big on serious, make-you-think-and-get-your-feelings-going kinds of ads for a few years now, and you know with the global pandemic, that the folks from Dearborn were going to double down during the Super Bowl. The company's "Finish Strong" spot features narration by actor Brian Cranston, along with a bunch of Americans doing American things like bumping face shields and graduating high school.

Carroll Shelby's Original, Owned-Since-New 427 Cobra Up For Auction

  Carroll Shelby's Original, Owned-Since-New 427 Cobra Up For Auction A restoration returned it to the original specification. The Shelby 427 Cobra is an American automotive icon, and Mecum is putting a unique example up for sale at its auction in Kissimmee, Florida, from January 7 through 16. The roadster with serial number CSX3178 belonged to company founder Carroll Shelby from new in March 1966. Shelby still owned the car when he died in 2012, and his estate sold it in 2016. Over the course of Shelby's ownership, he had this Cobra repainted Guardsman Blue with a gold nose and installed an automatic transmission. In 2002, the car got a red paint job.

Toyota 's "Jessica Long's Story"

Toyota's "Jessica Long's Story" gives us a look at the Paralympic swimmer's childhood, from her adoption by American parents from Siberia and the difficulties imposed by her double leg amputation stemming from a childhood disease. It isn't really about cars, instead, it's kind of a tear-jerker and gets us in the same way that the 2019 Rav4 Hybrid commercial featuring Toni Harris got us.

Vroom's "Dealership Pain"

Vroom isn't a vehicle manufacturer -- it's an app for buying cars -- but it's getting in on the fun with its weirdly dark "Dealership Pain" ad that shows a mustachioed car salesman threatening a car shopper with torture. Sure, the car dealership experience can be kind of a drag, but generally speaking, it's not exactly the Spanish Inquisition, either.

Weathertech's "Family"

Weathertech may be a company with a significant presence in motorsports and with an owner obsessed with cars, but the company's Super Bowl ads don't ever seem to show any of that. Instead, this spot is a series of employee testimonials about how valued they feel working at Weathertech. It's kind of nice and will probably sell some floormats.

High-end branded car audio systems: Are they worth the money?

  High-end branded car audio systems: Are they worth the money? Here's a closer look at what goes into the creation of these often expensive audio upgrades.Before its partnership with Jeep , McIntosh worked directly with Harley-Davidson, Subaru and Ford on branded audio systems; the latter is exclusive to the 2005-2006 Ford GT. It also offered very high-end aftermarket car audio systems for a while, and has been around as a company since 1949.

Of course, there are likely to be many more car ads that aren't being revealed in advance, but rest assured, we'll be watching the game and sharing those spots with you here as they air, so keep it locked here on Roadshow

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