Classics 400.000 Visitors - Car industry evaluates new IAA as a success

11:50  13 september  2021
11:50  13 september  2021 Source:   t3n.de

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an automatic exit on which you can try hydrogen cars and load-e-bikes as a visitor in the middle of the city itself: the IAA entered new ground in Munich. Daimler, BMW and the organizers draw a positive conclusion - even if there is improvement potential.

BMW i Vision Circular auf der IAA Mobility 2021. © BMW BMW i Vision Circular at the IAA Mobility 2021. The premiere of the new Automesse IAA Mobility in Munich has been considered great success by the organizers. The exhibitors are very satisfied, and despite the pandemic, more than 400,000 visitors have come in just six days - "a clear vote with their feet," said President of the Industry Association VDA, Hildegard Müller, finally on Sunday. According to

surveys, most exhibitors and visitors would find the new concept well to showcas and for the first time bicycles throughout the city and not only exhibit in exhibition halls. "The mixture of exhibitors and the possibility of being able to test novelties," the organizers participated. Almost 10,000 people had tried cars and wheels themselves. The offer was booked, Müller said.

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Premiere for the IAA: Segway Ninebot provides 3 electric scooters and 1 e-moped

numerous young visitors to IAA

Two-thirds of visitors are younger than 40 years. It was great openness and curiosity for new drives and practical questions as the store had been felt, but also for topics such as digitization or autonomous driving, the VDA president said. In some places the access was braked for overfill.

On the other hand, there was also "some demands", Müller acknowledged in conversation with the German Press Agency. "The question of how we can network the conference and make visible, we also take with." Talk forums transmitted by streaming were sometimes pursued by a dozen spectators. In the exhibition halls, there was temporarily "dead pants" at the estimation of a well-known company in the industry. Müller said, maybe at the next IAA 2023 the bicycle and e-bike manufacturers would be integrated into the halls of the car industry: "The suppliers also mix, so you can make the on-site a little better." With all exhibitors, recessed feedback calls would be led. "The basic concept was not questioned."

Automess: IAA wants to convince with a new concept

 Automess: IAA wants to convince with a new concept The Autausesse IAA should become the folk festival for mobility. The industry association VDA wants to achieve such a broader target group and counteract the loss of meaning. © dpa The Automesse IAA takes place 2021 with a new concept and for the first time in Munich. Anyone who visits the International Automobile Exhibition (IAA) this year can test E-bikes in Munich's city of e-bikes, go to concerts, let themselves make up and discuss with climate activists.

car makers pull positive conclusion

Daimler boss Ola Källenius said, "The approach to carry the fair in the city was absolutely correct." The IAA in Munich is "a clear signal For the change in the industry: a new trade fair, with a new concept, in a new city - and finally again with guests on site ".

also BMW was satisfied: "We draw a positive conclusion - IAA Mobility was an ideal platform to exchange ideas for sustainable mobility." You have led many good discussions. Only motorway blocks and other "destructive actions are a pity, in our view little sense-staining and distort the good overall picture".

Several large autoconverses such as Toyota, General Motors or the Opel Mother Stellantis were not there for the IAA. Müller referred to the Corona restrictions and became optimistic that many international exhibitors be on board at the next IAA.

very critically expressed the industry expert Ferdinand Dudenhöffer. Without a completely different concept "that was the last IAA," he said. Suppliers would have wanted to show their innovations much more car turning on site, and the event areas in the city are rather attractions for pensioners looking for variety. dpa

Mercedes finished PHEV development - an end to plug-in hybrids by Daimler .
Mercedes will develop no more new in hybrids plug. The end of this drive configuration was recently revealed at the IAA in Munich. © Mercedes / Patrick Long It is not so long ago, the plug-in hybrid was loudly praised from many corners of the automotive industry as an important bridging technology on the way to more electric cars. At Mercedes the other side seems to have been achieved because of the bridge facing a demolition. Okay, that may sound one, as it is not very dramatic at the end.

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