Enthusiasts Dodge Demon: One year after its New York Auto Show debut

15:40  31 march  2018
15:40  31 march  2018 Source:   cnet.com

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Dodge Demon : One year after its New York Auto Show debut At last year's New York Auto Show , it ' s fair to say that Dodge 's 2018 Challenger SRT Demon didn't

Car New | The 2018 Dodge Challenger SRT Demon is 'locked and loaded' for its NY Auto Show debut The long, seemingly dragging marketing campaign for the 2018

Dodge says the Demon has cast a halo on sales of lesser Challengers, and their sales would seem to agree.© Dodge Dodge says the Demon has cast a halo on sales of lesser Challengers, and their sales would seem to agree.

At last year's New York Auto Show, it's fair to say that Dodge's 2018 Challenger SRT Demon didn't just steal the show, it beat up all the other debuts and took their lunch money. For such a niche, specific-use and small-volume automobile -- a high-horsepower drag racer based on an already aging model—the Demon's popularity on the internet and in the wider media was nothing short of astonishing.

Now that we're at the 2019 New York Auto Show and a calendar year has (nearly) elapsed since we first met the 9-second quarter-mile rocket, it's time to take stock. Just how is the Demon doing?

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The 2017 New York Auto Show usually focuses on family car debuts and crossovers, but this one actually had a few sports cars too! We saw the new four-cylinder Jaguar F-Type, Dodge Demon , Honda Civic Si, Nissan GT-R, and Jeep Grand Cherokee Trackhawk (hey, it ' s faster than a lot of

Deliveries for the 840-horsepower, wheel-standing Dodge began in early November, and as of today, over 1,200 of them have found homes. According to Dodge/SRT spokesperson Kristin Starnes, "More than 1,000 are currently some point in the build process. Roughly 750 Demons are still scheduled to be built, with production scheduled to be complete before the end of the second quarter."

a car parked in front of a building: 2018 Dodge Demon© Provided by CBS Interactive Inc. 2018 Dodge Demon

That's not a particularly large number of new cars in the grand scheme of things, and unsurprisingly, demand has led to dealers and resellers finding some creative ways of asking for more money than the manufacturer's suggested retail price. This, despite Dodge's best efforts to squelch speculators.

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SRT Demon - Exterior Interior Walkaround - Debut 2017 New York Auto Show . the biggest Auto Shows in Europe, USA and Canada, Frankfurt, Geneva, Paris, New York , Detroit, Los Angeles. Sneak into the best new cars. Еxplore the interior together with the exterior like you are already there.

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Just how have people been speccing out these elusive Demons? Of the vehicles ordered, Starnes reports that TorRed and Pitch Black have been the most common paint colors ordered, while Maximum Steel has been the least-popular selection.

In terms of the options sheet, the most frequently ordered extras included the black leather interior, trunk carpet kit and the Comfort Audio Group, which includes leather seats and an upgraded sound system. The least popular option? An engine-block heater. Reading between the lines, these most-popular options suggest that a great many buyers will have their cars regularly pulling up to street lights, not just drag strip Christmas trees.

Right now, demographic data as to who is purchasing these $86,000 and up coupes ($84,995 plus $1,095 destination) is tough to come by, but the majority of Demon sales have originated in Texas, Florida, California, Michigan and New York.

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Dodge is a legacy brand that does things on its own terms, so it ’ s no surprise that when they launched the new Challenger “ Demon ” during the New York Auto Show , they stepped outside of the After the dramatic reveal, attendees were treated to a reception DJed by Atlantic recording artist Wiz Khalifa

Dodge is planning to follow up the success of its hellcat muscle cars by resurrecting the Demon badge and applying it to its most ferocious road car yet. When the Challenger and Charger SRT Hellcat models made their global debut just two years ago

So why did Dodge invest so much time and money into developing a car that it only ever intended to sell a few thousand of? Well, it wasn't just about potential profits from the model itself—Dodge officials were always hoping that the Demon would have a positive sales effect on the rest of the Challenger line, too (much like how the Hellcat seemed to do so before it).

It's hard to know definitively whether consumers have been lured into dealers to buy less-expensive Challengers while under the Demon's influence, but Steve Beahm, Head of Passenger Cars, Dodge/SRT, Chrysler and Fiat for FCA North America, has no doubts: "The 2018 Dodge Challenger SRT Demon has had a tremendous halo effect on the entire Dodge/SRT brand, and specifically, the Challenger lineup," he told Roadshow. "Challenger had its best sales year since 2015, and retail market share was up nearly 5 points compared with 2016. In fact, the entire Challenger lineup saw the lift, with Challenger SXT V6 sales up 13 percent compared with 2016," he said.

Those numbers are hard to argue with, especially in today's car market, where buyers are moving away from coupes and sedans and into SUVs in droves.

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What's more, despite having the oldest underpinnings among its competitive set, the Dodge Challenger line has actually been outselling its muscle car rivals in recent months, putting the hurt on the far-newer Chevrolet Camaro and Ford Mustang.

As it turns out, while the Demon may be best known for its otherworldly quickness, its biggest legacy could end up being that it's helped Dodge learn how to play the long game.

This was originally published on Roadshow.

a car parked on the side of a road: 2018-dodge-challenger-srt-demon-6© Provided by CBS Interactive Inc. 2018-dodge-challenger-srt-demon-6

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The Dodge Challenger SRT Hellcat Is Back For 2019 With Two Giant Nostrils On The Hood .
The drag nightmare of a 2018 Dodge Challenger SRT Demon was only planned for one model year, but its less powerful sibling isn’t going anywhere. The 2019 Dodge Challenger SRT Hellcat is a go, and the first teaser images of the car shows that it’ll have a full-on snout with dual snorkels on the hood. Can you practically see this thing breathing heavily like it’s about to stampede you? Yeah, same. It’s a machine of drag-strip destruction that now looks like one, too, and it’s terrifying—like a big, plastic, intimidating nightmare that you can’t wake up from. Mission accomplished on that one.© Provided by Univision Interactive Media, Inc.

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