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Reviews Audi “cautiously optimistic”

16:19  18 march  2021
16:19  18 march  2021 Source:   pressfrom.com

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 In the number one European electric car country, Norway, Tesla has slipped to sixth place this year , after the company took first place last year. The Californian e-cars were mainly displaced by Audi and VW. The Audi e-Tron moved up to first place, VW with the e-Golf and the ID.3 took second and third place - Hyundai and Nissan took fourth and fifth place. The efforts of German and European carmakers in the competition against Tesla have apparently borne fruit.

Audi is “cautiously optimistic” for the current year.

Das Audi-Logo ist auf der Motorhaube eines Audi R8 5.2 quattro zu sehen. © Marijan Murat / dpa The Audi logo can be seen on the bonnet of an Audi R8 5.2 quattro.

Business is going well, especially in China, with Audi selling more than half of the cars sold in January and February in the People's Republic. In addition to the corona crisis, CEO Markus Duesmann is worried about the supply shortfall in semiconductors: The supply chains are torn in several places, "the effects can be clearly felt through rescheduling," he said on Thursday in Ingolstadt.

Audi could therefore build around 10,000 fewer cars in the current quarter. However, he expects Audi to catch up on the lost numbers over the course of the year. From the third quarter onwards, the supply should improve again, said Dirk Große-Loheide, the purchasing director.

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“2021 remains challenging”, but: “Our ambitious goal is to grow significantly compared to the previous year,” said CFO Arno Antlitz. Last year, deliveries fell by eight percent to 1.7 million cars, sales fell from 55.7 to 50.0 billion euros and the operating result from 4.5 to 2.6 billion. This year sales and turnover should increase strongly, at the same time the profit margin should increase from 5.1 to at least 7 percent of turnover.

In China, the CEO is expecting “again significant growth” this year. He sees “there is still enormous potential in China”, the country is “a central pillar for the sustainable success of Audi” and “a matter for the boss,” said Duesmann. With its Chinese partner FAW, Audi will already build twelve models on site by the end of this year. With FAW, Audi is now building an electric car plant in Changchun. And with the additional Chinese partner SAIC “we will start a new growth phase”.

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VW CEO Herbert Diess brought Duesmann from BMW to Audi a year ago in order to make the brand the group's technology pioneer again after the diesel scandal. Under Duesmann's direction, an outsourced software unit is now developing a uniform operating system for all cars in the VW Group. It will be used for the first time in the fully networked, fully electric luxury Audi Artemis announced for 2024, as will the new uniform VW battery cell. Tesla is still ahead in terms of digitization, "the Artemis project is our answer," said Duesmann.

The software unit is financed from the Group's coffers in Wolfsburg, which saves the Audi subsidiary a lot of money. "Strict investment and cost discipline is still necessary," said Antlitz. Audi has budgeted five billion euros each for hybrid and electric cars by 2025, and three billion euros for digitization. Then Audi wants to have 20 all-electric vehicles in its range and sell every third car as a hybrid or electric car. And in two or three years, the profit margins of electrified cars should have adjusted to the level of gasoline and diesel cars, said Antlitz.

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Duesmann had already announced that Audi would no longer develop new gasoline and diesel engines. How long Audi will continue to build the engines, the board wants to decide by the summer, he said. The strategy is currently being revised. But «that is probably also decided by our customers».

At the same time, he warned of excessive CO2 limit values ​​in the EU: The benefit for the climate would be very small, but the technical effort would be very high, "and we will then lack the money for the development of battery-electric vehicles," said the Audi boss. "The combustion engines finance the transformation."

Last July, Audi sent 1,300 employees into early retirement; by the end of the year, the number of employees in Germany had fallen from 60,100 to 58,400. The ongoing reduction of 9,500 jobs worldwide by 2025 is on schedule, said HR manager Hildegard Wortmann. For Audi employees in Germany there is a reduced profit-sharing bonus and a corona bonus, for a skilled worker a total of 2300 euros. Next year, an electric car is to be produced for the first time at the main plant in Ingolstadt, the SUV Q6 e-tron. The first Audi electric car in the compact segment, a Q4 e-tron, is due to roll off the assembly line at the VW plant in Zwickau in Saxony in a few weeks.

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