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Reviews Art Basel bets on a hybrid format for its next Hongkong edition

14:15  08 april  2021
14:15  08 april  2021 Source:   europe1.fr

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L'édition 2021 de la foire Art Basel Hong Kong sera également diffusée en ligne pour la première fois. © Image Courtesy of Art Basel The 2021 edition of the Art Basel Hong Kong Fair will also be broadcast online for the first time.

After moving online last year, Art Basel Hong Kong will make its return to the Asian archipelago from May 19th to 23rd. The organizers of the Fair also plan to launch several digital initiatives simultaneously. At your agendas!

Last year, Art Basel Hong Kong was one of the first artistic events to be canceled because of the Pandemic of Covid-19. If the organizers of the fair have returned by setting up "Online Viewing Rooms" (virtual business rooms), they now go on a hybrid format for the next edition of the Hong Kong Fair.

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More than 100 galleries will meet in mid-May at the Hong Kong Convention and Exhibition Center (HKCEC) to participate in the ninth iteration of the Art Fair, including PKM Gallery, Gagosian and Pilar Corrias. If the event will be considerably smaller than in previous years due to travel restrictions related to the health crisis, Art organizers Basel Hong Kong offer an alternative solution to about fifty international galleries: "satellite stands".

This new concept offers the possibility for exhibitors who can go to the Asian territory to present their own exhibitions at HKCEC with the help of a local representative named by Art Basel. Further amenities have also been made to allow some participating galleries to share stands, such as Silverlens and Rossi & Rossi, Meyer Riegger and SIES + Höke, as well as Antenna Space and Balice Hertling.

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Adapting to the current circumstances

"It has been very stimulating to see how the art world has adapted to the current circumstances," said Adeline Ooi, the Director of Art Basel Hong Kong. "We are delighted to introduce new models that support our galleries, satellite stands to the expansion of our digital offers, in order to amplify the international reach of our galleries with 'Art Basel Live: Hong Kong'".

If it is very unlikely that the ninth edition of the Hong Kong Fair attracts 90,000 visitors as in 2019, it will be broadcast online as part of "Art Basel Live: Hong Kong". An "Online Viewing Room", special events and virtual visits for the VIP of HKCEC and Hong Kong will also be offered to art lovers. More information on this digital event will be announced in the coming weeks.

Caroline Drzewinski

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