News: The Hyundai Santa Cruz Pickup Truck's Design Has Changed - - PressFrom - US
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NewsThe Hyundai Santa Cruz Pickup Truck's Design Has Changed

16:00  18 february  2019
16:00  18 february  2019 Source:   motortrend.com

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Hyundai has reworked the design of the Santa Cruz lifestyle pickup concept that first debuted in 2015. The unibody compact truck for young buyers was well-received and the automaker started work on a production model. It was even given the board' s blessing to add it to the product plan for

The Hyundai Santa Cruz Pickup Truck ' s Design Has Changed . Hyundai unveiled the Santa Cruz pickup truck concept at the 2015 Detroit Auto Show, and in the months and years that followed, Hyundai promised it Donckerwolke told Autocar that his team has already finished designing the

The Hyundai Santa Cruz Pickup Truck's Design Has Changed© Motor Trend Staff Hyundai-Santa-Cruz-Crossover-Truck-Concept-front-three-quarter1

Remember the Hyundai Santa Cruz lifestyle pickup concept from the 2015 Detroit auto show? Well ,that was a long time ago, and it no longer looks like that.

The unibody compact truck for young buyers was well-received and the automaker started work on a production model. It was even given the board's blessing to add it to the product plan for sale in 2018 as a 2019 model. But a sales slump, the ouster of CEO Dave Zuchowski who was its champion, and a focus on other vehicles pushed Santa Cruz down the priority list.

Time has passed and the design strategy at Hyundai has changed. As the brand has matured, there is no longer the need to give every product in the lineup the same look. No more Russian dolls, says SangYup Lee, head of the Hyundai Global Design Center in Namyang, Korea. He wants new vehicles to be striking and different, forcing customers to take a closer second look at which point they discover it is a Hyundai.

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Design work on the compact truck has been completed, and Hyundai ' s head of design has said that it has entered the production process. It has been nearly four years since the Hyundai Santa Cruz pickup concept first made its debut, with Hyundai staying coy about the model' s production process.

Another hotly-anticipated concept has been Hyundai ' s Santa Cruz pickup , first 2021 Hyundai Santa Cruz Render Proposes Stylish Pickup Truck . When the Santa Cruz was initially That' s set to change , according to SangYup Lee, the head of Hyundai ' s Global Design Center in Namyang, Korea.

The Hyundai Santa Cruz Pickup Truck's Design Has Changed© Motor Trend Staff

It means that the Santa Cruz, a concept penned five years ago, was designed under the old family-resemblance regime. The design had to be updated, while keeping the basic look that made it popular.

The new Santa Cruz "will be a lot more distinctive" and have "a lot more character," said Lee in an interview with MotorTrend. It is still a crossover pickup "but the look of it is a lot more progressive." The new look has been finalized and locked in.

Santa Cruz is still expected to ride on the same platform as the Hyundai Tucson which is also due to be redone. The pickup will not hit the market until 2020 at the earliest. Lee would not confirm a timeline. A Kia pickup could follow later.

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Hyundai is making the Santa Cruz pickup truck , but it won't look like the 2015 concept. We've imagined it based on the company' s latest design Hyundai ’ s man in charge of design , Luc Donckerwolke, revealed late last year “the process to put it into production is now underway,” having

Hyundai ' s head of global design says the Santa Cruz crossover pickup 'will be a lot more distinctive' than the concept that debuted in 2015. Motor Trend spoke with SangYup Lee, head of the Hyundai Global Design Center in Korea, who said the design strategy has changed in the intervening years

The original concept was shown with a large cab with suicide doors and a short bed that could be extended. It had a 2.0-liter turbodiesel engine. We would expect a four-cylinder gas engine for the U.S. market where diesels are not popular beyond large pickups and SUVs. Hyundai originally planned to offer an optional 2.2-liter turbodiesel in the Santa Fe but cancelled those plans, citing low demand.

Pictured is the Hyundai Santa Cruz concept from 2015.

The Hyundai Santa Cruz Pickup Truck's Design Has Changed© Motor Trend Staff
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