Motorcycles Harley Announces Let’s Ride Challenge
Harley To Auction Exclusive LiveWire For COVID-19 Relief
Harley To Auction Exclusive LiveWire For COVID-19 ReliefIt’s not unusual for The Motor Company to step up in times of crisis; it has contributed to both US and international relief efforts consistently over the years, from support for 9/11 first responders to donations of bikes in the Haitian earthquake restructuring. The current health crisis is an unprecedented and ongoing one, and H-D is chipping in to raise funds with a customized LiveWire made just for this moment. “We’re all affected by the current situation,” said Jon Bekefy, general manager of brand marketing at Harley-Davidson Motor Company.
After a disappointing second quarter earnings call and recent restructuring branded the “Rewire” (which resulted in hundreds of layoffs and an ousted CFO),is looking to throw some sunshine into the shade with a new initiative aimed at challenging riders to get on their damn bikes and ride. Seems like it’s time to drown out all the negative noise—and what better way than to put some miles down on two wheels?
Dubbed the Let’s Ride Challenge, Harley says the whole deal is meant to showcase the power of riding. It aims to do that through riding-related activities which can earn participants entries (or points) for a chance to win prizes, including a custom 2020motorcycle as well as weekly drawings for additional prizes.
Harley-Davidson plans to save itself by selling fewer bikes, report says
The company is planning on moving to a more exclusive, boutiquelike model in the same vein as Ferrari.Harley-Davidson was in trouble before all of the coronavirus shutdowns, and things haven't gotten a lot better in the interim. But now, as H-D's factories in the US start to get back to work, the company has a new plan to break itself out of its longtime funk.
Jon Bekefy, general manager of Brand Marketing, said, “The Let’s Ride Challenge is Harley-Davidson’s invitation for all riders in this challenging time to rediscover adventure through socially distanced riding …” Which means that if you own a bike—no matter what brand—you can join in, as long as you’re out there covering ground (and download the Harley-Davidson app).
How It Works
Harley-Davidson patents self-balancing gyroscope for motorcycles
Harley-Davidson patents self-balancing gyroscope for motorcycles originally appeared on Autoblog on Mon, 8 Jun 2020 12:54:00 EDT. Please see our terms for use of feeds.
Riders can earn entries through the following methods:
• Join the Let’s Ride challenge on the Harley-Davidson app (and track miles)
• Riding 0–600 miles earns you another five entries
• Ride 601–1,200 miles and snag an additional five entries
• Demo a Harley-Davidson motorcycle for five entries; do a second demo and
score another additional five entries
• Take aand earn 15 entries.
Riding The Rides
Or you can just ride. Harley-Davidson has collected rides from members of the H-D community and dealerships to get us all out of our garages and riding. There are three types of rides you’ll find here (through a dealership or through the app):
Harley-Davidson's gyroscope patent app would help new riders not drop their bikes
The system would fit inside a top case and be easily removable from the motorcycle.Harley-Davidson -- makers of definitely-not-lightweight motorcycles -- believes that it has a solution to this and it's kind of ingenious. According to Cycle World, Harley filed a patent application for a type of gyroscope that would work at very low speeds to keep the bike upright and make the bike a little easier to sling up when dropped.
Short Rides: It could even be a ride around the block or seeing something new. Just something to help mix up the daily routine.
Day Ride: The next step up can really help ease you into the riding season more fully. The day rides you find here are all about epic day trips.
Overnight Ride: Step it up even more and celebrate the open road, then spend the night, all without crossing state lines.
Harley also says it’s hoping riders will get out into the community and dig around a little. The MoCo suggests you ask a local dealership about rides with fellow motorcyclists for new ways to interact with the riding community and discover new routes. Or download the H-D app to plan a route, track a ride, and find epic rides nearby.
Here’s the big carrot in the contest: a customized 2020 Low Rider S motorcycle, inspired by the 1980 FXB Sturgis model and fully decked out with a 117 Stage IV kit and a whole passel of Harley-Davidson Parts and Accessories.
In addition, every week a winner will be randomly selected to win an assortment of Harley-Davidson General Merchandise and a Yoder Smokers Competition Pellet Grill.
Enter the challenge on July 31 and check out all the ways you can win at.
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