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News Source: Ford Bronco and Mustang Could Become Their Own Sub-Brands

19:53  25 may  2020
19:53  25 may  2020 Source:   autoweek.com

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We sure have been bombarded with rumors and hints about Ford’s upcoming Bronco, and the Mustang Mach-E, for that matter. 

a black truck sitting on top of a car: SUVs, sedans, coupes and convertibles are all possible in the Ford Icons group. © Bronco6G SUVs, sedans, coupes and convertibles are all possible in the Ford Icons group.

Officially Ford is still saying it’s “too early” to talk Bronco details, but sources tell Autoweek the company is looking at turning both the Bronco and the Mustang into sub-brands, offering several models each, under what’s being called the Ford Icons group.

“We have to leverage what we’re good at,” a source told Autoweek. “What are we good at? Mustangs and trucks. Mustang is a niche product with a great legacy. We need to expand on that legacy. More Broncos is a no-brainer.”

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Our spies tell us we’ll see the larger Bronco first and, in fact, we probably would have seen it at the canceled Detroit show. We’d previously heard Bronco production was supposed to start mid-July but was pushed to early September due to COVID-19. Our sources say production is now scheduled for the end of August. Whenever the Bronco drops, expect the smaller one a few months later.

There are two- and four-door versions of the larger, body-on-frame Bronco, sharing a platform with the Ranger pickup. The smaller Bronco Sport is probably a rugged-ish unibody crossover, and could spawn a pickup truck that might be called the Maverick. Engines range from 2.0-liter fours to a 2.3-liter turbo-four, and maybe Ford’s 2.7-liter EcoBoost V6, with horsepower ranging from somewhere in the 200s into the 300s. The racing version is called Bronco R.

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a car parked on a dirt road: The Bronco R is supposed to debut in 2020, but with COVID-19, all bets are off. © Ford The Bronco R is supposed to debut in 2020, but with COVID-19, all bets are off.

Our sources say eventually Broncos will come in two- and four-door form with EV and hybrid versions down the road.

Same with the Mustang. A source told Autoweek everything is on the table.

“Who knows what the timeframe is in this COVID atmosphere we’re in but yeah, we’re looking at more EVs, hybrids, sedans, crossovers, coupe EVs, convertible EVs, rear-drive, all-wheel drive, you name it. There’s probably going to be a fistfight over a pickup called Mustang, though,” our source said with a laugh.

Mach-E power ranges from 255 hp to 333 hp, with the more powerful GT model cranking out 459 hp, built on, our sources remind us, a scalable EV platform able to be shortened or stretched to support several body styles.

a car parked in front of a mountain: Mach-E power is expected to range from 255 hp to 459 hp. © Ford Mach-E power is expected to range from 255 hp to 459 hp.

“The aim is for the Mustang-badged vehicles to be the more performance-oriented of the two sub-brands,” the source said.

We are watching both the Mustang and Bronco families carefully. Meanwhile, as we wrote a few months ago, you might as well start wrapping your head around cars such as electric Mustangs and Bronco pickups landing at Ford dealers in the 2020s.

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