Motorcycles: Royal Enfield Sales Drop Sparks Talks Of A New, Cheaper Bike - PressFrom - US
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MotorcyclesRoyal Enfield Sales Drop Sparks Talks Of A New, Cheaper Bike

18:00  13 august  2019
18:00  13 august  2019 Source:   rideapart.com

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According to Car and Bike , Royal Enfield CEO Vinod Dasari explained that the demand for motorcycles and mopeds is weak due to socio-economical factors and slowing economic growth. Royal Enfield was also spotted testing a new Classic 350 and discussing with AutoCar India, Vinod

Royal Enfield - We have been creating modern classics since 1901. Manufacturers of the Bullet, Classic, INT650, Continental GT, Himalayan and Thunderbird series. Log in to your Royal Enfield account. Forgot Password? Enter your email or mobile number.

Royal Enfield Sales Drop Sparks Talks Of A New, Cheaper Bike

The company is attacking the drop on different fronts.

Royal Enfield has been the talk of the town on the neo-retro scene with its delightfully vintage-looking bikes that have barely evolved for the past 50-60 years. Until now, those good looks easily translated into sales, but it seems like not even its vintage military style bikes have kept the company's sales from nosediving.

More REs in the Works:
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For starters, it's clearly been dropped a few times and the turn signals are all smashed to hell. Then there's the missing license plate mount, the non-functioning rear brake, the terrible speakers lashed to the handlebars (that's a whole story Royal Enfield sales drop sparks talks of a new , cheaper bike .

Get the latest on new Royal Enfield models including spy shots, first rides, in-depth reviews, concept bikes , new features and more. Royal Enfield Sales Drop Sparks Talks Of A New , Cheaper Bike .

On its local and most important market, Royal Enfield’s sales have dropped for a third consecutive month, taking a 22-percent hit in June 2019.  In June 2018, 72,588 Royal Enfields had hit the road in India, versus only 55,082 this past June. In April and May, the sales also dropped, by 17 percent for both months.

On the international front, the sales have on the contrary spiked by 72 percent which seems like an encouraging trend but represents only 3,257 units moved worldwide, a fraction of the Indian sales. Over the past few years, the brand established itself as a leader, especially in the small to mid-range segment with thriving sales. This is the first year the sales and profits are showing a downward trend for the company.

According to Car and Bike, Royal Enfield CEO Vinod Dasari explained that the demand for motorcycles and mopeds is weak due to socio-economical factors and slowing economic growth. This doesn’t mean the company plans to sit back and ride it out. It plans on developing a network of boutique-type dealers dubbed Royal Enfield Studio Stores, smaller venues easy to set up in more remote areas that should help increase the brand’s visibility and availability across the country.

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Royal Enfield has opened a new production line for the Continental GT. Foreign parts, design and quality control as well as modern assembly lines and processes have gone a long way toward creating build quality that is much better Royal Enfield Sales Drop Sparks Talks Of A New , Cheaper Bike .

The Royal Enfield Classic 500 is just that—a bare bones modern classic that undeniably captures the era of yesteryear, while incorporating some creature comforts of the modern age. MUST READ: Staring Down the Bumper of a Firetruck | RideApart.

Royal Enfield was also spotted testing a new Classic 350 and discussing with AutoCar India, Vinod Dasari confirmed that new models were coming as well. One of the models rumored to debut is a cheaper motorcycle based on the Bullett, but expected to be priced below the current entry-level. Whether the rumor of a more affordable bike is linked to the one about a 250 model in the works or not, the story doesn't say.

Sources: India Today, iMotorbike, Car and Bike

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