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Motorcycles Will GasGas Take Trials To New Heights?

22:19  30 july  2020
22:19  30 july  2020 Source:   dirtrider.com

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Despite being a spectacular display of rider talent, observed trials has never gained the popularity of motocross, enduros, and other genres of off-road motorcycle racing.

a group of people posing for the camera: Trials riders generally toil for little more than trophies, so Karl Davis Jr. (center) was doubly stoked to win the Inaugural California Trials Invitational, presented by GasGas. Josh Roper (left) was second, three points back, 36-39, while Alex Niederer (right) took third with his 44. (Ironically—and proving there was no favoritism shown—GasGas rider Daniel Blanc-Gonnet was fifth.) © Provided by Dirt Rider Trials riders generally toil for little more than trophies, so Karl Davis Jr. (center) was doubly stoked to win the Inaugural California Trials Invitational, presented by GasGas. Josh Roper (left) was second, three points back, 36-39, while Alex Niederer (right) took third with his 44. (Ironically—and proving there was no favoritism shown—GasGas rider Daniel Blanc-Gonnet was fifth.)

The province of a handful of fairly boutique European manufacturers who build bikes in very limited numbers, it’s a sport that seems forever destined to reside on the fringes of motorsports in general along with other equally entertaining variations like hill climbing, speedway, and ice racing. In the 1970s, as the four major Japanese manufacturers ascended to record heights in number of units sold, each introduced specific trials machines in an effort to corral that market segment and thus boost overall sales.

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By the end of the ’80s, though, several factors caused the Japanese to cede that fragment of the market as the numbers simply didn’t justify the effort or expense. The handful of Euro manufacturers once again took control of that small piece of pie.

However, it seems that a healthy motorsports field almost demands the participation of large manufacturers who can wield correspondingly sized budgets for competition in the name of advertising.

Enter GasGas. A relatively small manufacturer from Spain, it got its start by making trials bikes before expanding its product line to include enduro machines. After edging toward bankruptcy several years ago, some restructuring brought it back from the brink. Still, it remained a fairly small player in the grand scheme of things, especially in US market share.

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Now enter KTM. Having expressed interest in buying GasGas around the time of the Spanish concern’s economic turmoil before being rebuffed, the Austrians found the company more receptive to a buyout and completed the transaction last year. This expanded KTM’s portfolio—having acquired Husqvarna some years before, of course—and the three-brand umbrella group took on a new name: Pierer Mobility AG.

a man jumping in the air doing a trick on a motorcycle: The five sections (with the entire loop ridden three times) were more stadium style than a typical National and provided challenges perfectly suited to the caliber of riders invited. Eventual winner Davis Jr. picked up a one on his first time through section 2 here, but fived the next two times. © Provided by Dirt Rider The five sections (with the entire loop ridden three times) were more stadium style than a typical National and provided challenges perfectly suited to the caliber of riders invited. Eventual winner Davis Jr. picked up a one on his first time through section 2 here, but fived the next two times.

Instantly, the move catapulted GasGas to the top of the trials heap when you consider unit sales combined with corporate financial strength.

With this year’s ongoing COVID lockdowns, however, arenas to showcase product vanished. Here in the US, for example, the entire AMA/NATC MotoTrials Nationals schedule was canceled along with such high-profile (for trials) events as both the Eastern and Western Youth Nationals/Women’s Open meetings. Only three stand-alone events remained on the trials calendar, at least when it came to those of national interest.

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Thus, GasGas North America called a meeting and considered ideas of how to get exposure for its trials bikes in an era with limited competitive outings. Already, it had taken the unprecedented step of building an extensive loan pool of motorcycles then giving a testbike to every major enthusiast outlet for a long-term loan as manufacturers routinely do for motocross and enduro bikes. But a long-term trials bike? Practically unheard of. After all, small manufacturers relied on selling every bike they could make; having a number of bikes that could only be sold at the end of the model year after being hammered was a financial luxury they couldn’t afford.

a group of people riding on the back of a bicycle: A couple of mistakes in the first two sections of the day didn’t faze Louise Forsley, who took the lead in section 3 and held it the rest of the day to capture the $1,500 winner’s prize. © Provided by Dirt Rider A couple of mistakes in the first two sections of the day didn’t faze Louise Forsley, who took the lead in section 3 and held it the rest of the day to capture the $1,500 winner’s prize.

Before long, it became apparent that someone needed to hold another high-profile trial. However, no one in these meetings could come up with a promoter or venue that could pull off said event on such short order.

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Gradually, meeting attendees realized that GasGas itself would have to host an event. By drawing on corporate brothers and sisters at KTM and Husqvarna, staffing was taken care of. This included longtime GasGas rider and 10-time AMA/NATC Observed Trials National Champion Geoff Aaron, now the trials team manager who had extensive experience with running his own extreme riding shows.

For a venue, the company happened to have its Supercross and EnduroCross practice/test track facility, which happened to have a few vacant yards on the far edge. (Literally around the corner from the offices in Murrieta, California, employees could simply walk there on their breaks.) With some dirt and obstacles added, it just might serve the purpose. After all, Aaron’s shows were based around a specially constructed trailer, and the indoor stadium trials in Europe took place in fairly small arenas.

a man standing next to a woman: Geoff Aaron (left) may be the GasGas trials team manager, but on race day he was race director, making sure the overall event ran smoothly. Company CEO John Hinz (right) led the initial effort to create the event in the belief that holding it would not only promote the sport but, hopefully, step up brand awareness. © Provided by Dirt Rider Geoff Aaron (left) may be the GasGas trials team manager, but on race day he was race director, making sure the overall event ran smoothly. Company CEO John Hinz (right) led the initial effort to create the event in the belief that holding it would not only promote the sport but, hopefully, step up brand awareness.

With everything lining up so perfectly, the Inaugural California Trials Invitational, presented by GasGas, got the green light.

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“Trials is a segment that we haven’t been able to participate in [before],” KTM Group North America CEO John Hinz acknowledged. “We haven’t been able to be part of the trials community because we haven’t had a motorcycle that fits in with that group. With the acquisition of the GasGas brand, we now have an incredible product that we can engage with and engage with this community of trials riders, and we want to grow the sport of motorcycling in general.”

He continued, “We acquired the brand and we started to put together all the pieces for the business so we were talking to dealers, we were setting up our dealer network, production had started on the trials bikes themselves, and as a team we sat down and put together the building blocks that we know. We wanted a race team to showcase the GasGas brand in trials, so we brought Geoff on board; he’s our team leader, really, at this point for the GasGas brand. We put together our race team with Daniel [Blanc-Gonnet] and Maddie [Hoover], so we were set to go to our first trials competition, then everything got canceled. So we’re like, ‘Okay, what do we do now? We’ve got to promote the sport; we have this amazing product, we have this incredible brand, and what do we do?’

“I sat down with our team and I said, ‘We’re going to do what we always do—we’re going to lead. If no one else can put on an event or wants to put on an event, then we should do it ourselves,’ and that was actually how this event came to be.”

a group of people posing for the camera: The Invitational strayed from normal trials format by incorporating a timed lap on part of the KTM/Husqvarna EnduroCross practice track, the fastest rider getting to start the main event last. That way, he (or she) could watch others be the guinea pigs and see which lines might be best. Here, from left, are Team Scorpa’s Will and Alex Myers, and Kylee Sweeten. © Provided by Dirt Rider The Invitational strayed from normal trials format by incorporating a timed lap on part of the KTM/Husqvarna EnduroCross practice track, the fastest rider getting to start the main event last. That way, he (or she) could watch others be the guinea pigs and see which lines might be best. Here, from left, are Team Scorpa’s Will and Alex Myers, and Kylee Sweeten.

It took Aaron and Schaefer Tracks several weeks to complete construction of the course with its five sections, and Aaron came up with a perfect blend of challenges for seven of the top men and three of the top women in the country. The invitees included GasGas’ Blanc-Gonnet, Scorpa rider Karl Davis Jr., Sam Fastle on a Sherco, Alex Myers and his brother Will on Scorpas, Beta USA’s Alex Niederer, and Sherco-mounted Josh Roper. For the women, Sherco ace Louise Forsley, GasGas’ Hoover, and Scorpa pilot Kylee Sweeten comprised the field. None of the competitors got to inspect the course until the afternoon before, making it as even as possible for all.

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In the end, Davis claimed the $2,500 winner’s prize for the men over Roper and Niederer with Forsley taking home the $1,500 women’s check over Hoover and Sweeten.

Echoing everyone’s sentiment, Roper said, “It felt really good to get back into the rhythm and get the feel of what riding competition is like [again].” And this was done, of course, with no spectators other than staff, minders, and invited media—with everyone asked to practice distancing and masking up, of course.”

a man jumping in the air doing a trick on a snow board: American riders don’t have many opportunities to face stadium-style obstacles as the top Europeans. While natural terrain places the same demands on split-second timing, keen balance, and precise placement of the motorcycles, man-made barriers can often be more intimidating. After jumping onto the end of this angled tube, eventual runner-up Josh Roper lost balance and crashed, incurring a five. © Provided by Dirt Rider American riders don’t have many opportunities to face stadium-style obstacles as the top Europeans. While natural terrain places the same demands on split-second timing, keen balance, and precise placement of the motorcycles, man-made barriers can often be more intimidating. After jumping onto the end of this angled tube, eventual runner-up Josh Roper lost balance and crashed, incurring a five.

Despite the limited on-site attendance and live coverage restricted to a few individuals with their social media posts, Davis declared, “This is a pretty prestigious event already. I think this is probably my biggest win; everything behind it was so much, so over the top. I think it’s exactly what trials needs.”

“We’re proud of how it turned out today,” Hinz remarked. “For us to do this for the trials community and showcase this part of motorcycling…that’s what this sport needs. If we can engage people and show them something they haven’t seen before and connect them with a new style of riding or a new trials motorcycle and potentially develop a new talent and help them in their other riding—off-road, enduro, hard enduro—as a way to practice, as a way to have fun, or potentially even eventually connect and come and compete at a high level, that’s what we want to do. That’s growing the sport and building the sport of motorcycling.”

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