Classics "Barbie" dolls and "Baby Yoda" soft toys sell like hot cakes during the health crisis

18:15  23 october  2020
18:15  23 october  2020 Source:   ouest-france.fr

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Une collection de poupées Barbie. © Edgar Su / Reuters A collection of Barbie dolls.

Thanks to sales of Barbie dolls, Baby Yoda soft toys and board games, the toy maker Mattel saw a 10% increase in its turnover between July and September 2020. The brand had experienced a net loss of $ 109 million in the previous quarter due to logistics issues and due to the closure of many outlets.

toy maker Mattel saw sales increase 10% in the third quarter of 2020 to $ 1.6 billion, reports Capital . "The toy industry as a whole has experienced significant growth and continues to demonstrate its resilience during difficult economic times," said company CEO Ynon Kreiz.

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An increase of 29% for sales of Barbie dolls

The manager explained that his company had "gained market share in key areas, all over the world" . It suffered a net loss of $ 109 million in the second quarter, but was able to rebound to $ 316 million recorded between July and September 2020. Its net income more than tripled.

These good results are mainly due to the timeless Barbie doll . This represents a quarter of the toy maker's revenue and sales of this doll have increased by 29%. At the same time, the plush toys of Baby Yoda , a character from the Star Wars saga, have been a real success, as have board games.

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