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NewsMotorcycle Ownership Among Women Hits 19 Percent

00:40  07 december  2018
00:40  07 december  2018 Source:   motorcyclecruiser.com

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Growing To Love A 1962 BSA A65 When what you get is more than you expected with BSA's A65 motorcycle I bought it in 1972. If I had been able to wave the magic wand and get the bike I wanted, it would have been a Triumph Bonneville. Two of my buddies had Bonnevilles, and I loved BSAs, British bikes, but I just happened to be slightly fixated on Triumph. And so, when a classmate said, “I’ve got this bike, $350, it’s a BSA,” I said, “Oh, well, it’s not a Triumph Bonneville, but it’s a BSA.” I have to admit, I wanted a bike with a 2-gallon tank. That’s a 4-gallon tank, and skinny little chrome fenders, and not such large side covers, just because I thought that looked sportier. This didn’t look sporty, because it wasn’t the color it is now, for one thing. It was red, but it was more of a deep, faded-out burgundy. It took awhile for it to grow on me. And then every time we went out for a ride, my buddies on their Triumphs were stopped on the side of the road trying to keep the things running. After I bought the thing, for 10 years I didn’t do anything but put gas in it, and oil and tires when it needed them. It was the most reliable thing going—then some mice ate the wiring and that complicated things a little bit. But I got it because I wanted a British motorcycle, the price was right, and I flat-out loved it.

Among Gen X motorcycle owners , 22 percent were women ; among Gen Y, 26 percent were women . “As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon be looking at a solid 25 percent of motorcycle owners being female,” said Andria Yu

Among all age groups, women now make up 19 percent of motorcycle owners . Among Gen X motorcycle owners , 22 percent were women ; among Gen Y, 26 percent were women . “As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon

Motorcycle Ownership Among Women Hits 19 Percent© Provided by Bonnier Corporation Motorcycle Ownership Among Women Hits 19%

Latest Motorcycle Industry Council survey confirms ongoing shift in rider demographics

Do you feel like you’re seeing more women riding motorcycles these days? Well, you’re not imagining things—a national survey just released by the Motorcycle Industry Council confirms that nearly one in five motorcycle owners is now female, a big jump compared to the makeup 10 years ago, when one in 10 owners was a woman. What’s more, the data suggests that women could soon make up one quarter of owners, a number that would mark a major shift in a powersports segment long dominated by males, according to that same survey.

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Among Gen X motorcycle owners , 22 percent were women ; among Gen Y, 26 percent were women . "As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon be looking at a solid 25 percent of motorcycle owners being female," said Andria Yu

Among all age groups, women now make up 19 percent of motorcycle owners . But the 2018 survey showed even greater female ownership within "As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon be looking at a solid 25 percent of

In some cases, they’re already there. Among all age groups, women now make up 19 percent of motorcycle owners, but if you break it down by generation, the younger Gen Y group showed a whopping 26 percent of owners are women. For Gen X motorcycle owners, it’s 22 percent.

Which makes sense in the greater context of motorcycling demographics; we’ve all watched the traditional core group of male Boomer motorcycle riders continuing to shrink over the years. Andria Yu, MIC director of communications, says, “We’ve seen with our own eyes many more women riders—on the roads, on the trails, on the track, with families, at motorcycling events, forming clubs, and just being part of everyday group rides…the data confirms it: More and more women are getting out there and enjoying motorcycles.”

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Among Gen X motorcycle owners , 22 percent were women ; among Gen Y, 26 percent were women . "As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon be looking at a solid 25 percent of motorcycle owners being female," said Andria Yu

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The MIC polled 2,472 adults nationwide for the 2018 Motorcycle/ATV Owner Survey. For decades, the MIC surveys have essentially served as a census of the motorcycling world, and the periodic surveys have shown steady growth in the percentage of women who own bikes over the years.

“Major efforts to increase the number of women riders go back to the late 1980s when top manufacturers and distributors came together and formed Discover Today’s Motorcycling, the industry outreach program built to introduce new riders to two-wheeling,” said Cam Arnold, a longtime industry executive. “Throughout the 1990s and on till today, the big brands have dedicated increasing amounts of attention to the women’s market, and we’ve simply seen more and more positive imagery on TV, in movies, and in many mainstream settings where women on motorcycles are just having fun.”

The 2018 owner survey also found that women motorcycle owners spend, on average, $574 a year on tires, routine repairs, maintenance, replacement parts, and accessories and modifying equipment, compared with $497 by men.

When To Say No To Riding

When To Say No To Riding Six clues to judge when it’s best to not ride America is a big, sprawling place, vast enough that no one can cover all of it in a lifetime. It is easy to be thirsty, to want to ride every inch from the blue stone shores of Maine to the wide expanses of Nevada. But sometimes it’s best to leave those miles unridden. Everyone has different thresholds for when it’s too hot, too cold, or too wet to ride. The same goes for state of mind, your health, and your level of conditioning. When do these variables form enough of a distraction to merit leaving the bike in the garage? When does exposure to riding conditions make the risk greater than the reward? Here’s where we might draw the line. Nasty Weather Riding in rain is no big deal if you slow down and are adequately prepared. A forecast of torrential downpours or gale-force winds, however, should have you rethinking your ride or reaching for the car keys. Extreme Heat Temperatures reaching triple digits can lead to hyperthermia, especially if your skin is exposed to the sun and hot wind. Vented gear and a hydration pack can help, but there’s no shame in bagging a ride until the evening when temps have become more manageable. Chill Factor Riding in 50 degrees Fahrenheit doesn’t sound too bad, but there’s a reason cold comes at you so hard on a bike: windchill. Add 65 mph of hair-waving breeze through your gear and exposed parts of you will feel like they’re riding through 39-degree weather.

Motorcycle Ownership Among Women Climbs to 19 Percent . Motorcycle Industry Council Survey Reveals Continuing Shift in Rider Demographics 8, 2019 to help honor American heroes Sturgis, SD (November 20, 2018) – Twenty no. 1 Billboard Hot Country Hits and 42 Top Tens make Toby Keith

Among all age groups, women now make up 19 percent of motorcycle owners . Among Gen X motorcycle owners , 22 percent were women ; among Gen Y, 26 percent were women . “As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon

“We’ve seen particularly strong growth in the aftermarket sector for women,” said Cinnamon Kernes, vice president and general manager of MIC Events and the American International Motorcycle Expo, the largest powersports trade and consumer show in North America. “Over the past decade, more women are designing riding gear and other products specifically for female riders. Having gear designed for women by women has certainly helped encourage female ridership.”

Additional data on women riders, and all riders, from the MIC’s 2018 Motorcycle/ATV Owner Survey will be forthcoming, so stay tuned.

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