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Reviews obituary for Jürgen Hubbert: Mercedes' motorsport maker

13:43  16 january  2021
13:43  16 january  2021 Source:   de.motorsport.com

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Former Mercedes executive Jurgen Hubbert , a key player behind the marque's move into the DTM and Formula 1, has died at the age of 81. On reviewing the state of the company Hubbert decided that motorsport was the way forward. Mercedes had not fully embraced an official involvement in

Jurgen Hubbert obituary : ex- Mercedes executive dies aged 81. After reviewing the state of the company, Hubbert decided that motorsport was the way to go. Mercedes hadn’t fully embraced official involvement in racing since 1955, so this was a huge step forward.

Jürgen Hubbert brought Mercedes back to top international motorsport - what moved him to do so and what he also did for the brand with the star

Jürgen Hubbert is on Friday at the age of 81 Years in Sindelfingen died . Mercedes is mourning the loss of a leader who gave the brand with the star new impetus. Most of all, however, Hubbert will forever be associated with Mercedes' return to motorsport.

Hubbert was the key figure in Mercedes entering the DTM, sports car racing and finally Formula 1 at the end of the 1980s.

was born in 1939, he joined Mercedes-Benz in 1965 after completing his engineering degree. He quickly made a career and took on management roles at the Sindelfingen plant. In 1987 he finally became a member of the Executive Board.

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Former Mercedes executive Jurgen Hubbert , a key player behind the marque's move into the DTM and Formula 1, has died at the age of 81. On reviewing the state of the company Hubbert decided that motor sport was the way forward. Mercedes had not fully embraced an official involvement in

Former Mercedes executive Jurgen Hubbert , who was influential in the company joining F1, has passed away at the age of 81. Hubbert also had a huge impact outside of motorsport , being a key “ Juergen Hubbert was Mister Mercedes . With integrity, innovative spirit and great success, he

During an examination of the Group's position, Hubbert made the decision that motorsport was the right way to go. Mercedes had not been officially involved in motorsport since 1955 (withdrawal in the wake of the Le Mans catastrophe). So that was a big step.

Reasons to return to work after more than 30 years

"When I took a look at the situation, I realized that we were in trouble," he wrote in 2018. "Due to an internal debate, we had neglected our cars The focus was on becoming an 'Integrated Technology Group'. "

Mercedes © Provided by motorsport.com Mercedes

In 1988 the works program started: Entry into the DTM

Photo: Daimler


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"My hope was ours To polish up your image with a motorsport involvement. I remembered the 1950s when I was still in school and discovered an interest in the sport. "

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Find the perfect Mercedes Jurgen Hubbert Mercedes stock photos and editorial news pictures from Getty Images. Mercedes -Benz-Vorstandschef Jürgen Hubbert und der Mercedes -Motorsportchef Norbert Haug gehen am durch das Fahrerlager der Rennstrecke von Monaco.

"But I also looked back at the 1930s. There have always been times when things didn't go well for the group and when motorsport gave the brand an extra boost. It worked back then. I always had that in the back of my mind . "

Mercedes was officially involved in the DTM from 1988 and at the same time expanded its involvement in Peter Sauber's sports car team. Because a return to Grand Prix racing was already on the horizon, Hubbert brought journalist Norbert Haug on board as the head of the motorsport program.

Long road to success

The plan to enter Formula 1 with Sauber as the works team and Michael Schumacher as the driver, however, failed. In 1993 and 1994, Mercedes limited itself to reduced support as an engine supplier. In 1995 Peugeot was finally replaced as an engine partner at McLaren.

"It didn't work [initially]," recalled Hubbert. "We experienced one setback after the next. Our engines went up on the start / finish straight on the penultimate lap - in front of a large audience."

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Juergen Hubbert joined the then Daimler-Benz AG as a mechanical engineer in 1965. After various management positions at the company, he was in charge of the car business from the early 1990s onwards and expanded the model portfolio to include the Mercedes -Benz A-Class, the

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David Coulthard © Provided by motorsport.com David Coulthard

It wasn't until 1997 that the McLaren started bearing fruit: First victory for David Coulthard

Photo: Motorsport Images

"Then, in 1997, Ron [Dennis] said: 'Now comes. You can you smell it? ' I just asked myself, 'What does he mean now?' And then we won in Australia. The first Mercedes victory with David Coulthard at the wheel. And the next year we were world champions. "

New Mercedes models and lectures

Hubbert was part of the management of the Daimler Group, but also a powerful figure behind the scenes in Formula 1. He was one of the key figures in the GPWC - the failed attempt by several manufacturers to split off from Bernie Ecclestone. Even after joining the Ruhrstand in 2004, he continued to support McLaren.

During his career at Mercedes, he had a major impact on the product range. He oversaw the introduction of the A-Class, M-Class and CLK. Also, under his leadership, Smart was born. He also found time for an academic career and gave engineering lectures at the Technical University of Karlsruhe.

CEO Ola Källenius says: "Jürgen Hubbert was Mister Mercedes. With integrity, innovative spirit and great success he shaped Mercedes-Benz forever. The Mercedes family will be forever grateful to him."

With images from Motorsport Images .

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