Reviews Audi “cautiously optimistic”
"Instructions for conquering foreign markets": China now wants to attack so aggressively with e-cars VW, Daimler & Co.
In the number one European electric car country, Norway, Tesla has slipped to sixth place this year , after the company took first place last year. The Californian e-cars were mainly displaced by Audi and VW. The Audi e-Tron moved up to first place, VW with the e-Golf and the ID.3 took second and third place - Hyundai and Nissan took fourth and fifth place. The efforts of German and European carmakers in the competition against Tesla have apparently borne fruit.
Audi is “cautiously optimistic” for the current year.
Business is going well, especially in China, with Audi selling more than half of the cars sold in January and February in the People's Republic. In addition to the corona crisis, CEO Markus Duesmann is worried about the supply shortfall in semiconductors: The supply chains are torn in several places, "the effects can be clearly felt through rescheduling," he said on Thursday in Ingolstadt.
Audi could therefore build around 10,000 fewer cars in the current quarter. However, he expects Audi to catch up on the lost numbers over the course of the year. From the third quarter onwards, the supply should improve again, said Dirk Große-Loheide, the purchasing director.
Super Bowl Ads: Automakers in the Game (and on the Sidelines)
Commercials will be different this year, with fewer automotive brands and more feelings. GM has gotten the most attention leading up to Sunday's game, but Jeep might have a big surprise. The unpredictability and unknowns of pandemic life have, however, impacted the Super Bowl's most reliable players: its advertisers."In a normal year, Super Bowl advertising resembles a multiple-car pileup," AdAge wrote this week. Fiat Chrysler alone aired five Super Bowl ads in 2018. In the past five years, Audi has aired four spots, Kia five, Hyundai six—not including two from Genesis.
“2021 remains challenging”, but: “Our ambitious goal is to grow significantly compared to the previous year,” said CFO Arno Antlitz. Last year, deliveries fell by eight percent to 1.7 million cars, sales fell from 55.7 to 50.0 billion euros and the operating result from 4.5 to 2.6 billion. This year sales and turnover should increase strongly, at the same time the profit margin should increase from 5.1 to at least 7 percent of turnover.
In China, the CEO is expecting “again significant growth” this year. He sees “there is still enormous potential in China”, the country is “a central pillar for the sustainable success of Audi” and “a matter for the boss,” said Duesmann. With its Chinese partner FAW, Audi will already build twelve models on site by the end of this year. With FAW, Audi is now building an electric car plant in Changchun. And with the additional Chinese partner SAIC “we will start a new growth phase”.
Two Formula E overlaps with DTM: The consequences for Rast and Müller
© Audi Rene Rast and Nico Müller: Is Formula E thwarting your DTM dreams? Will the Audi figureheads Rene Rast and Nico Müller compete in the DTM this season parallel to their Formula E engagements? For the traditional series, the start of the master and runner-up would be an important signal to maintain one's own identity despite the switch to GT3 cars. But the persistence of the coronavirus pandemic threatens Gerhard Berger to thwart the bill.
VW CEO Herbert Diess brought Duesmann from BMW to Audi a year ago in order to make the brand the group's technology pioneer again after the diesel scandal. Under Duesmann's direction, an outsourced software unit is now developing a uniform operating system for all cars in the VW Group. It will be used for the first time in the fully networked, fully electric luxury Audi Artemis announced for 2024, as will the new uniform VW battery cell. Tesla is still ahead in terms of digitization, "the Artemis project is our answer," said Duesmann.
The software unit is financed from the Group's coffers in Wolfsburg, which saves the Audi subsidiary a lot of money. "Strict investment and cost discipline is still necessary," said Antlitz. Audi has budgeted five billion euros each for hybrid and electric cars by 2025, and three billion euros for digitization. Then Audi wants to have 20 all-electric vehicles in its range and sell every third car as a hybrid or electric car. And in two or three years, the profit margins of electrified cars should have adjusted to the level of gasoline and diesel cars, said Antlitz.
Porsche's Formula E commitment: "Have no intention of leaving the series"
© Motorsport Images Porsche is not planning to exit Formula E When Audi and BMW announced their exit from Formula E out of the blue , a tremor shook the relatively young formula series, which will be awarded a world championship title for the first time in 2021. Despite the bad news from the two brands, Porsche has committed to the championship and made it clear that the brand will continue to compete in the series.
Duesmann had already announced that Audi would no longer develop new gasoline and diesel engines. How long Audi will continue to build the engines, the board wants to decide by the summer, he said. The strategy is currently being revised. But «that is probably also decided by our customers».
At the same time, he warned of excessive CO2 limit values in the EU: The benefit for the climate would be very small, but the technical effort would be very high, "and we will then lack the money for the development of battery-electric vehicles," said the Audi boss. "The combustion engines finance the transformation."
Last July, Audi sent 1,300 employees into early retirement; by the end of the year, the number of employees in Germany had fallen from 60,100 to 58,400. The ongoing reduction of 9,500 jobs worldwide by 2025 is on schedule, said HR manager Hildegard Wortmann. For Audi employees in Germany there is a reduced profit-sharing bonus and a corona bonus, for a skilled worker a total of 2300 euros. Next year, an electric car is to be produced for the first time at the main plant in Ingolstadt, the SUV Q6 e-tron. The first Audi electric car in the compact segment, a Q4 e-tron, is due to roll off the assembly line at the VW plant in Zwickau in Saxony in a few weeks.
2021 Acura TLX Type S Remembers What's Important .
Acura revives its sports-sedan game with the new 355-hp TLX Type S. Acura keeps sending forget-me-nots. First came the second-generation Acura NSX, a 573-hp mid-engine sign that the brand had been working on itself, made some big changes, and wanted to have a heart-to-heart talk about performance. Now, the 2021 TLX Type S sports sedan has arrived at our doorstep, and its 355-hp V-6 and torque-vectoring all-wheel-drive system are the kind of wooing that totally works on us.