Motorcycles: Royal Enfield’s Sales Are Taking A Nosedive - PressFrom - US
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MotorcyclesRoyal Enfield’s Sales Are Taking A Nosedive

19:05  08 may  2019
19:05  08 may  2019 Source:   rideapart.com

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Royal Enfield recorded a fourth consecutive month of declining sales in April. The numbers are out and for the fourth consecutive month, the sales of the Chennai company are taking a dive with only 62,879 units moved in April 2019 versus 76,187 for the same period last year.

Royal Enfield Bullet 350.

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It's not all bad news!

With the introduction of the new Twins, Royal Enfield has been the talk of the town. Despite all the hype, be it for the Himalayan ADV or the 650s, it looks like buyers are shying away from what has made the brand so popular in the first place: its small-displacement bikes. The company’s mid-range segment and imports are on the rise, however, so it’s not all bad.

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The numbers are out and for the fourth consecutive month, the sales of the Chennai company are taking a dive with only 62,879 units moved in April 2019 versus 76,187 for the same period last year. This represents a 17-percent drop compared to 2018. On its local market in India, sales went from 60,831 units in March to 59,137 last month.

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Official Royal Enfield Dealer located in Co. Limerick, Ireland serving the island of Ireland. Full range of New 2019 Models, Quality Pre-owned and Accessories. Himalayan. Royal enfield ’ s most versatile motorcycle, able to take . Riders almost everywhere they want to

Take home a slice of Royal Enfield Rider Mania 2018. This t-shirt is inspired by the ' Royal Enfield SCRAMBLE', a unique event that combines the spirit of motorcycling with exploration, adventure, competition, camaraderie and game theory.

Surprisingly, the culprit is the 350 and under segment. In fact, the small displacements sales have dipped by 21 percent compared to April 2018, which have dragged the results down. The brand’s small bikes represent the biggest chunk of its sales (over 90 percent).

Not all is grim in the Royal family. In fact, Royal Enfield’s mid-range models are fairing really well with a 21-percent increase in sales over last year. That’s not to mention that thanks to international interest for the new Twins, imports have more than doubled since 2018, recording a 140-percent hike. The brand has also recently set foot in Korea, which could give global exports yet another boost in the months to come. With the Continental GT 650 and INT 650 finally in the showrooms, there’s hope the mid-range might help even out the odds against the apparently declining small-displacement segment.

Royal Enfield Launches New Off-Road-Friendly Bullet Trials

Royal Enfield Launches New Off-Road-Friendly Bullet Trials RE is adding more off-roading to its lineup. After a healthy amount of speculation and a teaser that gave us a taste of what was to come, Royal Enfield has finally unveiled its new scramblerized Bullet 350 and 500 Trials. The brand introduced the two new variants of the well-known model Tuesday. Teasers and SpeculationRoyal Enfield Keeps Teasing A ScramblerRoyal Enfield Could Be Working On A Classic 500 Scrambler Though Royal Enfield has a knack for a perfectly good retro look with modern trimmings, the company hasn’t fallen for the “café racer” or “scrambler” gimmick as hard as other brands have.

Royal Enfield is an Indian motorcycle manufacturing brand with the tag of "the oldest global motorcycle brand in continuous production" manufactured in factories in Chennai in India.

Highlight of this issue was Royal Enfield historian Gordon May' s account of his ride on the new Royal Enfield 650 twins during the press launch in John Mountford wrote in to ask if anyone knew if the man standing next to his father, Royal Enfield ' s one-time sales manager and then managing director

While scooters and small bikes have been the best sellers on the world’s most important motorcycle market, there could seemingly be a shift towards bigger, more versatile offerings. One thing is for sure: the world is excited about the Twins and we look forward to more innovation from the Royal brand.

Sources: India Times, Car and Bike, India Today

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