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News Hyundai's Product Planner Wants a Genesis Coupe Revival

18:46  04 june  2020
18:46  04 june  2020 Source:   motortrend.com

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Long before Hyundai crowned today's Veloster N hot hatchback as its sportiest offering in the U.S., the South Korean brand had flexed its dynamic competence muscle with the two-door Tiburon coupe and later rear-wheel-drive Genesis Coupe. The former entered the United States for the 1997 model year as a handsome but generally forgettable front-wheel-drive model. However, the latter vehicle, which arrived for 2010, truly helped Hyundai establish itself among enthusiasts. It faded from the market just before the Genesis sedan it was based on morphed into the standalone Genesis luxury brand—but could it come back? We asked Scott Margason, Hyundai's director of product planning, for his thoughts. 

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a red car parked in a parking lot: 2016 Hyundai Genesis Coupe © Motor Trend Staff 2016 Hyundai Genesis Coupe

Somewhat surprisingly, Scott told us that if he had his way, Hyundai would once again offer a vehicle like the Genesis coupe. And why not? With its rear-drive underpinnings, handsome styling, and available 306-horsepower V-6 engine, the Genesis Coupe was an impressive and capable performance car. The Hyundai even took top honors in a MotorTrend comparison test against six-cylinder variants of the Chevrolet Camaro, Dodge Challenger, and Ford Mustang

Margason, as well as Miles Johnson of Hyundai Motor America's public relations department, shared some insights into the development of the Genesis Coupe and its front-drive forebear, the Tiburon, in a recent sit-down with MotorTrend. For instance, the two reveal that Hyundai briefly considered pinning the Tiburon name to the rear-wheel-drive sports coupe that eventually became the Genesis Coupe. Give the above video a watch to learn more behind-the-scenes details about the two Hyundai coupes.

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Unfortunately, there's no indication Hyundai plans to revive the two-door sports coupe, although the brand is exploring a mid-engined, rear-drive sports car to serve as a halo vehicle for its performance-oriented N sub-brand. There have been rumors that Genesis, the luxury sub-brand spun off the original Hyundai Genesis sedan and Genesis Coupe models, might churn out a two-door coupe—but it'd surely be less pony car and more personal luxury coupe, a la the brand's Vision G concept

Hyundai wants to reduce costs for electric cars with fuel cells .
The South Korean car manufacturer Hyundai wants to significantly reduce the costs for electric vehicles with fuel cells in the coming years. © Photo: picture alliance / Ingo Wagner / dpa cars from the South Korean manufacturer Hyundai. "Our goal in 2025 is to build cars with fuel cells that cost as much as electric vehicles with battery drives," said Saehoon Kim, head of the fuel cell division at Hyundai, the newspaper "Welt".

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