Motorcycles Harley-Davidson Launches a Line of ... E-Bikes (!)
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The name Harley-Davidson conjures images of middle-aged men astride hulking motorcycles. But on Tuesday, October 27, the company announced a new project: an electric bicycle brand called the
With the global pandemic leading to a cycling boom this summer, on top of growing environmental concerns around gas-powered vehicles, this could be the move that saves the brand.
In recent years,have claimed that the Millennial and Gen-Z generations are “killing” Harley-Davidson; sales have been in decline . This new foray into the e-bike market might be the brand’s best chance at reaching younger consumers, who are arguably less likely to wear leather riding chaps and more likely to hit the streets in .
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Operations to cease as Milwaukee announces it’s bugging out of Bawal.When Harley opened a facility in Bawal, in northern India, in 2011, it cited the country’s “rapidly growing economy, rising middle class, and significant investment in new roads and highways [that are] paving the way for leisure motorcycle riding.” India also sells about 17 million motorcycles and scooters each year, and obviously that sounded appealing to the Bar & Shield bean counters as well.
“With the pandemic, people were looking for a safe way to exercise and get out of the house, and people in cities were looking for a way to safely commute that didn’t involve a subway or a bus,” Serial 1 brand director Aaron Frank said in the press release announcing the launch.
The new brand’s name is based on the nickname for Harley-Davidson’s first motorcycle, the “Serial Number One,” which was released back in 1903.
A post shared by Serial 1 (@serial1cycles) on Oct 27, 2020 at 3:33pm PDT
The e-bike’s exact specs haven’t been released yet, but pictures of the prototype suggest that the bike will echo the traditional Harley-Davidson style, with a laidback cruiser frame, a glossy black paint job, and classic brown leather on the seat and handlebar grips. (Flames painted along the sides are not included.) The bike also is shown with retro white tires.
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A singlespeed carbon belt drive is another nod to the brand’s motorcycle roots. This won’t be the first bike to utilize a, but bikes using this tech are still few and far between in the U.S. This e-bike will reportedly be in the Class 1 category, meaning it will be able to reach speeds of up to 20mph thanks to pedal-assist technology, though no specifics about the motor or battery have been released.
Harley-Davidson isn’t the first gas-guzzling brand to try to go green with an electric bike:starting at $2250, begin at around $7,000, and before shutting down that operation earlier this year.
Serial 1 e-bikes are expected to be released in early 2021 and will be available direct-to-consumer online and at certain Harley-Davidson dealerships.
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Harley-Davidson details and prices for Serial 1 electric bicycles .
Harley-Davidson details and prices for Serial 1 electric bicycles originally appeared on Autoblog on Mon, 16 Nov 2020 15:44:00 EST. Please see our terms for use of feeds.