buying GM sues Ford over BlueCruise hands-free driving aid name
Ford F-150 Lightning Production to Double Thanks to Strong Demand
A report says Ford intends to spend $850 million to double its original output goals for the electric truck because of so much interest by prospective customers.Ford says it has 120,000 $100 pre-orders for the EV truck, which is scheduled to launch next spring with a 15,000-unit run for the 2022 model year. Ford will spend an extra $850 million to reach its new goal, according to the Reuters report. In a statement to Car and Driver, Ford didn't confirm the details of its production plans but said it "will continue to look for ways to break constraints and meet customer demand.
General Motors slapped cross-town rival Ford with a fresh lawsuit this past weekend, arguing the Blue Oval's new hands-free driving assistant infringes on its own trademarks for and its Cruise subsidiary's business name. GM first announced Super Cruise in 2012 and introduced the technology on the sedan in 2017. Ford announced Blue Cruise earlier this year as a rival, hands-free highway driving technology.
GM released the following statement: "While GM had hoped to resolve the trademark infringement matter with Ford amicably, we were left with no choice but to vigorously defend our brands and protect the equity our products and technology have earned over several years in the market."
2022 Ford Super Duty prices went up another $250
2022 Ford Super Duty prices went up another $250 originally appeared on Autoblog on Mon, 23 Aug 2021 12:25:00 EDT. Please see our terms for use of feeds.
The automaker declined to comment further citing pending litigation.
In a statement, Ford countered GM's arguments. "GM has had zero issue with other 'cruise' names," it said, citing Hyundai's Smart Cruise Control and BMW's Active Cruise Control.
"We think GM Cruise's claim from is meritless and frivolous. Drivers for decades have understood what cruise control is, every automaker offers it, and 'cruise' is common shorthand for the capability," the automaker added. "That's why BlueCruise was chosen as the name for the Blue Oval's next evolution of Ford's Intelligent Adaptive Cruise Control, which incorporates hands-free Blue Zones and other advanced cruise-control features."
, which viewed the litigation documents, quoted this from the lawsuit: "Ford knew what it was doing. Ford's decision to rebrand by using a core mark used by GM and Cruise will inevitably cause confusion."
5000 miles, six friends, three cars, and one clutch swap make for an epic Bonneville road trip
The Iron Lords car club is a tight-knit group that favors traditional hot rods. Their idea of a good time is joining a convoy of cars and making the yearly pilgrimage to the racing holy land that is Bonneville Speed Week. This group of six friends from the club have known each other since about […] The post 5000 miles, six friends, three cars, and one clutch swap make for an epic Bonneville road trip appeared first on Hagerty Media. Looking to purchase a car? Find your match on the MSN Autos Marketplace
General Motors ultimately wants to block Ford from using the name. Ford, meanwhile, plans to roll BlueCruise out to the pickup and electric SUV later this year.
Gallery: Lordstown Motors stock tumbles as Justice Department begins probe (Autoblog)
Lincoln Zephyr revealed: What could've been for America .
Lincoln's new luxury sedan is just for China and nowhere else. Sadly.Lincoln said the new Zephyr is a design distinctly focused on capturing's China's youth looking for a luxury car. The fresh look includes a super large grille, light bar and a prominent Lincoln badge smack-dab in the middle. The side profile is rather smooth before the rear tapers back into a fastback sort of look. The taillights also take on a light bar look, and if you're thinking there's some Audi styling cues in here, you're not alone. Nevertheless, it feels very Lincoln at the same time with an elegant, understated look.