News Ford doesn't think low gasoline prices will annihilate the electric car segment

19:33  02 june  2020
19:33  02 june  2020 Source:   autoblog.com

Source: Ford Bronco and Mustang Could Become Their Own Sub-Brands

  Source: Ford Bronco and Mustang Could Become Their Own Sub-Brands SUVs, sedans, coupes, convertibles are all possible in the Ford Icons group. Officially Ford is still saying it’s “too early” to talk Bronco details, but sources tell Autoweek the company is looking at turning both the Bronco and the Mustang into sub-brands, offering several models each, under what’s being called the Ford Icons group. “We have to leverage what we’re good at,” a source told Autoweek. “What are we good at? Mustangs and trucks. Mustang is a niche product with a great legacy. We need to expand on that legacy. More Broncos is a no-brainer.

On average, American motorists are paying $1.97 for a gallon of regular unleaded. Filling up a gas guzzler is stunningly affordable in 2020, but Ford doesn't think low gas prices will decimate demand for electric cars.

a blue car parked on the side of a road

Mark Kaufman, the Blue Oval's global director of electrification, told Green Car Reports that his team hesitantly believes up to a third of all vehicles sold globally in 2030 will be electric. He explained predicting precisely how demand will develop is difficult, especially because there's no historical data to draw lessons from, but his team remains committed to bringing a number of battery-powered models to Ford's portfolio during the 2020s.

Ford Mustang Mach-E Deliveries Delayed—but Not for US Market

  Ford Mustang Mach-E Deliveries Delayed—but Not for US Market The Mustang Mach-E should still arrive in American driveways before the end of the year, but UK and European buyers will have to wait until 2021. Previously, deliveries were expected to begin later in 2020. But, as you already guessed, coronavirus threw a wrench in everyone's plans, and Ford is no different. Notably, we're still waiting to even so much as see the new Ford Bronco (officially). The good news for Mach-E buyers in the United States is that Ford still expects to begin deliveries here "late this year," according to a Ford representative.

"A lot of the different CO2 demands from around the world are going to drive us that way. Ford's perspective is that, in order to meet demand, you've got to really come up with a compelling reason for the customers to buy," he explained. The difference between the 2021 Mustang Mach-E, which was developed as an EV from the ground up, and the now-retired Focus Electric, which was a compliance car, perfectly illustrates this strategy.

Ford hopes making electric cars attractive will convince buyers to give up gasoline regardless of whether it costs one, two, or four bucks a gallon. "We think people are buying them because they're great products first," Kaufman affirmed, though he conceded the cost of ownership remains important to some buyers, notably those shopping for a commercial van like a Transit. Here again, the aforementioned Mach-E (pictured) demonstrates Ford's approach well. It's stylish, it's quick, it's practical, and it's exclusively offered with an electric powertrain. Its frunk can keep shrimp and other snacks fresh, but it can't accommodate a naturally-aspirated, 5.0-liter V8 engine.

Not A United Front

  Not A United Front Not A United Front

Putting a desirable car in showrooms is futile if no one can afford it, and that's a hurdle Ford and its rivals will need to clear before the EV take rate takes off. Electric cars remain considerably more expensive than comparable gasoline-powered models, though government-issued incentives help decrease the gap, and the giant question mark still hovering over the economy's future may mean buyers will spend less on a new car (or keep their current vehicle for longer). It's still too early to tell what the market will look like when the dust settles, but Ford remains optimistic as it busily develops its first mass-produced electric pickup truck.

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Ford doesn't think low gasoline prices will annihilate the electric car segment originally appeared on Autoblog on Tue, 2 Jun 2020 09:30:00 EDT. Please see our terms for use of feeds.

The Nikola Badger, a New Fuel-Cell Pickup, Starts Preorders June 29 .
First consumer product of a commercial-vehicle maker, it'll be offered either as a pure fuel-cell vehicle or as a battery-electric that can be upgraded to add fuel-cell power. Nikola CEO Trevor Milton announced that preorders for the Badger pickup will open on June 29. The Badger will be available as a hydrogen fuel-cell vehicle or a battery-electric vehicle with the fuel cell available as an upgrade anytime after purchase. The pickup will be showcased at the automaker’s annual Nikola World event sometime in 2020.

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