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Reviews Black Friday: Why the bargain day at the end of November is overrated

10:30  27 october  2020
10:30  27 october  2020 Source:   t3n.de

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Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November .

Thanksgiving Day is a national holiday in the United States, and Thanksgiving 2020 occurs on Thursday, November 26. Pilgrims held their second Thanksgiving celebration in 1623 to mark the end of a long drought that had threatened the year’s harvest and prompted Governor Bradford to call

Black Friday at the end of November has been one of the busiest days of the year for dealers and customers for years. But with a little skill, consumers can skip the whole November.

Schnäppchenjagd am Black Friday zunehmend online. © Shutterstock Bargain hunting increasingly online on Black Friday.

It will be that time again in four weeks - then retailers, online and offline, will be enticing with rich discounts around Black Friday and the week after. Black Friday, the Friday after Thanksgiving in the USA, has been a major shopping event there for many years, especially in the retail trade, where it actually comes from. This year the spectacle (there and here) is likely to take place primarily on the online channels.

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Black Friday — the day after Thanksgiving in the United States — signals the beginning of the holiday shopping season. According to this alternative explanation, Black Friday is the day when retailers finally begin to turn a profit for the year. We have checked the link and it looks good from our end .

Black Friday bargain hunters have been warned to do their research after an investigation found many of last year's deals were cheaper in the months before and after the event. Consumer group Which? found that 49% of last year's deals that it tracked were not the cheapest on the day .

But how attractive are the bargains there really? To find out, the shopping and comparison platform Idealo examined the 50 most popular product categories of Black Friday 2019 and analyzed the price development of over 2,200 products from around 950 retailers.

Only 8 percent savings on Black Friday

According to an Idealo consumer survey of 1,000 online shoppers, almost half of those surveyed (42 percent) assume that they saved an average of 11 to 20 percent last Black Friday. But the price analysis shows that the average price savings on the day of the campaign was just eight percent. After all, 14 percent of the 2,237 products examined were reduced by at least 20 percent. It can still be worth it - with appropriate preparation and a cool head on the day itself. The bottom line is that 1,722 of 2,237 products (77 percent) were cheaper on Black Friday than in the previous month.

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Well, Black Friday - the day that shops promote special offers - was the name given to the event when it was set up in America. In 2019, Black Friday is on 29 November . Because Black Friday gets so much publicity customers expect everyone to offer bargains and not all shops can afford it.

Black Friday is famous as a sales day among ourselves. We just know about black Friday is that we can purchase different products at low cost. After that , it was in the year 1952, where the workers at the factory management and maintenance journal make the practice of calling them sick for having a

Customers were able to save the most money in the categories PS4 games (21 percent), running shoes (17 percent) and gamepads (16 percent). This year, of course, is likely to be different due to the special situation in many retail segments. It is likely, however, that many warehouses are still full when goods change seasonally, such as clothing.

raise prices to lower them for Black Friday?

(Graphic: Idealo)

It is often assumed that retailers turn the price screw the days before, in order to be able to advertise with particularly high discounts on the day of the promotion. But at least in the product groups considered, this cannot be determined, as Idealo reports. Overall, there are three patterns here: For example, prices in the television category fell from the beginning of October and, after a price drop on Black Friday, rose again to a price level from the beginning of November. In the notebook category, consumers were able to save money as early as November. After Black Friday, the prices of the notebooks examined rose from less than 900 euros on the day of the campaign to over 1,000 euros.

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Black Friday is an annual day of shopping that occurs the Friday after Thanksgiving. Now, because some of them are offering really fast deliveries, that disintegrates the consolidation,” Miguel Jaller , from the Institute for Transportation Studies at the University of California Davis, told Vox .

Stampede of the sales 'animals': Black Friday frenzy turns violent as shoppers fight over bargains . In the end the manager arrived and had to drag the boys away. Women carrying bagfuls of bargains followed as a security guard waved off shoppers at the store in Peterborough, Cambridgeshire, this

Another price trend could be observed for gamepads, for example: Here the prices remained at a constant level before and after Black Friday. Only shortly before Black Friday was there a slight drop in prices in this product category.

Idealo: Good prices to be expected in advance

This shows that it is not worth waiting for Black Friday in all categories. For example, there are certain popular product groups that are already price stable due to the threat of lockdown and increased home office rates, and many prices even tend to rise - smaller office printers and multifunctional devices as well as refrigerators and freezers are two examples where this is common for many Articles can watch.

Last year, on the other hand, between the beginning of October and the beginning of December, three quarters (76 percent) of the 50 most popular categories were on average cheapest on Black Friday, but in ten of 50 categories (20 percent) the customer was able to do so on a different day in October or save even more in November before Black Friday. In the most popular Black Friday category, smartphones, there were a total of eight days in November on which the mobile phones were on average cheaper than on Black Friday itself.

If you want to take your time, you can watch prices over the next few weeks. Because even if special offers are advertised around Black Friday, one can assume that many retailers will start the Christmas business earlier and earlier, for example in order to skim off customers' Christmas bonus, which is still common in some industries. We will keep you informed about interesting special offers in the coming weeks.

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This is interesting!