Motorcycles Harley Cuts Breakout, Deluxe, and FXDR From 2021 Lineup
After 22% Surge, Does Harley-Davidson Deserve to Be Riding So High?
The turnaround plan took a good first step, but has the stock gone too far, too soon?Yet with sales still falling at double-digit rates and the improvements made this quarter coming on the back of cost-cutting initiatives, not a better business environment, investors need to ask whether Harley-Davidson deserves the support it's being given.
Duringvirtual introduction for its 2021 model year machines (cleverly dubbed HD21), the company rolled out a and touted new graphic and finish options for some of its tourers (more on those later). There were other minor distractions, like a blingy “refresh” for the Fat Boy 114 this year, but nothing truly fresh was added to the portfolio. In fact, hidden in fine print under the “new finishes” pronouncements was a list of the models Milwaukee was not bringing back for the 2021 model year, including several Softails like the FXDR and Breakout, a Sportster, and even a Street model or two. The cuts may have been on the down low, but they weren’t a surprise; one of the main goals of Harley’s (introduced in April) was to streamline the product portfolio by up to 30 percent.
Harley-Davidson details and prices for Serial 1 electric bicycles
Harley-Davidson details and prices for Serial 1 electric bicycles originally appeared on Autoblog on Mon, 16 Nov 2020 15:44:00 EST. Please see our terms for use of feeds.
There’s more trimming than just the aforementioned models, so let’s take a closer look.
First,. Because the new Street Bob 114 took center stage in the 2021 model announcement, H-D likely felt the was redundant, especially since the introduced last year is essentially the same bike with different finishes. Another Softail, the Fat Boy 114, received some different finishes and new graphics but no mechanical changes, and there was no reason to carry over the for 2021.
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Likewise,didn’t make the cut for 2021, leaving just the upspec S model to soldier on in that niche, while the , , and Deluxe models were dropped outright from the 2021 Softail lineup. (The Breakout remains in the European line however.) As you might recall, the Softail line initially , but with the FXDR and Breakout gone, the remaining models have either 28- or 30-degree rakes.
If you take stock of all that, the 2021 Softail group now consists of eight models (down from 14 in 2020), with fully four of them running the 114 engine. In addition to the four previously mentioned bikes, the series includes the, the Sport Glide, Fat Bob 114, and with either an M-8 107 or 114 engine.
“Thumper” is a 1940 Ford Deluxe for the modern age
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The Sportster group was feeling the axe too. There are just three models remaining in the 2021 lineup—the Iron 883, the Iron 1200, and the Forty-Eight.has been dropped from the line, at least in North America, but in Europe, it’s even worse; the entire series has vanished from the website, undoubtedly the victim of looming Euro 5 emissions regulations.
Last but not least is the Street series, which sees its larger-displacement Street 750 anddeleted, leaving just the as the sole representative of the line.
For Harley’s Touring line it’s pretty much business as usual with no models exiting for 2021, though Harley did very quietly usher in a fairly major change for all Touring bikes including the “hot-rod bagger” Special machines, the premium CVOs and both, as far as clutch operation goes. Last year all those models ran with a hydraulically actuated Assist and Slip wet clutch setup; for 2021, they’ll get a mechanical (cable actuated) Assist and Slip clutch arrangement. We’re not sure of the reasons behind the swap, but it was literally buried in the spec charts, so maybe H-D doesn’t want to talk about it? We also noticed the is still listed as a 2021 model, but no other electrics (whether scooter or ebike, in concept form or otherwise) can be seen anywhere under the heading, so we’re not sure what H-D’s e-strategy will be going forward in terms of new models.
REVIEW: Serial 1's upcoming e-bike lineup elegantly blends commuter essentials with Harley-Davidson roots
The $3,399 Serial 1 Mosh/Cty and $4,999 Rush/Cty Speed are fantastic electric commuter bikes with Harley-Davidson DNA. They'll be out in spring 2021.Instead of a mere paint job, Harley-Davidson will enter the e-bike market with something completely new.
Maybe The Motor Company is saving all the marketing hype for thedue to make the scene in February. At the same time as the reveal, Harley is set to fully reveal the details of its new five-year strategic plan, The Hardwire, which we’re told “will be grounded in enhancing the desirability of our brand and protecting the value of our iconic products.” Not sure what the real translation of that is, but we’ll all find out next month.
Harley-Davidson Has Missed the Mark in Electric Transportation .
The company can't get over its past success.Despite all of these challenges, Harley-Davidson stock is up 82% over the past year, and investors seem optimistic about a turnaround. But there's good reason to think that won't happen for this leisure stock.