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Classics Who is Rodolphe Belmer, future boss of TF1?

09:30  25 september  2022
09:30  25 september  2022 Source:   ouest-france.fr

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Rodolphe Belmer, prochain patron de TF1. Ici, alors qu'il était encore PDG d'Atos, le 16 février 2022. © Eric Piermont / AFP Rodolphe Belmer, next boss of TF1. Here, when he was still CEO of Atos, on February 16, 2022.

this Friday, September 23, 2022, Rodolphe Belmer, a businessman specialist in marketing was chosen by the Bouygues group to take the head of TF1. Canal +, France Télévisions, now TF1, Rodolphe Belmer knows the French audiovisual world. Member of the board of directors of the Netflix streaming platform, he will be able to help the first French channel to face the platforms.

Former emblematic leader of the Rival Canal+, member of the board of directors of the American giant Netflix, The future CEO of TF1 Rodolphe Belmer is a seasoned specialist in television and video streaming, crucial development axis for the future chain.

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hired to cope with Netflix

its mission will be "Manage (...) TF1 reinvention to deal with the platforms" of video streaming like Netflix or Amazon, a source close to the file told AFP . A challenge that the TF1 group must now take up alone, after the failure of its merger with M6 , announced a week before this reshuffle.

"We will know (...) respond to the multiple challenges of the new media world and open up to the TF1 group new prospects for development and growth in the age", assured Mr. Belmer, quoted in the press release From TF1 announcing his arrival at his head.

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Rodolphe Belmer, 53, will first be proposed as managing director during a board of directors on October 27, then as CEO from February 13, 2023, to replace Gilles Pélisson.

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"His journey at the head of several large French groups, leaders and international, his experience in the media sector and streaming, constitute the best assets to meet the challenges before us", commented on his predecessor, quoted in the press release.

The future CEO of TF1 has the advantage of knowing the world of video streaming perfectly, since it has been sitting on the board of directors of Netflix since 2018.

an old man of channel

but it is especially in Canal+ that The name of this man with a wise look and small round glasses remains attached. He was the Managing Director, that is to say number 2, from 2003, before becoming director general of the whole group in 2012.

dismissed under Bolloré

while he was quoted as Possible successor of the number 1 of the time Bertrand Méheut, he had been dismissed from Canal in the summer of 2015. This had been seen as a resumption of the encrypted chain by billionaire Vincent Bolloré, its owner via the Vivendi group.

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Under the leadership of Rodolphe Belmer, Canal had insisted on the creations of original and ambitious series, including the ghosts, braquo or gears.

The manager had also emphasized the historical identity of the chain, which had been a bit lost in previous years, in particular by installing the program in the clear "Le Grand Journal" in 2004 (first presented by Michel Denisot), very inspired by the cult show anywhere else.

After his channel dismissal, and before Gilles Pélisson was appointed in February 2016, his name was mentioned for the CEO of TF1, which will finally fall to him seven years later. Ironically, the announcement occurs when

Canal+ and TF1 wage a war on the second channel distribution contract.

Until July, Rodolphe Belmer was Managing Director of the French IT group Atos. A position which he only held for six months and which he left against the backdrop of rumors of disagreements with the chairman of the board of directors Bertrand Meunier.

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